Your Perth SEO agency
We thrive on deep technical knowledge, honesty, and transparency, ensuring that the promises we make are backed by tangible results.
With a holistic 360-degree approach, SIXGUN doesn’t just offer services; we provide a comprehensive partnership for your business. Our dedicated team of seasoned SEO strategists, technical experts, creative minds, and content writers collaborate to propel your business forward. We’re invested in your success, working collaboratively to navigate the intricacies of the SEO landscape in Perth and drive meaningful results for your business. Whether you’re in ecommerce, a large scale enterprise, or a growing business, our team customises digital marketing solutions to align with your specific goals, slotting into your business seamlessly.
Targeting sustainable SEO growth for Perth businesses
All our strategies are designed to provide a long-term solution that supports continuous improvement. Our journey with you begins with a thorough SEO audit, revealing the current standing of your website in Perth and any other markets you’re targeting. From there, we optimise and refine your entire SEO presence, ensuring sustained growth.
Our SEO audit process
During the audit process at SIXGUN, transparency and thoroughness are our guiding principles. We delve deep into every aspect of your online presence, meticulously examining your website’s performance, content quality, technical setup, and backlink profile. Our goal is to uncover any issues or opportunities that may be impacting your SEO performance in Perth.
We start by conducting a comprehensive technical audit to identify any technical errors or issues that could be hindering your website’s visibility and performance in search engine results. This includes analysing factors such as site speed, mobile-friendliness, crawlability, and indexability.
Next, we assess the quality and relevance of your website’s content. We evaluate factors such as keyword optimisation, content structure, relevance to target audience, and overall engagement metrics to ensure that your content is effectively targeting and resonating with your audience.
Throughout the audit process, we maintain open lines of communication with you, providing regular updates and insights into our findings and recommendations. Our goal is to empower you with the knowledge and insights needed to make informed decisions about your Perth-focused SEO strategy and drive meaningful results for your business.
What happens after the audit: your Perth SEO timeline
The audit tells us what needs doing. Here is how the rest of the campaign is sequenced, so you know what to expect week by week.
Kickoff (week one). Before the audit even begins, you meet your dedicated Account Manager, we agree on goals and expectations, and we explain exactly how our optimisation process works.
Keyword research (within one to two weeks). A clear strategy of the keywords and pages we will be targeting, developed with your feedback and approved by you before anything is built on it. Approved keywords are benchmarked so every future report shows movement from a fixed starting point.
Technical SEO audit (within two to four weeks of keyword approval). The audit process described above, covering technical on-site SEO, content, off-site factors and link acquisition opportunities, and your Google Analytics setup.
Content and link strategy (within three to five weeks of kickoff). Target pages are confirmed, our writers are briefed on your brand’s voice, and a link acquisition plan is built. Local listings and your Google Business Profile are optimised in this phase, which matters for any Perth business whose customers search for “near me”.
Ongoing work. The campaign then moves into continuous delivery across technical optimisation, content and links, prioritised monthly by expected impact. You receive a structured work-in-progress call every 14 days, a comprehensive monthly report and a live dashboard you can check at any hour.
Start a discussion with the Perth SEO agency experts
SIXGUN extends its bespoke SEO services across Australia, including from Joondalup to Rockingham and Armadale. Regardless of your business size or industry, our tailored SEO agency services align with your specific requirements. Ready to elevate your business and web presence? Reach out to us today. Call 1300 127 361 or use our contact form, and we’ll promptly connect with you.
"Every one of the 60 SEO clients we analysed receives website visits from AI assistants like ChatGPT, Gemini and Perplexity, and across the portfolio that traffic grew 127% in a single year. It is still a small share of total visits, but it is growing fast and it arrives from people who have already done their research. For a Perth business, that is a channel worth being ready for before your competitors are."
AI SEO for Perth businesses: included, not optional
Perth customers are increasingly asking AI tools for recommendations and reading AI-generated summaries at the top of Google instead of scrolling through results. Those summaries are assembled from websites the AI system can easily read, trust and quote. Being one of them is now a core part of being found, which is why foundational AI search engine optimisation is included in every SEO campaign we run for Perth businesses.
Here is what that covers as standard:
- AI-optimised content. We write and structure pages so they can be cited by AI, not just clicked by users, with clear headings, concise answers and relevant FAQs.
