Partner with Melbourne’s
award-winning local
SEO agency

Local SEO can be a powerful tool, especially with the growing relevance of location-based search results. You could have the best service in the world—but what if your potential customers don’t know you’re there?
Effective Local
Seo Near Me

We specialise in bringing local customers to local businesses, with targeted solutions to grow your client base and help the neighbourhoods in your area find the services they need. Many SEO agencies aim to rank phrases and words without any consideration for the health of your business itself. If all your website’s traffic is from 200km away, being on the front page of Google won’t help you as the owner-operator of a local building, plumbing, or cleaning business, or any business that depends on customers from your neighbourhood and its surrounding areas.

Whether you’re just starting out and want to get a foothold in your local market before expanding and taking on the country or the world, or perhaps you want to maximise your impact and visibility in the surrounding suburbs—SIXGUN will design and execute a strategy to help you reach your business’s full potential.

Our local SEO approach

Beginning with a thorough understanding of your business, audience, and competitors, we conduct precise keyword research to pinpoint the phrases and terms relevant to your industry and locale, including emerging trends like voice search. We then optimise your Google My Business listing, fine-tune on-site SEO elements, curate locally-tailored content, cultivate local backlinks, ensure consistent citation across directories, and provide insightful analytics and reporting—all to fortify your presence in local searches and attract more customers from your community.

A modern approach to local search engine optimisation that gets results for Melbourne-based businesses

At SIXGUN, our local SEO tactics are as much about growing your brand and its visibility within your area as they are about ranking on Google’s front page. This means we look at all the elements to create a successful strategy, including maps, Google My Business, and all the things you need to secure your online presence and deliver the best services to people who need them.

The SIXGUN approach to SEO—local, nationwide or international—is based on the same dedication to sustainability and long-term gain. We don’t just give your site a once-over and move on—we’re with you throughout your entire contract, making adjustments to your website, refining and improving it every step of the way.

142% increase in organic revenue.

426% increase in Google Ads revenue.

95% increase in Meta Ads revenue.

133% increase in organic sessions.

63% increase in organic website conversions.

3,478 increase in ranking performance for tracked keywords.

71% increase in organic conversions.

48% increase in organic website sessions.

1,396 keyword position increases for tracked keywords.

36% increase in organic sessions.

86% increase in organic goal completions.

187% increase in Google Ads goal completions.

Significant UX improvement over the old website.

Decrease in homepage load time from 3.08 seconds to 1.37 seconds.

224% increase in organic users.

183% increase in booking form submissions.

1,465 increase in ranking performance for tracked keywords.

Increased Google Ads conversions by 61%.

Reduced the Google Ads cost per conversion by 60%.

2,675 keyword position increases for tracked keywords.

Peter Sheppard

With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

Essendon Natural Health

Essendon Natural Health is a natural health practice founded by Robert Gentile specialising in a range of therapies.

McKean McGregor

McKean McGregor is a locally owned and operated real estate and livestock clearing agency which has been operating in Central Victoria for over 100 years.


coreplus is a leading digital practice management software designed for the Allied Health sector.

Drake International

Beginning their recruitment journey in 1951, Drake International is a leading Australian and international recruitment agency.

Centre for Clinical Psychology

The Centre for Clinical Psychology is a Melbourne based psychology practice, specialising in the treatment of trauma, perinatal conditions, anxiety, and depression.

Tile Solution Australia

Tile Solution Australia specialises in tile and stone cleaning, polishing, restoration, and sealing across Melbourne.


Meet our
local SEO team

Harris Panayi Harris Panayi
Harris Panayi

Client Services Director


Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.


After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.

Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.

Fun Fact

Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

Matthew Cullen
Matthew Cullen

Strategy Director


Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.


With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.

Fun Fact

A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

Cameron Milner
Cameron Milner

SEO & Data Director


Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.


With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.

Fun Fact

Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.

Nando Iorio
Nando Iorio

Lead Account Manager


Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.


With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.

Fun Fact

When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

Christopher Zerafa
Christopher Zerafa

Lead SEO Specialist


Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.


Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.

Fun Fact

Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.

Evan Pavlidis
Evan Pavlidis

Senior Digital Marketing Strategist


As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.


Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.

Fun Fact

Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

Nelson Pak
Nelson Pak

Senior Account Manager


With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.


With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.

Fun Fact

Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.

Miles Rodriquez
Miles Rodriquez

Senior Account Manager


As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.


Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.

Fun Fact

Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.

Ben Engel
Ben Engel

Senior SEO Specialist


Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.


