Real Estate Agency SEO
In the highly competitive real estate industry, visibility is everything. Whether you’re an independent agent or part of a large agency, a strong online presence ensures that when buyers, sellers, and investors search for real estate services in your area, your business appears at the top.
Effective real estate search engine optimisation goes beyond rankings—it’s about connecting with motivated clients at the right time. At SIXGUN, we specialise in real estate SEO, refining your website, Google Business Profile, and content strategy to generate quality leads and establish your authority in the market. From improving local search visibility to optimising site speed and usability, we ensure your digital presence works as hard as you do.
A smarter approach to real estate SEO
A strong real estate SEO strategy isn’t just about increasing website traffic—it’s about driving enquiries from buyers and sellers actively looking for your services. The key is to position your agency where clients are searching and ensure that your online presence builds trust and credibility.
Since real estate is a location-driven industry, real estate search engine optimisation must prioritise local SEO. We optimise your Google Business Profile, enhance your local landing pages, and target high-intent, geo-specific keywords to ensure your agency appears in searches for property services in your area.
But visibility alone isn’t enough. A poorly structured website with slow load speeds or difficult navigation can turn potential clients away before they ever reach out. As a premier real estate SEO agency, SIXGUN improves your website’s performance, enhances mobile usability, and streamlines the user journey, making it easy for visitors to explore listings, schedule consultations, and connect with your team.
Content also plays a vital role in attracting and converting leads. From detailed service pages to insightful blog posts on market trends, buyer guides, and seller tips, we craft content that strengthens your credibility and positions you as an industry expert. With a comprehensive real estate SEO strategy, your agency won’t just attract more visitors—it will convert them into serious clients. Send us a message to book a discovery call now.
Helping real estate agents generate more leads through SEO
For real estate professionals, ranking well in search results directly impacts the number of enquiries, property viewings, and successful transactions. A tailored real estate SEO strategy ensures that when buyers and sellers search for an agent or agency, your business stands out as a trusted choice.
One of the biggest challenges in real estate is ranking for high-intent searches like “real estate agent near me” or “sell my house in [your city].” These searches often indicate a ready-to-act client, meaning the agencies that appear first are the ones getting the initial calls.
By improving real estate search engine optimisation, refining service-specific content, and strengthening your online authority, we position your business exactly where it needs to be—at the top of local search results.
Fixing broken strategies
Homebuyers and sellers don’t spend hours researching multiple agencies—they choose a professional they trust. As a trusted real estate SEO agency, SIXGUN ensures your business is visible, credible, and easy to find when people need real estate services.
A key focus of our strategy is local SEO. Real estate is all about location, and your agency needs to rank well for searches in your specific service areas. We refine your location-based pages, optimise your Google Business Profile, and strengthen customer reviews to help your business appear in Google’s Local Pack—one of the most influential ranking spots for attracting new clients.
Website structure and performance also influence how well a real estate agency ranks. A slow, unresponsive site or a complicated user experience can result in potential clients leaving before they ever book an appointment. We fine-tune your website’s SEO performance, improving page speed, mobile optimisation, and lead conversion pathways to turn more visitors into serious enquiries.
But real estate SEO isn’t just about rankings—it’s about getting real, qualified leads. By enhancing contact forms, implementing clear calls to action, and optimising service pages for conversions, we help turn online searches into valuable client interactions. Whether you specialise in residential sales, commercial real estate, or property management, our real estate SEO strategies ensure your business connects with the right audience at the right time.
Let’s build a powerful SEO strategy for your real estate agency
Ranking at the top of search results is just the beginning. SIXGUN helps real estate professionals convert online traffic into tangible business growth.
Whether you’re looking to attract more home sellers, increase property enquiries, or grow your agency’s market share, our expert real estate search engine optimisation strategies can help you achieve your goals. Call us on 0800 741 651 or fill out our contact form now to get started.
You might be wondering...
01. How long does real estate SEO take to generate leads?
SEO is a long-term investment, and while some improvements can yield faster results, most real estate agencies start seeing noticeable increases in traffic and enquiries within three to six months. The timeline depends on factors like your competition, service area, and the current state of your website’s SEO performance.
02. Why is local SEO important for real estate agents?
Most buyers and sellers search for real estate professionals in their local area, using terms like “real estate agent near me” or “best agency in [your city].” A strong real estate SEO strategy ensures your business appears at the top of these searches, increasing your visibility and credibility.
03. What kind of content helps a real estate agency rank higher?
High-quality, relevant content is key to real estate search engine optimisation. This includes:
- Well-structured service pages detailing your expertise.
- Blog posts answering common real estate questions.
- Neighbourhood guides that highlight local insights.
- Client testimonials and case studies showcasing successful sales and happy buyers.
By consistently providing valuable content, your agency builds trust with both potential clients and search engines.
04. How do I make my real estate website more user-friendly?
A good real estate SEO agency doesn’t just focus on rankings—it ensures your website delivers an excellent user experience. Your site should:
- Load quickly on desktop and mobile.
- Offer intuitive navigation, making it easy to find property listings and services.
- Feature clear calls to action (e.g., “Book a free consultation” or “View our listings”).
- Include SEO-optimised images to enhance visual appeal without slowing down load times.
By optimising these elements, your website keeps visitors engaged and increases the likelihood of enquiries.
05. Where is SIXGUN based?
SIXGUN operates from Richmond, Melbourne. We work with real estate businesses across Australia and New Zealand, helping them rank higher, attract more clients, and grow their agency with real estate SEO.
