In today’s online world, competition is fierce. In order to really gain traction with your website, brand, or business in this online world, you have to think outside the box and design a digital strategy that works for you and your marketing needs. With so many digital strategies available, how do you know which one is the best option?
This article will give you insight into the top digital strategies that work and that you can use to your advantage. Let’s take a look.
• ONE •
What Is Social Media Marketing?
Social media marketing or SMM is a type of internet marketing which uses social networking websites as a marketing tool. The idea of SMM is to create content that people will like and share across their social media network to help increase the possibility of broadening customer reach while increasing brand exposure. Some of the most popular social media platforms are Facebook, Twitter, LinkedIn, and Instagram, however the list is endless as there are many smaller social media platforms available to use.
Active Social Media Users Per Month
The Benefits Of Social Media Marketing
Social media marketing can provide any business or website owner with a number of benefits. These include:
These are just some of the great advantages of SMM you can gain when integrating this strategy into your marketing efforts.
Elements To Create An Engaging Social Media Post/Campaign
Creating an engaging social media campaign or post isn’t easy. However there’s some key elements that you can use to help you get started:
When To Post For The Best Effect
Posting on social media at the right time is important to get your content in front of your audience. However how do you know when to post? Here’s some tips on analysing and narrowing down posting times.
Once you determine your timezone and the best time of the day when your audience is most likely to check social media, this is when you should post.
Why It Works and Who Should Use SMM?
Social media marketing works because you have the opportunity to directly target your advertising to your target audience. Because of this you not only allow yourself to increase brand recognition but you also have the ability to find out what marketing material works to engage your audience and what doesn’t.
Social media marketing is ideal for use by:
Other Digital Strategies That Pair Well With Social Media Marketing
• TWO •
What Is SEO?
SEO or search engine optimization is the process of helping to increase the quality and quantity of traffic that’s directed to your website through search engine results. There’s a lot of different strategies to use to improve your SEO, and long term it can help increase long term sales and profits.
The Benefits Of Search Engine Optimisation
There’s some benefits of SEO that can help you long term. These include, but aren’t limited to:
Types Of SEO To Look Into
There’s a few different types of SEO to look into when implementing your strategy.
On-Page SEO refers to content and other elements that will be published on your website. This can include inserting internal links, infusing keywords, meta descriptions, meta tags, and customizing URL structure, improving images and inserting alt attribution.
Off-page SEO refers to activities being performed after the webpage has gone live. This includes sharing the post, liking the post on social media, commenting on the post, giving it a rating, answering questions and so on. This is important if you’re working on your search engine marketing efforts or other strategies.
Key Components Of A Successful SEO Strategy
A successful SEO strategy isn’t built in a day. It takes trial and error to get it right. Here’s some tips to a successful SEO strategy long term.
Why It Works and Who Should Use SEO?
SEO works because it helps to naturally bring your website to the top page of search engine results. When you’re on the first page of Google and other search engines, you have a higher chance of being chosen by possible customers to fulfil their needs.
SEO is ideal for:
Other Digital Strategies That Pair Well With SEO
• THREE •
What Is Content Marketing?
Content marketing is an approach that utilises the creation and distribution of relevant, valuable and consistent content in order to attract and retain a target audience. The overall goal of this content strategy is to inform your target audience about your business, company or website, to help drive them to make a clear and profitable action that will benefit you.
The Benefits Of Using Content Marketing
There are many different benefits of using a content strategy. These benefits include, but aren’t limited to.
How To Write Better Content For Your Marketing Strategy
Writing content is easy but writing great content is hard. Here’s how you can write better for your content strategy.
How To Push People Through The Sales Funnel Using Content
There’s a couple of ways to use content to push people through the sales funnel. These include, but aren’t limited to:
Why It Works and Who Should Use Content Marketing?
Content marketing works because you have the ability to target your content according to your audience’s needs. You can cover their pain points, showcase special offers, inform people of exciting news and more. It’s also versatile across most other strategies.
Content marketing is ideal for use by:
Other Digital Strategies That Pair Well With Content Marketing
• FOUR •
What Is Email Marketing?
Email marketing is the process of using emails to market your message to your target audience. It helps to develop relationships with existing customers and also new interested customers.
The Benefits Of Email Marketing
There’s many great benefits of email marketing that you can use to your advantage. These include:
How To Design Subject Lines With Better Open Rates
Subject lines are very important in email marketing. Why? Because it determines whether someone will open your email or not. Here’s how to design better subject lines with a better open rate.
How To Create Better Emails That Generate More Leads
To generate more leads you need to be able to entice your target audience to click through your email. You can do this by:
Why It Works and Who Should Use Email Marketing?
Email marketing works because it allows you to narrow your database of potential customers and target the people you want to reach out to. It also helps you to communicate directly with interested people and can help you showcase important offerings in a cost effective way.
Email Marketing is ideal for:
Other Digital Strategies That Pair Well With With Email Marketing
• FIVE •
What Is Influencer Marketing?
Influencer marketing is the idea of utilising influencers in your industry to help endorse and promote what you have to offer to their major following. This is generally done via the integration of a content campaign and is a great option for brands and businesses to collaborate with popular people across their industry.
Components Of A Successful Influencer Marketing Campaign
In order for your influencer campaign to work, it’s important to know the key components in order to make it successful. These include, but aren’t limited to:
The Benefits Of An Influencer Marketing Campaign
How To Find Influencers In Your Target Marketing
Finding the right influencer is important. Some ways on how to find the right influencer include:
Why It Works and Who Should Use Influencer Marketing?
Influencer marketing works because you’re targeting people who have a large sway or influence over people within a particular niche. Their audience already knows, likes and trusts them. When the influencer promotes something, their followers are more likely to be interested and buy the product they’re promoting.
Influencer marketing is ideal for:
Other Digital Strategies That Pair Well With Influencer Marketing
• SIX •
What Is Video Marketing?
Video marketing is the process of promoting through video on platforms like Youtube. Using video is a great marketing strategy for those who want to target more visual customers over those who read content. Getting your message across using video marketing has the ability to be able to reach a different type of audience and gain their attention.
Secrets To Creating An Engaging Video
To create a video that really grabs the attention of your audience there’s few key ingredients. These include:
Key Elements To Include To Help Drive More Leads
In order to drive more leads from your video marketing there’s some key elements you need to remember:
Why It Works and Who Should Use Video Marketing
Video marketing works because it can capture your audience’s attention in a different way to how content marketing can. It can help send a message to your audience in a colourful, interactive, informative, and attractive way.
Video Marketing is ideal for:
Other Digital Strategies That Pair Well With Video Marketing
Digital marketing is valuable when it comes to marketing your website and business online therefore choosing the right strategy to get you ahead is important. By analysing these above, you’ll be able to decide which one is right for you. Which digital marketing strategy do you think you’ll use?