Bespoke SEO agency
for Perth businesses.

At SIXGUN, SEO is our core area of expertise and our commitment to your success. Our team is not a faceless corporate entity but a group of handpicked experts dedicated to bringing your digital presence to life in Perth.
Your Perth SEO agency

We thrive on deep technical knowledge, honesty, and transparency, ensuring that the promises we make are backed by tangible results.

With a holistic 360-degree approach, SIXGUN doesn’t just offer services; we provide a comprehensive partnership for your business. Our dedicated team of seasoned SEO strategists, technical experts, creative minds, and content writers collaborate to propel your business forward. We’re invested in your success, working collaboratively to navigate the intricacies of the SEO landscape in Perth and drive meaningful results for your business.  Whether you’re in ecommerce, a large scale enterprise, or a growing business, our team customises digital marketing solutions to align with your specific goals, slotting into your business seamlessly.

Targeting sustainable SEO growth for Perth businesses

All our strategies are designed to provide a long-term solution that supports continuous improvement. Our journey with you begins with a thorough SEO audit, revealing the current standing of your website in Perth and any other markets you’re targeting. From there, we optimise and refine your entire SEO presence, ensuring sustained growth.

Our SEO audit process

During the audit process at SIXGUN, transparency and thoroughness are our guiding principles. We delve deep into every aspect of your online presence, meticulously examining your website’s performance, content quality, technical setup, and backlink profile. Our goal is to uncover any issues or opportunities that may be impacting your SEO performance in Perth.

We start by conducting a comprehensive technical audit to identify any technical errors or issues that could be hindering your website’s visibility and performance in search engine results. This includes analysing factors such as site speed, mobile-friendliness, crawlability, and indexability.

Next, we assess the quality and relevance of your website’s content. We evaluate factors such as keyword optimisation, content structure, relevance to target audience, and overall engagement metrics to ensure that your content is effectively targeting and resonating with your audience.

Throughout the audit process, we maintain open lines of communication with you, providing regular updates and insights into our findings and recommendations. Our goal is to empower you with the knowledge and insights needed to make informed decisions about your Perth-focused SEO strategy and drive meaningful results for your business.

Start a discussion with the Perth SEO experts

SIXGUN extends its bespoke search optimization services across Australia, including from Joondalup to Rockingham and Armadale. Regardless of your business size or industry, our tailored SEO agency services align with your specific requirements. Ready to elevate your business and web presence? Reach out to us today. Call 1300 127 361 or use our contact form, and we’ll promptly connect with you.

142% increase in organic revenue.

426% increase in Google Ads revenue.

95% increase in Meta Ads revenue.

133% increase in organic sessions.

63% increase in organic website conversions.

3,478 increase in ranking performance for tracked keywords.

71% increase in organic conversions.

48% increase in organic website sessions.

1,396 keyword position increases for tracked keywords.

36% increase in organic sessions.

86% increase in organic goal completions.

187% increase in Google Ads goal completions.

Significant UX improvement over the old website.

Decrease in homepage load time from 3.08 seconds to 1.37 seconds.

224% increase in organic users.

183% increase in booking form submissions.

1,465 increase in ranking performance for tracked keywords.

Increased Google Ads conversions by 61%.

Reduced the Google Ads cost per conversion by 60%.

2,675 keyword position increases for tracked keywords.

Peter Sheppard

With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

Essendon Natural Health

Essendon Natural Health is a natural health practice founded by Robert Gentile specialising in a range of therapies.

McKean McGregor

McKean McGregor is a locally owned and operated real estate and livestock clearing agency which has been operating in Central Victoria for over 100 years.

coreplus

coreplus is a leading digital practice management software designed for the Allied Health sector.

Drake International

Beginning their recruitment journey in 1951, Drake International is a leading Australian and international recruitment agency.

Centre for Clinical Psychology

The Centre for Clinical Psychology is a Melbourne based psychology practice, specialising in the treatment of trauma, perinatal conditions, anxiety, and depression.

Tile Solution Australia

Tile Solution Australia specialises in tile and stone cleaning, polishing, restoration, and sealing across Melbourne.

OUR PEOPLE

Meet our
Perth SEO team

Harris Panayi Harris Panayi
Harris Panayi

Client Services Director

About

Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.

Experience

After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.

Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.

Fun Fact

Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

Matthew Cullen
Matthew Cullen

Strategy Director

About

Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.

Experience

With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.

Fun Fact

A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

Cameron Milner
Cameron Milner

SEO & Data Director

About

Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.

Experience

With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.

Fun Fact

Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.

Nando Iorio
Nando Iorio

Lead Account Manager

About

Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.

Experience

With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.

Fun Fact

When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

Christopher Zerafa
Christopher Zerafa

Lead SEO Specialist

About

Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.

Experience

Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.

Fun Fact

Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.

