Buzzwords are those terms that sound important, but are meaningless. They are often used to desensitise people to the harsh side of the business world and say more about what isn’t being said than what is. They are designed to be impersonal and grease the gears of the machine working... read more →
Feb
15
Feb
04
Social networks are the new media democracy, with marketing budgets, company size, and revenue irrelevant to how well a campaign can work. Virality is something that many companies have tried to bottle, with few having any sustainable success. Its level playing field is why success through social media can be... read more →
Jan
03
10x content is vital to search performance in the new landscape of content marketing and natural link profiles. It is defined as “content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.” This means that is... read more →
Oct
03
When any company engages in multiple channel marketing the dilemma of attribution occurs – In other words deciding which channel is responsible for the ultimate conversion. In a world where the typical customer journey will contain numerous touch points such as organic search, paid search, social media, email and in-store... read more →
Jul
29
Google Analytics has been overrun with spam – there’s no doubt about it. Every time I login to an account I can’t help but notice all the misrepresented data on display. There are a number of different ways to exclude this data in GA but I have found this simple... read more →