You want all the pages on your website — your homepage, the pages that explain what you do, your blog posts, and so on — to rank well in search. Unfortunately, what many people get wrong about this is how they approach optimisation. That is, they believe it’s an either/or situation when it comes to content and web design.For instance: If you optimise your page with visitors in mind, then you might prioritise web design. After all, if the layout, colours, and typography choices don’t appeal to the visitor, how can you expect them to look at the page and, further, read the content on it for more than a few seconds? If you optimise your page with search engines in mind, then you might prioritise content. The keywords used, the length of the page, the quality of links on it — you want to hit on all the key ranking factors to ensure that search engines like the page enough to put it as close to the top of results as possible. In reality, you can’t rank well if you prioritise one over the other. So, rather than think of SEO as a matter of content vs. web design, … Continue reading A Powerful Duo for SEO: Content & Web Design – It Takes Two to Tango!