Peter Sheppard

Peter Sheppard is a leading women’s shoe retailer showcasing the largest range of European footwear in Australia.

With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

142% increase in organic revenue.

426% increase in Google Ads revenue.

95% increase in Meta Ads revenue.


Being a traditional brick and mortar retailer established in 1973, Peter Sheppard sought to digitally transform the business, ensuring that they continued to reach their valued clientele effectively online.

Specifically, Peter Sheppard was seeking more online sales through well-crafted digital campaigns.


Our approach to Peter Sheppard’s challenge was to implement a multi-channel marketing strategy utilising SEO, Google Ads and Facebook Ads to capture reach at every stage of the marketing funnel. Our approach also included a rebuild of their Google Analytics tracking.

  • We delivered an extensive SEO campaign which included strategy, technical implementation, copy writing and link building resources.
  • We helped Peter Sheppard setup optimised Google Ads campaigns and have continually reiterated to drive strong overall performance.
  • We supported Peter Sheppard in implementing effective Facebook / Instagram Ad campaigns.
  • We updated and optimised Google Analytics and GTM to be able to track goals and conversions more accurately.

We have also helped Peter Sheppard explore a range of different marketing options such as Bing Ads, and AdRoll.

We started working with Peter Sheppard in 2018 and we continue to work with them in 2023, at the time of collating this case study. This speaks to our long-term approach to partnerships.

Over this time, SIXGUN has radically transformed how Peter Sheppard view the digital aspect of their business and the performance achieved.


SEO (May 2019 vs May 2023)

  • 95% increase in organic sessions.
  • 142% increase in organic revenue.
  • 154% increase in organic transactions.

6,162 keyword position increases in ranking performance for tracked keywords. Including ranking core keywords on the first page of the search results:

  • womens european shoes
  • narrow fit shoes (1st position)
  • wide fit shoes

We were also able to rank a range of key European shoe brand name on the fist page of the search results.


Google Ads (May 2019 vs May 2023)

  • 263% increase in Google Ads conversions.
  • 426% increase in Google Ads revenue.
  • 34% increase in Google Ads ROAS.

Facebook / Instagram Ads (May 2021 vs May 2023)

  • 72% increase in Facebook / Instagram Ads conversions.
  • 95% increase in Facebook / Instagram Ads revenue.


“We have seen many positive results from working with the team at SIXGUN. They are incredibly professional to work with and we are very happy with the overall experience.”

Erhan Baykur – General Manager at Peter Sheppard

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