With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.

Fun Fact

Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.

Buddhini Mendis
Buddhini Mendis

Senior SEO Specialist


As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.


Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.

Fun Fact

When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.

Sam Paterson
Sam Paterson

Senior Content Writer


Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.


Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.

Fun Fact

Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.

Raj Maha
Raj Maha

Digital Marketing Specialist


Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.


Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.

Fun Fact

Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.

Contact us now to get your local SEO journey underway

Become the business all the locals turn to, with SIXGUN. Call us on 1300 127 361 to speak with a friendly member of our team and we’ll be happy to provide all the answers you need.

Regardless of your industry, SIXGUN’s team of digital marketing experts can tailor a solution for your business. We’ve made it our mission to stay ahead of the competition and offer Melbourne’s most advanced and up-to-date search engine optimisation services, both for local results and international traffic. Discover more today and start your digital marketing journey with SIXGUN at the wheel.

Mastering Google My Business for local impact

In the realm of local SEO, mastering Google My Business (GMB) is paramount. Our technical expertise goes beyond traditional SEO tactics. We’ll ensure your GMB profile is optimised, offering accurate business information, engaging visuals, and strategic use of local keywords.

This approach enhances your visibility in local searches, making your business easily discoverable by nearby customers. By incorporating maps and other essential elements, our modern local SEO tactics encompass the entire online landscape.

Want to talk further? Get in touch. 

Driving local success

Partnering with SIXGUN means aligning with a dedicated team committed to local SEO excellence. Our team aims to operate as part of your business, going beyond typical agency-client interactions and operating as a supportive force in your business journey.

An award-winning local SEO agency, we value the significance of supporting local businesses. With a focus on sustainable strategies and long-term gains, we stand by your side, continuously refining and improving your online presence.

SIXGUN can provide local SEO services in Melbourne, Sydney, BrisbaneAdelaide, Perth, and Australia wide.

You might be wondering...

Local SEO is a vital digital marketing strategy that helps businesses become more visible in localised search results on Google and other search engines. When someone searches for a service or product near them, they're looking for a local solution. That's where local SEO comes into play. It's important for businesses for several reasons:

  • Enhanced visibility: People frequently use search engines to look for local information. By utilising Local SEO strategies, we can enhance your business's visibility in these searches, bringing more potential customers to your door.
  • Increased traffic and sales: With Local SEO, you're targeting potential customers in your area who are more likely to take action. They're searching because they have a need, and if your business appears prominently in their search results, they're more likely to choose you.
  • Edge over competitors: Many businesses haven't yet realised the importance of local SEO, which gives you a competitive advantage. Being an early adopter could allow you to take a substantial lead in your local market.
  • Building trust and authority: Having a strong local online presence helps to build trust with potential customers. It gives your business more credibility and makes people more likely to use your services or products.
  • Cost-effective: Compared to traditional advertising methods like newspapers or direct mail, local SEO is much more cost-effective. You're reaching people who are actively looking for your products or services, leading to higher conversion rates.

In short, local SEO is a highly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them online. This makes it a crucial part of any digital marketing strategy.

As a leading local SEO agency in Melbourne, our strategy follows a comprehensive, multi-step process that is designed to improve your visibility and rankings in local search results:

  • Understanding your business and audience: Before starting, we spend time understanding your business, your competitors, your potential customers, and your existing online presence.
  • Keyword research: We'll conduct thorough keyword research specific to your industry and locality. We'll identify keywords that your target audience is using to find products or services like yours, as well as long-tail keywords and voice search phrases, which are becoming more popular.
  • Google My Business optimisation: A key part of local SEO is optimising your Google My Business listing. We'll ensure your business information is accurate and complete, select the right business categories, include high-quality photos, and encourage customer reviews.
  • On-site SEO: We optimise your website for local search by including your business name, address, and phone number (NAP) on your website. We'll also incorporate localised keywords into your site content, meta titles, and meta descriptions.
  • Local content strategy: We'll create locally-focused content that not only appeals to your audience but also signals to search engines that you're a local authority. This could include blog posts about local news, events, industry developments, case studies or portfolio work.
  • Local link building: We'll work on obtaining local backlinks to boost your website's authority and local relevance. This could involve partnerships with local businesses, sponsorships, or local event participation.
  • Citation building: We'll ensure your business is listed in important online directories and that the NAP information is consistent across these listings, which is vital for local SEO.
  • Review management: We'll help you generate and manage reviews on key platforms like Google My Business and Yelp. Reviews are a critical local ranking factor and can help you stand out in local search results.
  • Analytics and reporting: We'll track your local SEO performance and provide you with regular reports. We'll track rankings, website traffic, conversions, and more to demonstrate the ROI of our services.