- AI SEO technical implementation. We check access for GPTBot and other LLM crawlers and implement structured data and schema, so AI platforms can crawl, understand and reference your content.
- GA4 AI assistant reporting. Your reporting dashboard includes AI assistant data, so you can see how much of your Perth audience is finding you through AI.
- Basic monthly AI SEO insights. Each monthly report includes a snapshot of how many AI responses you are showing for.
Our advanced AI SEO packages go further, with prompt research and tracking, competitor tracking and analysis across AI platforms, additional pages created or optimised for AI, and external placements that support your AI search visibility.
Meet our
Perth SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping businesses in Perth and all over Australia with their SEO
At SIXGUN, we pride ourselves on our client-centric SEO approach for Perth-based businesses. As a dynamic SEO company, we are about growing with you. Join us on a journey to revolutionise your digital presence, step by step, toward meeting and surpassing your business ambitions.
Industry insights
and tips
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What is ‘keyword stuffing’? Why is it viewed negatively?
‘Keyword stuffing’ involves excessively loading a webpage with keywords to manipulate search engine rankings. This practice not only compromises user experience by making content unnatural but also attracts penalties from search engines like Google, adversely affecting rankings and credibility.
Navigating the complexities of Perth SEO can be challenging. If you’re seeking expert guidance on optimising your content effectively, we’re here to help. If you have a question, comment, or concern relating to your SEO and digital strategy, don’t hesitate to get in touch with our team.Â
Our commitment to transparency
Our commitment to transparency means that you’ll always know what’s happening with your Perth-focused SEO campaign. We provide clear and detailed updates, keeping you informed every step of the way. Whether it’s discussing strategies, sharing progress reports, or addressing any concerns you may have, our communication lines are always open.
At SIXGUN, transparency isn’t just a value – it’s ingrained in our DNA. It’s how we operate, how we build relationships, and how we drive success for our clients. With hyper-transparency as our cornerstone, you can have confidence that you’re partnering with an SEO agency that puts your needs first and keeps you informed every step of the way.
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You might be wondering...
01. How do algorithm updates by search engines impact Perth SEO strategies?
Algorithm updates by search engines can significantly influence Perth SEO strategies. Search engines like Google regularly refine their algorithms to enhance user experience and deliver more relevant and valuable content. These updates may alter ranking factors, emphasising certain elements over others.
Although a reactive approach to algorithm updates is rarely advisable, SEO strategies need to adapt to these changes by staying informed about updates, understanding the evolving criteria for ranking, and adjusting content and optimisation techniques accordingly. Staying proactive and agile in response to algorithm updates ensures that your SEO efforts to rank in Perth, Fremantle or Cannington remain effective and aligned with current search engine preferences.
02. What role does user experience (UX) play in Perth SEO?
User experience (UX) is a pivotal factor in SEO, influencing how search engines assess and rank websites. Search engines prioritize delivering content that meets user expectations and provides a positive experience. Factors such as page load speed, mobile responsiveness, intuitive navigation, and engaging content contribute to a seamless user experience.
Websites that prioritize UX tend to receive higher rankings in Perth, as search engines aim to direct users to pages that deliver both relevant information and a satisfying browsing experience. Integrating UX considerations into SEO strategies is crucial for enhancing visibility and maintaining a strong online presence.
03. How can we identify and fix broken links on our website?
Identifying and fixing broken links is essential for maintaining a healthy website and optimising Perth SEO performance. Broken links negatively impact user experience and can lead to lower search engine rankings. Tools like Google Search Console or third-party link checkers will help you identify broken links on your website.
Once identified, update or remove the broken links to ensure a smooth navigation experience for users. Regularly conducting link audits and implementing best practices for link management contributes to a well-optimised website, positively impacting both user satisfaction and SEO performance.
04. What is the impact of duplicate content on SEO, and how can it be avoided?
Duplicate content poses a significant challenge to your site’s SEO, as search engines aim to deliver diverse and relevant results to users. Having identical or substantially similar content across multiple pages can lead to confusion for search engines in determining which page to rank. This can result in lower rankings or, in some cases, penalties.
To avoid the impact of duplicate content, implement canonical tags to specify the preferred version of a page and consolidate similar content where possible. Regularly audit your site for duplicate content and ensure each page offers unique value to users, optimising both user experience and your Perth SEO performance.
