Great content is only so if it is being read and shared. It needs to have an audience that sees it as valuable to have any impact on your SEO and content marketing strategy. From there is has to be shared beyond your network to channel more traffic to your site and increase your brand exposure. This is achieved through a number of techniques, each an effective way to get more eyes on your content and grow your brand. Comments on other blogs Reading and commenting on blogs within your industry, as well as related industries, is a common tactic for building an audience. It is a good way to build a rapport and mutually beneficial relationship that will increase your online presence and help you become a key influencer yourself. It will also gain you a valuable backlink to boost your site’s authority and relevancy on search engines, Your comments must be well thought out and useful. Simply putting “Good post!” or “I agree!” is clearly a way of just getting the link and exposure and people see through this immediately. Write something interesting and illuminating, related to but not necessarily agreeing with the blog you are commenting on. … Continue reading How to Effectively Grow Your Blog Following