When any company engages in multiple channel marketing the dilemma of attribution occurs – In other words deciding which channel is responsible for the ultimate conversion. In a world where the typical customer journey will contain numerous touch points such as organic search, paid search, social media, email and in-store... read more →

Google Analytics has been overrun with spam – there’s no doubt about it. Every time I login to an account I can’t help but notice all the misrepresented data on display. There are a number of different ways to exclude this data in GA but I have found this simple... read more →