Attract high-value clients with SEO
The legal industry is highly competitive, and potential clients don’t spend time scrolling through pages of search results—they choose a law firm they see first and trust. If your website isn’t ranking well, your firm could be losing business to competitors. A well-executed SEO strategy for lawyers ensures your firm is visible when and where it matters most.
Law search engine optimisation isn’t just about driving more website traffic—it’s about attracting the right clients with the right intent. Whether you specialise in family law, criminal defence, corporate law, or personal injury claims, your firm needs to appear in front of potential clients actively searching for legal services. SIXGUN focuses on legal firm SEO strategies that improve your search rankings, increase enquiries, and position your firm as an authority in your practice areas.
A results-driven SEO agency, specialising in law firms
A strong online presence is crucial for law firms looking to attract and retain clients. With the right legal firm SEO strategy, your website can become a powerful tool for generating consistent enquiries and building trust with potential clients. At SIXGUN, we focus on law search engine optimisation techniques that enhance your website’s visibility, credibility, and overall performance.
Since law firms typically serve clients within specific locations, our approach begins with a local SEO strategy. We optimise your Google Business Profile, target location-specific search terms, and ensure your firm appears in Google’s Local Pack, helping you rank higher in regional searches. By improving your online citations, refining your website’s structure, and implementing law firm SEO best practices, we position your firm as a top choice in your area.
Beyond local search, we refine technical SEO, website speed, and user experience to ensure potential clients can quickly find and navigate your site. A slow or difficult-to-use website can deter clients, so we enhance page load times, optimise mobile usability, and create a seamless experience across all devices.
Service pages also play a critical role in SEO success for lawyers. Many law firms rely on referrals, but having well-structured service pages with clear, informative content improves rankings and builds credibility. We optimise these pages with structured data, compelling calls to action, and SEO-driven content that speaks directly to your ideal clients.
Meet our
Law Firm SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping law firms rank higher and secure more clients
For lawyers, SEO isn’t just about appearing in search results—it’s about converting online searches into real clients. When someone searches for “divorce lawyer near me”, “commercial litigation expert”, or “criminal defence lawyer”, they’re actively looking for legal representation.
If your website isn’t optimised for these high-intent searches, those potential clients are calling another firm instead.
Industry insights
and tips
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Building trust through reputation and reviews
In the legal industry, credibility is everything. Search engines prioritise law firms with strong reputations, and client reviews play a significant role in rankings. We help firms optimise their online presence by managing client testimonials, responding to reviews, and enhancing their Google Business Profile to establish trust with both search engines and potential clients. A well-maintained profile not only improves local law firm SEO but also increases the likelihood of direct enquiries.
Let’s create an SEO strategy that elevates your law firm
Ranking higher in search results is just the first step. To truly grow your legal practice, your website needs to attract the right audience and convert visitors into paying clients. SIXGUN specialises in lawyer SEO strategies that drive more enquiries, build trust, and position your firm as a leader in your field.
Whether you’re a boutique legal practice or a large firm, we tailor our approach to meet your specific goals. From law search engine optimisation to content strategy and technical enhancements, we provide the expertise you need to outperform competitors and generate consistent client leads. Call us on 1300 127 361 or book a discovery call today to get started.
Unmatched SEO firepower for your law firm
Many law firm websites struggle with outdated content, slow loading speeds, and ineffective page structures—factors that negatively impact rankings and user engagement. At SIXGUN, we take a comprehensive SEO approach to ensure your law firm not only ranks higher but also provides a seamless user experience that encourages enquiries.
