Challenge
With an exemplary brand in the local area built on trust, relationships, and word of mouth – their reputation was second to none. This led to the majority of organic traffic coming from branded search terms, while ranking performance on unbranded terms needed a boost. This was an opportunity to increase their exposure and traffic online.
Approach
Piggy-backing off a website refresh our team implemented an end-to-end real estate SEO strategy aimed at increasing target keyword performance, generating greater online visibility and ultimately driving more traffic and enquiries to the business.
Results
SEO (November 2022 vs July 2023)
- 71% increase in organic conversions.
- 48% increase in organic website sessions.
- 1,396 keyword position increases in ranking performance for tracked keywords. Including one of their core keywords “real estate agents bendigo” moving into organic position 2.
Testimonial
“We have been working with SIXGUN since September 2022 and have noticed positive results across SEO since commencing with them. The team are fantastic with their communication and are passionate about ensuring we achieve our business goals. They are proactive and extremely accommodating. I would highly recommend SIXGUN for SEO services.”
Gretta Collins – Digital Marketing Specialist at McKean McGregor
