Challenge
Launching a new product or service is never easy, and while complimentary to Hussmann’s existing offerings their latest product focus was new and untested for the business.
This meant building a Google Ads strategy and campaign from scratch with no pre-existing data to act as a benchmark.
The goal was to bring in a strong flow of leads to support this new offering.
Approach
SIXGUN developed an SEM campaign combining search and display ads. With more time in market, we could then optimise this to increase lead volumes month-on-month and reduce the cost per lead.
The results have seen marked increases in lead volumes over the course of the campaign, while also significantly reducing the cost per lead.
Results
Google Ads (April 2023 vs July 2023). Our first month of work vs July 2023.
- 24X increase in the overall conversions.
- 95% reduction in the cost per conversion.
- 440% increase in the conversion rate.
Testimonial
“Miles and Matt are fantastic and are experts in their field. We’ve been very pleased with the level of knowledge and professionalism.”
Chi Trinh – Commercial Strategy Manager at Hussmann
