Your Perth SEO agency
We thrive on deep technical knowledge, honesty, and transparency, ensuring that the promises we make are backed by tangible results.
With a holistic 360-degree approach, SIXGUN doesn’t just offer services; we provide a comprehensive partnership for your business. Our dedicated team of seasoned SEO strategists, technical experts, creative minds, and content writers collaborate to propel your business forward. We’re invested in your success, working collaboratively to navigate the intricacies of the SEO landscape in Perth and drive meaningful results for your business. Whether you’re in ecommerce, a large scale enterprise, or a growing business, our team customises digital marketing solutions to align with your specific goals, slotting into your business seamlessly.
Targeting sustainable SEO growth for Perth businesses
All our strategies are designed to provide a long-term solution that supports continuous improvement. Our journey with you begins with a thorough SEO audit, revealing the current standing of your website in Perth and any other markets you’re targeting. From there, we optimise and refine your entire SEO presence, ensuring sustained growth.
Our SEO audit process
During the audit process at SIXGUN, transparency and thoroughness are our guiding principles. We delve deep into every aspect of your online presence, meticulously examining your website’s performance, content quality, technical setup, and backlink profile. Our goal is to uncover any issues or opportunities that may be impacting your SEO performance in Perth.
We start by conducting a comprehensive technical audit to identify any technical errors or issues that could be hindering your website’s visibility and performance in search engine results. This includes analysing factors such as site speed, mobile-friendliness, crawlability, and indexability.
Next, we assess the quality and relevance of your website’s content. We evaluate factors such as keyword optimisation, content structure, relevance to target audience, and overall engagement metrics to ensure that your content is effectively targeting and resonating with your audience.
Throughout the audit process, we maintain open lines of communication with you, providing regular updates and insights into our findings and recommendations. Our goal is to empower you with the knowledge and insights needed to make informed decisions about your Perth-focused SEO strategy and drive meaningful results for your business.
Start a discussion with the Perth SEO experts
SIXGUN extends its bespoke search optimization services across Australia, including from Joondalup to Rockingham and Armadale. Regardless of your business size or industry, our tailored SEO agency services align with your specific requirements. Ready to elevate your business and web presence? Reach out to us today. Call 1300 127 361 or use our contact form, and we’ll promptly connect with you.
Meet our
Perth SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Miles Rodriquez
Senior Account Manager
About
As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.
Experience
Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.
Fun Fact
Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Raj Maha
Digital Marketing Specialist
About
Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.
Experience
Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.
Fun Fact
Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.
Helping businesses in Perth and all over Australia with their SEO
At SIXGUN, we pride ourselves on our client-centric SEO approach for Perth-based businesses. As a dynamic digital agency, we are about growing with you. Join us on a journey to revolutionise your digital presence, step by step, toward meeting and surpassing your business ambitions.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
What is ‘keyword stuffing’? Why is it viewed negatively?
‘Keyword stuffing’ involves excessively loading a webpage with keywords to manipulate search engine rankings. This practice not only compromises user experience by making content unnatural but also attracts penalties from search engines like Google, adversely affecting rankings and credibility.
Navigating the complexities of Perth SEO can be challenging. If you’re seeking expert guidance on optimising your content effectively, we’re here to help. If you have a question, comment, or concern relating to your SEO and digital strategy, don’t hesitate to get in touch with our team.Â
Our commitment to transparency
Our commitment to transparency means that you’ll always know what’s happening with your Perth-focused SEO campaign. We provide clear and detailed updates, keeping you informed every step of the way. Whether it’s discussing strategies, sharing progress reports, or addressing any concerns you may have, our communication lines are always open.
At SIXGUN, transparency isn’t just a value – it’s ingrained in our DNA. It’s how we operate, how we build relationships, and how we drive success for our clients. With hyper-transparency as our cornerstone, you can have confidence that you’re partnering with an agency that puts your needs first and keeps you informed every step of the way.
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You might be wondering...
01. How do algorithm updates by search engines impact Perth SEO strategies?
Algorithm updates by search engines can significantly influence Perth SEO strategies. Search engines like Google regularly refine their algorithms to enhance user experience and deliver more relevant and valuable content. These updates may alter ranking factors, emphasising certain elements over others.
Although a reactive approach to algorithm updates is rarely advisable, SEO strategies need to adapt to these changes by staying informed about updates, understanding the evolving criteria for ranking, and adjusting content and optimisation techniques accordingly. Staying proactive and agile in response to algorithm updates ensures that your SEO efforts to rank in Perth, Fremantle or Cannington remain effective and aligned with current search engine preferences.
02. What role does user experience (UX) play in Perth SEO?
User experience (UX) is a pivotal factor in SEO, influencing how search engines assess and rank websites. Search engines prioritize delivering content that meets user expectations and provides a positive experience. Factors such as page load speed, mobile responsiveness, intuitive navigation, and engaging content contribute to a seamless user experience.
Websites that prioritize UX tend to receive higher rankings in Perth, as search engines aim to direct users to pages that deliver both relevant information and a satisfying browsing experience. Integrating UX considerations into SEO strategies is crucial for enhancing visibility and maintaining a strong online presence.
03. How can we identify and fix broken links on our website?
Identifying and fixing broken links is essential for maintaining a healthy website and optimising Perth SEO performance. Broken links negatively impact user experience and can lead to lower search engine rankings. Tools like Google Search Console or third-party link checkers will help you identify broken links on your website.
Once identified, update or remove the broken links to ensure a smooth navigation experience for users. Regularly conducting link audits and implementing best practices for link management contributes to a well-optimised website, positively impacting both user satisfaction and SEO performance.
04. What is the impact of duplicate content on SEO, and how can it be avoided?
Duplicate content poses a significant challenge to your site’s SEO, as search engines aim to deliver diverse and relevant results to users. Having identical or substantially similar content across multiple pages can lead to confusion for search engines in determining which page to rank. This can result in lower rankings or, in some cases, penalties.
To avoid the impact of duplicate content, implement canonical tags to specify the preferred version of a page and consolidate similar content where possible. Regularly audit your site for duplicate content and ensure each page offers unique value to users, optimising both user experience and your Perth SEO performance.
05. How does video content play into Perth-based local SEO efforts?
Video content plays a crucial role in enhancing the SEO efforts of a Perth-based business by increasing engagement and diversifying content formats. Search engines value a mix of multimedia elements, and incorporating videos can positively impact rankings. Videos contribute to longer dwell times on a page, signalling to search engines that the content is valuable and relevant. Optimising video titles, descriptions, and transcripts with relevant keywords also enhances visibility in search results.
As users increasingly consume video content, integrating well-optimised videos into your website can significantly enhance both user experience and SEO performance.
