Challenge
Festool approached us in April 2021, seeking to boost product and brand awareness and maximise the effectiveness and exposure of their marketing, especially through their existing YouTube channel.
They faced the challenge of not reaching enough potential customers and needed a strategy to showcase the premium quality of their products. The goal was to generate more impressions and views, ultimately driving greater brand awareness and educating their target demographic on why their products warranted their price tag.
Approach
To address this challenge, we launched a targeted YouTube advertising campaign. By carefully selecting and optimising audience targeting, we focused on specific geographic and demographic segments, particularly those with an interest in power tools and related products.
The strategy was to maximise exposure by running ads that effectively conveyed the client’s message, reaching the right audience at the right time.
Results
The campaign delivered significant results, particularly when comparing data from 2024 to 2022 for the period of January 1st to August 31st:
- Impressions have increased by 223%.
- Views have increased by 70%.
- Click-through rate has increased by 52%.
- Clicks have increased by 392%.
- View rate has increased by 60%.
This ongoing success has also led the client to increase their investment in the campaign, demonstrating their confidence in the continued growth and effectiveness of the partnership.
Testimonial
“SIXGUN have been a great partner for our business. Since coming onboard we have nearly double our growth on Youtube. We have some unique needs and it was great they took the time to understand and work with us to ensure these were met.”
Shibu Lawrence – Digital Marketing Specialist at Festool
