1.0SIXGUNhttps://sixgun.com.auDavid Pagottohttps://sixgun.com.au/author/david-pagotto/rich600338<blockquote class="wp-embedded-content"><a href="https://sixgun.com.au/the-rise-of-10x-content-marketing/">The Rise of 10X Content Marketing</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(d,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),c=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]');for(r=0;r<c.length;r++)c[r].style.display="none";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if("link"===t.message)if(s=l.createElement("a"),n=l.createElement("a"),s.href=a.getAttribute("src"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf("MSIE 10"),s=!!navigator.userAgent.match(/Trident.*rv:11\./),n=l.querySelectorAll("iframe.wp-embedded-content");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute("data-secret"))a=Math.random().toString(36).substr(2,10),r.src+="#?secret="+a,r.setAttribute("data-secret",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute("security"),r.parentNode.replaceChild(e,r)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://sixgun.com.au/the-rise-of-10x-content-marketing/embed/" width="600" height="338" title="“The Rise of 10X Content Marketing” — SIXGUN" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://sixgun.com.au/wp-content/uploads/2019/01/wordpress.jpg128085310x content is vital to search performance in the new landscape of content marketing and natural link profiles. It is defined as “content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.” This means that is requires the most effort to create, offers a new perspective on an existing topic, or provides insight into a new or emerging industry. 10x content is difficult to produce, which is why it is valuable as the concept of SEO shifts. It focuses more on the idea of earned links rather than link building, with user experience at the heart of it. Google, and other search engines, have become remarkable at recognising content that is vital and engaging, using a whole range of metrics to assess the level of effort and work put into its creation. Content that is churned out in high volume isn’t going to see the same level of engagement, which includes social shares, linking, and time on site (TOS), which in turn gives Google a good idea about its level of quality. How to create 10x content The emergence of content marketing has raised the bar […]