Attract more clients
to your law firm,
with SEO for New Zealand lawyers.

When people in New Zealand need legal advice, they turn to search engines to find a lawyer they can trust. If your firm isn’t appearing at the top of search results, you could be losing valuable clients to competitors. At SIXGUN, we develop specialised SEO strategies for law firms, ensuring your website ranks higher, reaches the right audience, and converts visitors into paying clients.
Attract high-value clients with SEO

The legal industry is highly competitive, and potential clients don’t spend time scrolling through pages of search results—they choose a law firm they see first and trust. If your website isn’t ranking well, your firm could be losing business to competitors. A well-executed SEO strategy for lawyers ensures your firm is visible when and where it matters most.

Law search engine optimisation isn’t just about driving more website traffic—it’s about attracting the right clients with the right intent. Whether you specialise in family law, criminal defence, corporate law, or personal injury claims, your firm needs to appear in front of potential clients actively searching for legal services. SIXGUN focuses on legal firm SEO strategies that improve your search rankings, increase enquiries, and position your firm as an authority in your practice areas.

A results-driven SEO agency, specialising in law firms

A strong online presence is crucial for law firms looking to attract and retain clients. With the right legal firm SEO strategy, your website can become a powerful tool for generating consistent enquiries and building trust with potential clients. At SIXGUN, we focus on law search engine optimisation techniques that enhance your website’s visibility, credibility, and overall performance.

Since law firms typically serve clients within specific locations, our approach begins with a local SEO strategy. We optimise your Google Business Profile, target location-specific search terms, and ensure your firm appears in Google’s Local Pack, helping you rank higher in regional searches. By improving your online citations, refining your website’s structure, and implementing law firm SEO best practices, we position your firm as a top choice in your area.

Beyond local search, we refine technical SEO, website speed, and user experience to ensure potential clients can quickly find and navigate your site. A slow or difficult-to-use website can deter clients, so we enhance page load times, optimise mobile usability, and create a seamless experience across all devices.

Service pages also play a critical role in SEO success for lawyers. Many law firms rely on referrals, but having well-structured service pages with clear, informative content improves rankings and builds credibility. We optimise these pages with structured data, compelling calls to action, and SEO-driven content that speaks directly to your ideal clients.

Helping law firms rank higher and secure more clients

For lawyers, SEO isn’t just about appearing in search results—it’s about converting online searches into real clients. When someone searches for “divorce lawyer near me”, “commercial litigation expert”, or “criminal defence lawyer”, they’re actively looking for legal representation. 

If your website isn’t optimised for these high-intent searches, those potential clients are calling another firm instead.

Building trust through reputation and reviews

In the legal industry, credibility is everything. Search engines prioritise law firms with strong reputations, and client reviews play a significant role in rankings. We help firms optimise their online presence by managing client testimonials, responding to reviews, and enhancing their Google Business Profile to establish trust with both search engines and potential clients. A well-maintained profile not only improves local law firm SEO but also increases the likelihood of direct enquiries.

Let’s create an SEO strategy that elevates your law firm

Ranking higher in search results is just the first step. To truly grow your legal practice, your website needs to attract the right audience and convert visitors into paying clients. SIXGUN specialises in lawyer SEO strategies that drive more enquiries, build trust, and position your firm as a leader in your field. 

Whether you’re a boutique legal practice or a large firm, we tailor our approach to meet your specific goals. From law search engine optimisation to content strategy and technical enhancements, we provide the expertise you need to outperform competitors and generate consistent client leads.  Book a discovery call today to get started.

Unmatched SEO firepower for your law firm

Many law firm websites struggle with outdated content, slow loading speeds, and ineffective page structures—factors that negatively impact rankings and user engagement. At SIXGUN, we take a comprehensive SEO approach to ensure your law firm not only ranks higher but also provides a seamless user experience that encourages enquiries.

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