Recruitment Marketing Specialists
As a leading talent marketing and digital advertising agency in Melbourne, SIXGUN can help you with:
Recruitment marketing tailored to your brand and goals...
- Reaching a wider and more diverse talent pool, allowing you greater choice in talent selection.
- Developing acutely focused campaigns which reach only your perfect candidate.
- Ensuring that your employer brand and value messaging is what your candidates see online, and not those of agencies you use to recruit through.
- Conducting SEO preparation in readiness for the impact that Google for Jobs will have on recruitment marketing strategy.
- Lessening the reliance and spend on job board advertisers (SEEK, LinkedIn) and making your careers page as visible as those job boards.
We’ll study your website and marketing channels to extract powerful insights.
Our talent marketing agency specialists will carefully analyse and audit your current approach to recruitment and employer brand marketing. By doing so, we’ll find you strong opportunities and breakthrough strategies to attract more and better talent.
Deploy your capital, your way.
Stop relying on job search engines to drive your entire recruiting effort. A strong marketing plan can help drive talent directly to your website while boosting your employer brand in the process.
Outflank your competition with stronger talent.
Outflank your competition from the beginning by building a better talent acquisition strategy. With the use of SEO, Google Ads and Facebook Ads, we can help you drive stronger talent into your organisation with a higher likelihood of retention. Now that’s smart.
Meet our
recruitment team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Alan Trinh
Performance Media Director
About
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
Experience
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
Fun Fact
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Dylan Charisis
Lead Performance Media Specialist
About
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
Experience
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
Fun Fact
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Miles Rodriquez
Senior Account Manager
About
As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.
Experience
Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.
Fun Fact
Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Charlotte Connell
Performance Media Specialist
About
Charlotte, working as a Performance Media Specialist at SIXGUN, leverages her design skills and creative mindset to elevate Google Ads, paid media and social campaigns.
Experience
In addition to being part of the all-star performance media team at SIXGUN, Charlotte harnesses her graphic design and illustration talents to boost her contributions to social media and enrich her projects within the agency.
Fun Fact
Outside of the office, Charlotte can be found painting, doodling, illustrating, or enjoying an iced long black (or three).
Raj Maha
Digital Marketing Specialist
About
Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.
Experience
Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.
Fun Fact
Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.
Janelle Wong
Junior Performance Media Specialist
About
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
Experience
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
Fun Fact
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.
Who is SIXGUN?
As one of Melbourne’s leading digital marketing agencies specialising in recruitment and employer brand marketing, we partner with your business to build bespoke campaigns that drive traffic and deliver conversions to help you grow sustainably.Â
Using a combination of search engine optimisation, search engine marketing and social media marketing, we know how to grow your employer brand, or support your recruitment agency to get in front of the right people. Don’t hesitate to get in touch with us today.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
You might be wondering...
01. What channels does SIXGUN use for recruitment marketing?
Different channels are effective for different types of roles and industries. As such, we use a comprehensive multi-channel approach to recruitment marketing. Our team understands the value of a diverse strategy, so we don't limit ourselves to a single channel. Some of the methods we use include:
- Social media marketing: We utilise platforms like LinkedIn, Facebook, Twitter, and Instagram. These platforms help us engage with potential candidates directly, allowing us to promote your brand and opportunities.
- Search engine marketing (SEM): Using platforms like Google Ads, we can optimise and promote job advertisements to appear in search engine results, directly targeting users who are looking for jobs in your industry.
- Email marketing: We use targeted email campaigns to reach out to prospective candidates who have expressed interest in your industry or who have relevant skills and experiences.
- Programmatic advertising: This technology allows us to distribute your job ads across various platforms, targeting potential candidates based on their online behaviour and preferences.
- SEO: We optimise your career page and job postings for search engines. This helps to increase your visibility in organic search results, attracting higher quality candidates.
- Mobile recruitment: With the majority of job seekers using their mobile devices to find jobs, we ensure your job postings and career page are mobile-friendly.
- Video marketing: We can utilise video content for job descriptions, company culture overviews, and employee testimonials to provide an immersive insight into what it's like to work at your company.
To ensure we're using the right channels and strategies, we conduct rigorous data analysis and A/B testing. This helps us understand what works and what doesn't, so we can continually optimise your recruitment marketing strategy for maximum ROI. We also tailor our strategy based on your specific recruitment goals, company culture, and the specific talent pool you're aiming to attract.
02. How does SIXGUN measure the success of a recruitment marketing campaign?
When it comes to measuring the success of a recruitment marketing campaign, our Melbourne-based team uses a blend of data-driven metrics and qualitative feedback. Here are some KPIs that we commonly track:
- Conversion rate: Using a variety of tools for monitoring metrics, our technicians closely monitor the number of individuals who complete the application process compared to those who just start it, and also compared to those who simply visit the job listing. This helps us understand the effectiveness of our application process and our job descriptions.
- Source of Hire: By tracking where our applicants come from—job boards, social media, employee referrals—we can optimise where your recruitment marketing budget is spent.
