In 2018, keywords are essentially useless. Certainly in regards to the way we have chosen and optimised websites for them in the past. For better or worse, keyword rankings have been the sole measurement of SEO success for over a decade. In the days of more rudimentary search engine technology, this made sense. Anyone who typed in your optimised phrase would find your site on the first few pages. This isn’t true anymore. SEO is less static and developments such as the personalisation of results have made it harder than ever to predict on whose screen your site will rank. In a dynamic marketing landscape it is important to approach SEO with an eye on the different disciplines. A number of elements affect what an individual user will see when they submit a search query. Their browsing history, location, and even search intent, all play a part in the results they receive. This means that optimising for head keywords isn’t considered time well spent anymore. It is better to invest in high-quality content and write in-depth articles in micro-niches. Micro-niches A micro-niche is a very specific part of your wider market. Websites such as Wikipedia rank for virtually every phrase … Continue reading Why Your Keyword Strategy is Old-Fashioned and No Longer Works