1.0SIXGUNhttps://sixgun.com.auDavid Pagottohttps://sixgun.com.au/author/david-pagotto/rich600338<blockquote class="wp-embedded-content"><a href="https://sixgun.com.au/design-content-strategy-will-actually-use/">Design a Content Strategy You Will Actually Use</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(d,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),c=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]');for(r=0;r<c.length;r++)c[r].style.display="none";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if("link"===t.message)if(s=l.createElement("a"),n=l.createElement("a"),s.href=a.getAttribute("src"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf("MSIE 10"),s=!!navigator.userAgent.match(/Trident.*rv:11\./),n=l.querySelectorAll("iframe.wp-embedded-content");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute("data-secret"))a=Math.random().toString(36).substr(2,10),r.src+="#?secret="+a,r.setAttribute("data-secret",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute("security"),r.parentNode.replaceChild(e,r)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://sixgun.com.au/design-content-strategy-will-actually-use/embed/" width="600" height="338" title="“Design a Content Strategy You Will Actually Use” — SIXGUN" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://sixgun.com.au/wp-content/uploads/2018/08/writing.jpg19201280A content strategy is vital to ensure your digital marketing is consistent. Being predictable sounds boring, but being relied on for informative blogs doesn’t happen by accident. It requires a constant dedication to creating great content and delivering regularly. Having a plan to follow and a schedule to keep ensures that you know what your deadlines are and can aim to meet them. The regularity (and of course quality!) of your content will also impact your SEO performance significantly. However, once you have made the strategy then you have to actually stick to it. Self-imposed deadlines are the hardest to stick to. When you have a boss then delivering on deadlines becomes a habit that enables you to keep your job, but as a website owner and your own boss, it is easy to put them aside when you think something else takes precedence. How to make the plan stick Simplicity is the key to following through with your plan. Over reaching and over committing is the fastest way to abandon your plan merely hours into it. Firstly, determine what you hope to achieve and who you want to target with your strategy. Once you understand who your audience is, […]