Buzzwords are those terms that sound important, but are meaningless. They are often used to desensitise people to the harsh side of the business world and say more about what isn’t being said than what is. They are designed to be impersonal and grease the gears of the machine working behind them. Businesses tend to punctuate all their internal communications with this business speak. It has the intention and result of making lower level employees feel less secure, as well as add a layer of defence to those higher up the chain. It is essentially gibberish that condescends and confuses people, with the hope of making the person using it seem knowledgeable and in possession of a good business acumen. Don’t Let Them Outside Your Business While it can be difficult to remove such words from a business hierarchy, under no circumstances should they reach the outside world. Paying customers and engaged users need to feel a connection with a brand on a personal level. They want to feel that they are getting value for their money and that they trust whom they are buying from. Buzzwords are poison to this connection and your audience will see right through them. Genuine … Continue reading Avoid Buzzwords to Connect With Your Audience