Great content is only so if it is being read and shared. It needs to have an audience that sees it as valuable to have any impact on your SEO and content marketing strategy. From there is has to be shared beyond your network to channel more traffic to your... read more →
Sep
14
Aug
10
When optimising a site to rank well across search engines, designers and webmasters often overlook an important consideration. User experience is a vital component of both SEO and conversion, with Google’s algorithm becoming more attuned to the value visitors’ behaviour places on design elements. This constant refinement of the factors... read more →
Jul
12
About Us pages are important, as they are the link between the consumer and the business. Your products may be what you are trying to sell, but until you sell yourselves many customers will be wary of handing over their cash. The trouble is, so many of this about sections... read more →
Feb
15
Buzzwords are those terms that sound important, but are meaningless. They are often used to desensitise people to the harsh side of the business world and say more about what isn’t being said than what is. They are designed to be impersonal and grease the gears of the machine working... read more →
Feb
04
Social networks are the new media democracy, with marketing budgets, company size, and revenue irrelevant to how well a campaign can work. Virality is something that many companies have tried to bottle, with few having any sustainable success. Its level playing field is why success through social media can be... read more →
Jan
03
10x content is vital to search performance in the new landscape of content marketing and natural link profiles. It is defined as “content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.” This means that is... read more →
Oct
03
When any company engages in multiple channel marketing the dilemma of attribution occurs – In other words deciding which channel is responsible for the ultimate conversion. In a world where the typical customer journey will contain numerous touch points such as organic search, paid search, social media, email and in-store... read more →
Jul
29
Google Analytics has been overrun with spam – there’s no doubt about it. Every time I login to an account I can’t help but notice all the misrepresented data on display. There are a number of different ways to exclude this data in GA but I have found this simple... read more →