About Us pages are important, as they are the link between the consumer and the business. Your products may be what you are trying to sell, but until you sell yourselves many customers will be wary of handing over their cash. The trouble is, so many of this about sections are boring or pretentious or over written or under written, or don’t tell the consumer anything convincing or enlightening. Instead they read like an obligation. As though the website template came with a preinstalled About Us page and someone had to put something there. However, it doesn’t have to be this way. Writing an about us page that is engaging, interesting and convincing is simpler than you think. 1. Write about the audience Your opening sentence should present the challenge that your audience faces and the ideal resolution. It might be the “difficulty in finding an SEO company that has the creative skills to write engaging content that has effective SEO attributes”, which you immediately solve by positioning your company as “experts in providing a creative solution that will enchant both the reader and the robot, resulting in exceptional conversion and page one results.” 2. Testimonials matter People often don’t … Continue reading 5 Ways to Write an Effective About Us Page