- Engagement metrics: On digital platforms, we look at metrics like click-through rates, engagement rates, and shares on social media posts about job listings.
We use a comprehensive dashboard that combines most of these metrics, allowing us to provide you with real-time updates on how our recruitment marketing efforts are performing. This helps us quickly adapt and optimise our strategies to ensure we're attracting the right talent for your organisation in the most effective way.
03. How does SIXGUN use social media in recruitment marketing?
- Targeted advertising: We utilise the advanced targeting capabilities of platforms such as LinkedIn, Facebook, and Instagram. These allow us to target job ads to specific demographics, skill sets, and interests. We can target potential candidates based on their job title, industry, level of experience, education, and even location.
- Brand awareness and employer branding: We understand that it's important not just to find candidates, but to attract the right ones who align with your company culture and values. We leverage social media to highlight your company's mission, values, culture, and benefits to ensure potential candidates resonate with what your organisation stands for.
- Job posting across multiple channels: We post job information not only on LinkedIn, which is a primary platform for professionals, but also on Facebook and Instagram, to reach a wider audience. We optimise the job posts for each platform, using the right hashtags, images, and language.
- Data-driven decision making: We analyse the performance of our social media recruitment strategies, such as reach, engagement, conversion rate, and cost per hire, using the analytics tools provided by the social media platforms. This data helps us understand what's working and what isn't, so we can optimise our strategies over time.
- Innovative techniques: We stay abreast of the latest trends in social media recruitment, such as using Instagram Stories or TikTok to engage potential candidates, or leveraging AI and chatbots on platforms like Facebook Messenger to automate part of the recruitment process.
Overall, SIXGUN’s approach to social media recruitment marketing is strategic, multi-faceted, and always evolving. Our team is committed to delivering results and ensuring your company attracts and hires the best talent.
04. How does SIXGUN target and attract passive candidates?
Passive candidates (those who aren't actively job searching) can be a valuable talent pool. Targeting and attracting these candidates is a strategic part of our recruitment marketing services. Here's how we approach this:
- Leveraging data analytics: We utilise advanced data analytics to identify the behaviours and interests of passive candidates. By doing so, we can create a comprehensive candidate profile, which allows us to target recruitment messages and campaigns more effectively.
- SEO: We ensure that your company's career pages and job postings are search engine optimised. This way, when passive candidates are looking for information or researching industry trends, your company appears in their search results.
- Remarketing campaigns: Remarketing is an effective way to keep your company top-of-mind for passive candidates who have interacted with your brand in some way. We use targeted ads to show these individuals relevant content based on their previous interactions, nudging them towards considering a career with your company.
05. Can SIXGUN integrate your recruitment marketing with your overall marketing strategy?
Recruitment marketing shouldn't exist in a vacuum. At SIXGUN, we believe that all aspects of a company's digital presence should work in harmony to support its objectives and brand. Here's how we do it:
- Understanding your goals and brand: First, we will take the time to thoroughly understand your recruitment goals, employer brand, and overall digital marketing strategy. The understanding we gain will be the foundation upon which we build our integrated marketing efforts.
- Unifying messaging across platforms: Consistent branding and messaging are vital. Whether we are promoting a new product or recruiting new team members, your brand voice should be recognisable and consistent. We’ll ensure that the content, visuals, and tone of your recruitment messaging align with your overall digital strategy.
- SEO integration: Your careers page should be optimised for search engines, just like your product and service pages. By applying our expertise in SEO, we can help your job postings reach a larger audience. This can also bolster your website's overall performance on search engine result pages.
- Leveraging social media: By integrating recruitment marketing into your existing social media strategy, we can reach potential candidates where they already spend time. We can also take advantage of employee advocacy, encouraging your team members to share job opportunities within their networks.
- Paid advertising: We will explore cost-effective, targeted paid advertising campaigns on platforms like LinkedIn and Google Ads to reach specific segments of the job-seeking market. These efforts will align with your overall digital ad strategy, reinforcing your brand and promoting your open positions simultaneously.
- Analytics and reporting: By leveraging digital analytics, we will monitor and analyse the effectiveness of our recruitment marketing efforts and how they interact with your overall digital marketing strategy. This data-driven approach allows for real-time adjustments and ensures that we can maximise ROI on your recruitment marketing initiatives.
- Employer branding: A significant part of recruitment marketing is developing and promoting an attractive employer brand. By combining content marketing, PR, social media, and email marketing, we can promote your company's culture, benefits, and values to attract top talent.
- Talent retention: After recruitment, engagement and retention of talent are key. We'll use digital communications to keep your team involved and invested in your brand, contributing to an improved overall digital marketing strategy and creating brand ambassadors out of your employees.
As a leading employer brand agency in Melbourne, we see recruitment marketing as more than just a strategy to hire new talent. When executed correctly, it becomes an invaluable component of your overall digital marketing strategy, enhancing your brand and fostering an engaged audience both internally and externally.