The combination of these tactics, tailored to your specific needs and constantly adjusted based on results and changes in search engine algorithms, will help ensure your business stands out in local searches and brings in more customers from your community.

Managing local SEO citations effectively is an essential component of our SEO strategy, particularly when it comes to local search visibility.

  • Citation audit: The first step we take is to conduct a comprehensive citation audit. We want to know where your business is currently listed, if the information is accurate, and where there may be opportunities to create new listings. We use advanced software tools to scour the web and find each and every mention of your business, ensuring no stone is left unturned.
  • Citation consistency: A key element in local SEO citation management is maintaining the consistency of NAP (Name, Address, Phone Number) information across all platforms. Any discrepancies can cause confusion and hurt your search engine rankings. We ensure that the NAP information across all platforms is uniform, and we’ll update it regularly.
  • Citation clean up: If our citation audit uncovers any incorrect listings, we'll rectify these as soon as possible. This could include incorrect NAP details, outdated information, or even duplicate listings that are diluting your online presence.
  • Building citations: We don't stop at just auditing and correcting existing citations. We also look for opportunities to expand your digital footprint. Our team identifies high-quality, relevant directories and platforms where your business is not currently listed but should be, then we take care of the submission process.
  • Localised content creation: Finally, we understand that to rank well in local search, having content that is optimised and can rank for your local customer base is key.

We understand that customer reviews are an integral part of a business's online reputation, and we take a comprehensive, structured approach to managing them.

We ensure the reviews your business receives are visible across multiple platforms. This can include Google, your business's own website, social media platforms, and industry-specific review sites. The goal is to ensure potential customers see the positive experiences of others.

Our approach is all about increasing the volume of positive reviews, reducing negative ones, and leveraging feedback for continuous business improvement. And throughout, we never forget that each review represents a real person with a genuine customer experience.

We understand that the ultimate goal of any digital marketing effort, including Local SEO, is to help your business grow. Our team focuses on a mix of qualitative and quantitative measurements that not only assess the performance of our efforts but also align closely with your specific business goals.

  • Local search rankings: First and foremost, we measure where your business is ranking on search engines for localised keywords. We use sophisticated rank tracking tools to monitor these rankings over time, including tracking local map pack listings in Google.
  • Google My Business insights: We heavily utilise Google My Business Insights to measure how your listings are performing. These insights give us valuable data about how your customers interact with your online presence, including search queries, clicks, call actions, direction requests, and more.
  • Website traffic: We'll keep track of your overall website traffic as well as the traffic specifically coming from local searches where possible, using advanced analytics tools like Google Analytics.
  • Online reviews & ratings: We'll monitor the number and quality of online reviews on your Google My Business profile and other local directories. This helps us understand your online reputation and customer satisfaction levels.
  • Conversions: Our team will set up conversion tracking to measure tangible outcomes like form submissions, calls, online purchases, or any specific actions that align with your business goals.
  • Citations and backlinks: For a complete picture, we'll monitor your brand's citations and backlinks, as they play a significant role in local search ranking factors.
  • Competitor analysis: We will always keep an eye on what your competitors are doing in local SEO. This is essential for us to spot new opportunities and keep up to date with industry trends.

In our regular reporting, we’ll provide a comprehensive, easy-to-understand report on these metrics. Not only that, but we’ll continually adjust and optimise the strategy based on the data and any changes in your business strategy or goals.

Our agency approaches Local SEO for multi-location businesses with a systematic, scalable, and data-driven methodology. Here's an outline of our approach:

  • Localised content creation: We develop unique, location-specific content for each of your business locations. This includes landing pages, blog posts, case studies, and more that is specific to each location. The aim is to ensure that each location is seen as an individual entity by search engines, hence improving your local search rankings.
  • Google My Business optimisation: We manage and optimise Google My Business listings for each of your locations. This includes updating all details to be accurate and consistent, posting regular updates, and encouraging and managing customer reviews.
  • Citation building and management: We ensure your business information is accurate, consistent, and up-to-date across all online directories. This not only helps search engines understand your business better but also improves your trustworthiness and authority.
  • Local keyword optimisation: We conduct thorough keyword research to determine the most effective local search terms for each of your locations. These terms are then strategically incorporated into your site's content and metadata.
  • Schema Markup implementation: We implement Local Business Schema markup on your website. This helps search engines better understand your business and its locations, improving the likelihood of appearing in local search results.
  • Hyperlocal advertising: We use targeted, location-based PPC campaigns to draw in local traffic. This includes optimising your campaigns for local keywords and using geographic targeting to reach the right audiences.
  • Review and reputation management: We help you collect and manage reviews for each location, both on Google and on important review sites for your industry. Positive reviews can significantly improve your local SEO rankings.
  • Monitoring and reporting: We constantly monitor your local SEO performance, using tools to track keyword rankings, organic traffic, and other important metrics for each location. Regular reports are provided to keep you in the loop on our progress.

