Challenge
The business had a strong reputation locally but needed a holistic SEO strategy to take the business profile to the next level online and help drive more website traffic and bookings.
Approach
SIXGUN developed a local SEO strategy that would broaden the reach of the business not only to Essendon itself but the surrounding suburbs of Melbourne.
This started with a thorough keyword strategy in collaboration with Robert to ensure we were targeting the focus areas (treatments) and locations for optimal business growth.
We then conducted a technical audit upon the new website launching to capture any available ‘quick wins’. This was followed up with consistent content optimisation and development in support of our keyword strategy as well as link acquisition to build the websites authority over time.
Our long-standing partnership has been a testament to the relationship and performance of the campaign over the last 3 years.
Results
SEO (September 2020 vs July 2023)
- 133% increase in organic sessions.
- 63% increase in organic website conversions.
- 3,478 increase in ranking performance for tracked keywords, including bringing the following terms onto page 1:
- nutritionists melbourne
- acupuncture for pregnancy melbourne
- spiritual healing melbourne
Testimonial
“I’ve been very happy with the services provided by SIXGUN for my business and would recommend them to other businesses.”
Robert Gentile – Clinical Director at Essendon Natural Health
