Hussmann

Hussmann, a Panasonic owned company, is a leading supplier of commercial refrigeration systems and support services to larger scale enterprises such as supermarkets and independent retailers.

As an innovator in the sector, Hussmann is regularly bringing new products and services to the market to meet the requirements of the food retailing industry.

24X increase in the overall conversions.

95% reduction in the cost per conversion.

440% increase in the conversion rate.

Challenge

Launching a new product or service is never easy, and while complimentary to Hussmann’s existing offerings their latest product focus was new and untested for the business.

This meant building a Google Ads strategy and campaign from scratch with no pre-existing data to act as a benchmark.

The goal was to bring in a strong flow of leads to support this new offering.

Approach

SIXGUN developed an SEM campaign combining search and display ads. With more time in market, we could then optimise this to increase lead volumes month-on-month and reduce the cost per lead.

The results have seen marked increases in lead volumes over the course of the campaign, while also significantly reducing the cost per lead.

Results

Google Ads (April 2023 vs July 2023). Our first month of work vs July 2023.

  • 24X increase in the overall conversions.
  • 95% reduction in the cost per conversion.
  • 440% increase in the conversion rate.

Testimonial

“Miles and Matt are fantastic and are experts in their field. We’ve been very pleased with the level of knowledge and professionalism.”

Chi Trinh – Commercial Strategy Manager at Hussmann

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