Innovative Instagram
marketing from a client-first
boutique agency in Melbourne

Instagram is a visually driven platform that provides a fantastic avenue for businesses to showcase their products, services, and brand personality. It’s especially powerful for industries that have a strong visual or lifestyle component. However, with the right strategy, almost any business can leverage Instagram to their advantage.

• Retail and e-commerce: With features like shopping tags, shoppable posts, and Instagram Shops, businesses can showcase their products in an attractive and interactive way that directly leads to sales.
• Food and beverage industry: Restaurants, cafes, and food product companies can use Instagram to display appetising photos and videos of their food, stimulating potential customers' interest and appetite.
• Fashion and apparel: Designers, brands, and stores can create visually striking content featuring their products, and with the right influencer partnerships, they can reach a wider audience and generate increased brand awareness.
• Travel and tourism: Companies in this industry can showcase beautiful destinations, adventures, and accommodations, enticing users to book their next trip.
• Fitness and health: Fitness instructors, health coaches, and wellness brands can benefit by sharing workout videos, nutritional tips, and client testimonials.
• Art and creativity: Artists, musicians, authors, and creative services can use Instagram to showcase their work, events, or process.

But that's not to say other industries can't succeed on Instagram. We've seen success stories with businesses in sectors like finance, manufacturing, and professional services. It's all about understanding the platform's capabilities, knowing your target audience, and developing an effective content strategy. As a leading Instagram marketing agency in Melbourne, we specialise in crafting unique, tailored Instagram marketing solutions that maximise engagement and conversion, irrespective of the industry. We always aim to ensure your brand's story is told in a captivating, authentic, and visually stunning way.

At SIXGUN, we prioritise the unique needs and goals of each client in developing a comprehensive, tailored Instagram strategy. Here's an overview of how we would customise a strategy specifically for your business:

• Understanding your business: The first step to a successful Instagram strategy is understanding your business. We would conduct an in-depth analysis of your industry, product, service, target audience, and competitors. We'll examine your existing digital footprint, brand personality, and your overarching business goals to ensure our strategy aligns with them.
• Defining objectives: Once we understand your business, we'll define measurable objectives. Whether your goal is brand awareness, customer engagement, lead generation or sales, we'll tailor the strategy to meet those objectives.
• Identifying your audience: It's crucial to know who your customers are and what they want. We use data-driven insights to identify your audience demographics, interests, behaviours, and how they interact with your brand. This data allows us to create content that resonates with them and encourages them to take desired actions.
• Hashtag & engagement strategy: We develop a tailored hashtag strategy to increase your content's visibility, boost your organic reach and foster a strong community around your brand.
• Analytics & optimisation: No strategy is complete without analysing performance and adapting accordingly. We track key performance indicators (KPIs) such as engagement rate, follower growth, and conversion rate. Based on these insights, we continually optimise your strategy to maximise ROI and ensure your objectives are met.

Our approach is never one-size-fits-all. Each step is thoroughly tailored to your business and its specific needs. It's a dynamic process that evolves with your business, the Instagram platform, and your customers' behaviours, ensuring long-term success on Instagram.

Tracking the right metrics is crucial in evaluating the success of our Instagram marketing campaigns. Here are some key metrics that the SIXGUN team focuses on:

• Follower growth: Tracking the growth rate of followers can give us an insight into how well our content strategy is working. It also helps us identify which campaigns result in an uptick of followers.
• Engagement metrics: We closely track likes, comments, shares, and saves. These metrics help us understand the extent to which your audience interacts with your content. We don't just look at raw numbers, but also at the engagement rate which can give us a more accurate picture.
• Reach and impressions: Reach tells us how many unique users saw your post, and impressions indicate the total number of times your content was displayed, regardless of clicks. These metrics help us to understand the overall visibility of your content.
• Click-through rate (CTR): This is especially important for posts with calls-to-action, as it measures how many people clicked on the links in your posts. A high CTR generally indicates that a post is effective at encouraging user action.
• Instagram Stories and IGTV metrics: We track metrics like story exits, replies, and IGTV views. These are crucial in understanding how users are interacting with different formats on Instagram.
• Conversions: If your campaign has a specific goal such as generating leads, getting sign-ups, or making sales, we will track these conversions diligently. We can track these through Instagram's ad manager or by setting up conversion tracking on your website.
• Sentiment analysis: While this is a more qualitative measure, it can be invaluable in understanding how people are reacting to your brand or campaigns on Instagram.
• Shopping metrics: For brands that sell products directly on Instagram, we track metrics like product views, product clicks, and checkouts initiated to help measure your return on investment.