05. How does video content play into Perth-based local SEO efforts?
Video content plays a crucial role in enhancing the SEO efforts of a Perth-based business by increasing engagement and diversifying content formats. Search engines value a mix of multimedia elements, and incorporating videos can positively impact rankings. Videos contribute to longer dwell times on a page, signalling to search engines that the content is valuable and relevant. Optimising video titles, descriptions, and transcripts with relevant keywords also enhances visibility in search results.
As users increasingly consume video content, integrating well-optimised videos into your website can significantly enhance both user experience and SEO performance.
06. Is AI SEO part of your standard Perth SEO service?
Yes. We do not think it is possible to do SEO properly in Australia today without accounting for AI search, so the foundations are included in every campaign: AI-optimised content, technical implementation including LLM crawler access and schema, AI assistant reporting in your live dashboard, and a monthly snapshot of how many AI responses you appear in.
What sits outside the standard scope is the advanced work: tracked prompts, competitor tracking and analysis across AI platforms, extra pages created or optimised for AI, and external placements. Advanced AI SEO packages start from $1,000 + GST per month.
07. What does SEO cost for a Perth business?
The honest answer is that it varies with the competitiveness of your industry, the condition of your website and how far behind your competitors you currently sit. Australian SEO retainers typically range from $1,000 to $10,000 per month. Perth businesses in trades, mining services, health and professional services often compete in tight local markets where a mid-range investment can go a long way, while statewide or national ambitions need more.
Our SEO campaigns start at $2,000 + GST per month, and SIXGUN quotes after an audit rather than from a price list, so the number reflects the work your site actually needs. Our guide to SEO pricing explains the factors, and a discovery call will give you a tailored figure.
08. Does SIXGUN have any awards to back up its claims?
Yes. SIXGUN has won multiple categories at the APAC Search Awards, which recognise outstanding search marketing across the Asia-Pacific region: Best Local Campaign and Best Small Budget Campaign in 2022, and Best Use of Search in the Not-for-Profit/Third Sector in 2025. We were also shortlisted for six awards in 2026.
Independent judging panels assess entries on strategy, execution and verifiable results, so these awards are a useful external check.
09. Is SIXGUN a Google Partner agency?
We are. SIXGUN is recognised as a Google Partner agency, a designation Google gives to agencies that meet its certification and performance standards. Although the program centres on Google's advertising products, it benefits SEO clients because our organic and paid search specialists work side by side, sharing data and insights to build a single, coherent search strategy for your Perth business.
10. We are moving to a new website. Can you manage the SEO side of the migration?
Yes, and it is far easier to protect your rankings before launch than to rescue them afterwards. Website migrations go wrong in predictable ways: URLs change without redirects, page titles and metadata are lost, internal links break and Google ends up indexing a site it does not recognise.
Our migration process benchmarks the current site, builds a complete redirect map, preserves titles, metadata, schema and internal linking, tests the staging site before go-live, and closely monitors indexing and rankings in the weeks after launch. Our step-by-step migration guide walks through the whole process.
11. Can a Perth business handle its own SEO without an agency?
Some of it, certainly. The basics are well within reach: claim and maintain your Google Business Profile, ask customers for reviews, write page titles that say what the page is about, and publish content that answers the questions your customers ask.
The harder part is everything that needs specialist tools and sustained time: technical audits, keyword strategy, content at volume, link acquisition and performance analysis. Doing all of that consistently while running a business is where most owners hit the wall. If you want to try first, our small business SEO guide is a practical starting point.
12. What are the most common SEO mistakes Perth businesses make?
- Assuming a good-looking website is an optimised website. Design and SEO are different disciplines, and many beautiful Perth sites are invisible in search.
- Leaving Google Business Profile unmanaged. For local searches it frequently decides who gets the call.
- No content for the suburbs and regions you actually serve. If you cover Joondalup to Mandurah, your website should say so on pages built for it.
- Buying links or using "SEO packages" from overseas providers. Short-term gains, long-term penalties.
- Giving up before results compound. The first three months build foundations; the returns usually arrive after that.
13. How do I know SIXGUN is a trustworthy agency?
Run your own check in about ten seconds. Ask ChatGPT what sets SIXGUN apart as an SEO agency for Perth businesses and weigh it up yourself. Its answer comes from independent coverage, awards and client results, not from anything on this page.