Evan Pavlidis
Evan Pavlidis

Senior Digital Marketing Strategist

About

As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.

Experience

Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.

Fun Fact

Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

Nelson Pak
Nelson Pak

Senior Account Manager

About

With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.

Experience

With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.

Fun Fact

Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.

Miles Rodriquez
Miles Rodriquez

Senior Account Manager

About

As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.

Experience

Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.

Fun Fact

Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.

Ben Engel
Ben Engel

Senior SEO Specialist

About

Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.

Experience

With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.

Fun Fact

Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.

Buddhini Mendis
Buddhini Mendis

Senior SEO Specialist

About

As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.

Experience

Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.

Fun Fact

When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.

Sam Paterson
Sam Paterson

Senior Content Writer

About

Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.

Experience

Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.

Fun Fact

Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.

Raj Maha
Raj Maha

Digital Marketing Specialist

About

Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.

Experience

Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.

Fun Fact

Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.

Helping businesses in Perth and all over Australia with their SEO

At SIXGUN, we pride ourselves on our client-centric SEO approach for Perth-based businesses. As a dynamic digital agency, we are about growing with you. Join us on a journey to revolutionise your digital presence, step by step, toward meeting and surpassing your business ambitions.

What is ‘keyword stuffing’? Why is it viewed negatively?

‘Keyword stuffing’ involves excessively loading a webpage with keywords to manipulate search engine rankings. This practice not only compromises user experience by making content unnatural but also attracts penalties from search engines like Google, adversely affecting rankings and credibility.

Navigating the complexities of Perth SEO can be challenging. If you’re seeking expert guidance on optimising your content effectively, we’re here to help. If you have a question, comment, or concern relating to your SEO and digital strategy, don’t hesitate to get in touch with our team

Our commitment to transparency

Our commitment to transparency means that you’ll always know what’s happening with your Perth-focused SEO campaign. We provide clear and detailed updates, keeping you informed every step of the way. Whether it’s discussing strategies, sharing progress reports, or addressing any concerns you may have, our communication lines are always open.

At SIXGUN, transparency isn’t just a value – it’s ingrained in our DNA. It’s how we operate, how we build relationships, and how we drive success for our clients. With hyper-transparency as our cornerstone, you can have confidence that you’re partnering with an agency that puts your needs first and keeps you informed every step of the way.

 

You might be wondering...

Algorithm updates by search engines can significantly influence Perth SEO strategies. Search engines like Google regularly refine their algorithms to enhance user experience and deliver more relevant and valuable content. These updates may alter ranking factors, emphasising certain elements over others.

Although a reactive approach to algorithm updates is rarely advisable, SEO strategies need to adapt to these changes by staying informed about updates, understanding the evolving criteria for ranking, and adjusting content and optimisation techniques accordingly. Staying proactive and agile in response to algorithm updates ensures that your SEO efforts to rank in Perth, Fremantle or Cannington remain effective and aligned with current search engine preferences.

User experience (UX) is a pivotal factor in SEO, influencing how search engines assess and rank websites. Search engines prioritize delivering content that meets user expectations and provides a positive experience. Factors such as page load speed, mobile responsiveness, intuitive navigation, and engaging content contribute to a seamless user experience.

Websites that prioritize UX tend to receive higher rankings in Perth, as search engines aim to direct users to pages that deliver both relevant information and a satisfying browsing experience. Integrating UX considerations into SEO strategies is crucial for enhancing visibility and maintaining a strong online presence.

Identifying and fixing broken links is essential for maintaining a healthy website and optimising Perth SEO performance. Broken links negatively impact user experience and can lead to lower search engine rankings. Tools like Google Search Console or third-party link checkers will help you identify broken links on your website.

Once identified, update or remove the broken links to ensure a smooth navigation experience for users. Regularly conducting link audits and implementing best practices for link management contributes to a well-optimised website, positively impacting both user satisfaction and SEO performance.

Duplicate content poses a significant challenge to your site’s SEO, as search engines aim to deliver diverse and relevant results to users. Having identical or substantially similar content across multiple pages can lead to confusion for search engines in determining which page to rank. This can result in lower rankings or, in some cases, penalties.

To avoid the impact of duplicate content, implement canonical tags to specify the preferred version of a page and consolidate similar content where possible. Regularly audit your site for duplicate content and ensure each page offers unique value to users, optimising both user experience and your Perth SEO performance.

Video content plays a crucial role in enhancing the SEO efforts of a Perth-based business by increasing engagement and diversifying content formats. Search engines value a mix of multimedia elements, and incorporating videos can positively impact rankings. Videos contribute to longer dwell times on a page, signalling to search engines that the content is valuable and relevant. Optimising video titles, descriptions, and transcripts with relevant keywords also enhances visibility in search results.

As users increasingly consume video content, integrating well-optimised videos into your website can significantly enhance both user experience and SEO performance.

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