Our goal is to continually optimise our strategies based on the insights we gather from these metrics. We provide you with regular reports to keep you informed about the progress of your campaigns.

As a premier Instagram marketing agency in Melbourne, our team understands the importance of having an integrated marketing strategy that weaves together multiple digital channels for optimal effectiveness. Here's how our Instagram marketing services would integrate into your overall digital marketing plan:

• Content synchronisation: Our services ensure that your messaging and branding remain consistent across all platforms. We'll align our Instagram campaigns with the content and promotions on your other digital channels like your website, blog, and other social media platforms. This way, we create a seamless experience for your audience, regardless of where they engage with your brand.
• Customer journey mapping: We don't view Instagram marketing as an isolated strategy, but rather as a crucial touchpoint in the customer journey. For example, Instagram might be the discovery platform where potential customers learn about your brand, while your website is where they make a purchase. We design our Instagram strategies with this journey in mind, always considering how to effectively guide customers to the next step.
• Data analysis and insights sharing: Our team is proficient in Instagram analytics and tools, and we continuously track, measure, and report performance metrics. The insights gained from Instagram are invaluable not only for tweaking the Instagram strategy but also for informing your overall digital marketing strategy. Understanding your audience's behaviour on Instagram can help tailor your strategies on other platforms.
• Cross-promotion strategies: We leverage Instagram to direct traffic to your other platforms, whether it's your blog, YouTube channel, LinkedIn page, or website. Similarly, we integrate CTAs in your other platforms directing them to your Instagram page, creating a reciprocal relationship.
• Omnichannel approach: We ensure that your audience gets a unified and integrated experience, whether they interact with your brand via email, social media, mobile app, website, or in-person. A customer might see an ad on Instagram, read a blog on your website, receive an email newsletter, and finally make a purchase. We aim to create a seamless and consistent brand voice and experience across all these touchpoints.

Remember, we always keep your business objectives at the core of our strategy. We're not just running an Instagram campaign; we're contributing to your larger business goals, be they increasing brand awareness, boosting conversions, or fostering customer loyalty.

The timeframe for seeing results from an Instagram marketing campaign can vary significantly based on numerous factors. These include the existing state of your Instagram account, the industry you're in, your target audience, your goals, the quality of your content, and the strategies we implement.

What sets us apart as an Instagram marketing agency is that we employ data-driven strategies and continuously monitor and adjust our tactics based on the performance metrics. We also provide our clients with regular comprehensive reports, so they can see exactly how their campaigns are performing and the progress we're making towards their goals.

It's also worth mentioning that our focus is not just on quick, short-term results. We aim to build sustainable, long-term growth for your Instagram presence that aligns with your brand and business objectives. Our ultimate goal is to establish a meaningful and engaged community around your brand on Instagram, which usually takes a bit more time but is more beneficial in the long run.

What’s the takeaway? The most rewarding outcomes are a product of ongoing efforts, continuous optimisation, and a consistent, engaging content strategy. At SIXGUN, we're committed to delivering these results for you.

At SIXGUN, we understand the dynamic nature of Instagram's algorithm and its impact on marketing strategies. Our agency’s approach towards staying updated and leveraging these changes includes the following:

• Continuous learning: Instagram, like other social media platforms, constantly evolves and so do we. Our team is committed to a culture of continuous learning. We actively participate in webinars, courses, and workshops from industry leaders and pioneers.
• Close monitoring of industry news and updates: We have set up various news alerts and follow key digital marketing and Instagram publications that are usually the first to break the news about changes. This allows us to be at the forefront of any updates as they happen.
• Testing and analysis: Our approach to understanding the Instagram algorithm isn't just theoretical. We put optimisations to the test by implementing and analysing them across different campaigns. We monitor key performance indicators (KPIs) to understand the effects of the changes, and we adjust our strategies based on these results.
• Networking and collaboration: We engage in active networking and collaboration with other professionals in the field, participating in industry forums and discussion groups. This often leads to fruitful exchanges on changes in algorithms and how best to tackle them.
• Employee training: When significant changes occur, we organise in-house training sessions. Our team stays updated, and every member understands the new changes and how to use them to our clients' advantage.

In a nutshell, we don't just react to changes in Instagram's algorithm; we stay ahead of them. This proactive approach allows us to use these updates as opportunities to optimise your brand's Instagram presence and drive better engagement and results.