By combining these strategies, we can create a powerful local SEO plan that gives each of your locations the best chance of ranking highly in their specific areas. Each of these steps can be tailored to your business's specific needs and objectives, making SIXGUN’s approach both flexible and effective.

Definitely! Integrating local SEO with wider marketing strategies is crucial for businesses looking to establish a strong local presence in Melboune, or nationally. This integration ensures that your online and offline marketing efforts work in harmony, maximising your reach and impact within your local community. Here are some routes we might take or recommend for integrating your local SEO into your wider marketing. 

Local SEO and social media integration

Social media platforms offer a unique opportunity to enhance local SEO efforts. By using local hashtags, geotagging posts, and engaging with local events and communities, businesses can increase their local visibility. For instance, participating in local conversations on social media or highlighting local events can draw attention to your business and drive local traffic to your website.

Email marketing

Email marketing can be a powerful tool for promoting local offers or events. Segmenting email lists based on geographical locations allows businesses to send tailored content to specific local audiences. This personalised approach can increase engagement and drive local customers to both online and physical store locations.

Integrating with PPC advertising 

Pay-per-click advertising such as Google Ads can be aligned with local SEO for effective geo-targeted advertising. Using local keywords and customised ad copy for different locations enhances the relevance and effectiveness of PPC campaigns.

Content strategy for local SEO integration 

Content marketing tailored for local SEO involves creating content that resonates with the local audience. This includes focusing on local news, events, and community activities. Creating blogs, videos, or social media posts about local interests or issues not only engages the local audience but also boosts local search rankings.

We view local SEO as part of a holistic strategy, not as a single approach. By creating a unified plan of attack across various channels, we ensure you effectively reach and engage your local audience, driving both online and offline traffic. 

No way! This is an SEO myth that is just as persistent and outdated as the idea that quality outbound links might cause you to lose traffic. Let’s debunk this myth, along with a few of the other common myths about local SEO. 

Myth 1: Local SEO is only for small businesses

There's a common misconception that local SEO benefits only small or locally-focused businesses. However, local SEO is equally crucial for larger companies or those targeting multiple locations. For businesses of any size, local SEO helps increase visibility in targeted geographic areas, enhancing local presence and driving region-specific traffic. It's particularly beneficial for multi-location businesses to target customers in each of their operational areas, ensuring they appear prominently in local searches across various regions.

Myth 2: Local SEO results are immediate

Some will assure you that local SEO yields immediate results, but this isn't the case. Local SEO is a gradual process, influenced by factors like industry competitiveness, the existing online presence of the business, and the efficacy of the implemented strategy. As with many aspects of SEO, patience and continuous effort are key, as it takes time to build a strong local online presence and achieve higher rankings in local search results. Regular updates and adaptations to the strategy based on performance data are essential for long-term success.

Myth 3: Just Google My Business is enough for local SEO

While a Google My Business listing is indeed vital, it's only one part of a comprehensive local SEO strategy. In addition to maintaining an up-to-date Google My Business profile, local SEO involves optimising your website with local keywords, building local backlinks, and effectively managing online reviews. These elements work together to boost your local search visibility, with each playing a crucial role in how your business ranks in local search queries.

Myth 4: More reviews always mean better rankings

It's a common belief that simply having a higher quantity of reviews will improve local SEO rankings. However, the quality of reviews, the frequency of new reviews, and how a business responds to these reviews are also significant. High-quality, genuine reviews can positively influence potential customers, and a regular influx of new reviews signals to search engines that your business remains relevant. Responding to reviews, both positive and negative, shows engagement and commitment to customer service, further enhancing your local SEO. 

The bottom line is that businesses large and small can benefit from local SEO. We think it’s best to avoid leaving potentially valuable gains on the table when it comes to SEO—especially if a given claim about strategy turns out to be untrue. 


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