Challenge
HQ Law approached us with a clear challenge: their existing website wasn’t serving their needs. It lacked the ability to rank in search results, provide information about their services, or serve as a touchpoint for clients. The firm needed a website that better reflected their professionalism and standing in the community, making it easier for both existing and potential clients to find them online.
Their goal was twofold: to build a stronger online presence and to increase their visibility in search engines, ensuring they could compete with other firms in the region.
Approach
We initially recommended a trusted development partner Toro Digital, who specialise in website design for Law Firms to assist with the new website and online presence.
Our first step was conducting comprehensive keyword research, identifying the terms and phrases that their clients were likely to search for in relation to Child Protection, Commercial, Conveyancing, Family, and Wills & Estates law.
Using this data, we developed a structured site architecture in collaboration with Toro Digital that reflected their core services and business priorities, ensuring that each area of law they practise in had dedicated pages optimised for relevant keywords.
Given the challenges around content creation and approval during the website rebuild, we shifted our focus toward link building and improving the HQ Law website’s authority. This involved creating a strategy to secure backlinks from relevant, high-quality local and industry-specific websites, helping to boost their ranking in Google’s search results. This approach allowed us to build authority for the website, even with limited content updates.
Results
Our link building efforts and technical improvements resulted in a significant increase in HQ Law’s search engine visibility. The new website provided a much-improved user experience, better reflecting their professionalism and services.
SEO (July 2023 vs July 2024)
- 73% increase in organic sessions.
- 159% increase in organic key events / website conversions.
With a solid foundation now in place, HQ Law is well-positioned to continue growing their SEO and online presence.
Testimonial
“We are delighted with the remarkable transformation of our online presence, thanks to the outstanding work of the team. Through their comprehensive approach SIXGUN have significantly improved our visibility and user experience, generating much positive feedback from site users.
The collaboration with Toro Digital was seamless, and the new website now accurately reflects the services we provide across each of our practice areas as well as who we are as a firm.
Special thanks to Matt, Nando, and Cameron at SIXGUN, who were (and remain) instrumental in helping us to bring our online presence to life.”
Karen Patterson – General Manager at HQ Law
