Psychologist SEO agency
If your practice isn’t ranking well in search results, potential clients may never find you. Traditional word-of-mouth referrals still matter, but many people now turn to the internet when seeking mental health professionals. If your website isn’t visible in local searches, you could be missing out on new clients every day.
Psychologist SEO is unique—it requires a balance of credibility, local presence, and accessibility to ensure your practice stands out online. At SIXGUN, we focus on local SEO, website optimisation, and authoritative content to improve rankings and ensure your practice appears in Google’s Map Pack, organic search results, and local directories.
Our goal is to make it easy for clients to find you and book an appointment. From optimising your Google Business Profile to improving your site’s navigation, loading speed, and mobile experience, we refine every aspect of your digital presence.
SEO strategies tailored for psychologists
SEO for psychologists isn’t about aggressive sales tactics. It’s about ensuring your services are discoverable, credible, and easy to access. Our approach focuses on driving quality traffic that converts into long-term clients by refining local search visibility, content strategy, and website performance.
To improve local search rankings, we optimise your Google Business Profile, enhance service pages with location-specific keywords, and build citations across trusted directories. This ensures that your practice appears in searches when potential clients look for psychologists in their area. A strong content strategy is also essential for engagement. We can develop well-researched blog articles, FAQs, and service descriptions that provide valuable insights while strengthening your authority in search results.
Beyond content, the way your website functions has a significant impact on both rankings and user experience. A fast, mobile-friendly site makes it easier for clients to navigate, find the information they need, and book an appointment. Slow loading speeds and complex navigation can drive visitors away, so we refine your site’s structure, streamline its performance, and ensure accessibility across all devices.
A well-optimised website also needs to encourage action. By improving appointment booking processes, refining contact forms, and optimising calls to action, we help remove barriers that prevent visitors from reaching out. These combined efforts create a seamless online experience that not only attracts potential clients but also makes it easier for them to take the next step in seeking professional support.
If you’re ready to discuss your requirements, give us a call on 1300 127 361 or send us a message now.
Meet our
Psychologist SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping psychology practices grow online with SEO
Your website is a key touchpoint for potential clients seeking help. If your site isn’t clear, engaging, and optimised for search engines, it may not perform as well as it should.
Some psychologists’ websites suffer from thin content, slow load times, and unclear navigation, which can harm rankings and discourage potential clients from reaching out. We can enhance your site’s structure, metadata, and user experience, ensuring search engines understand your services and clients can easily find what they need.
Beyond rankings, trust is essential for psychologists. Our SEO strategies focus on building credibility through high-quality content, positive online reviews, and structured data implementation, ensuring that your professional and trustworthy approach is clear.
Industry insights
and tips
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It's all about ranking
A well-optimised website can connect you with more clients and help grow your practice. Our approach ensures that every aspect of your digital presence is built for long-term success.
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Improving local search visibility
Most psychology clients search for services near them, making local SEO a top priority. We optimise your Google Business Profile, enhance location-based content, and improve your presence in directories to increase local rankings.
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Building trust with high-quality content
Psychologists rely on credibility and reputation to attract clients. We develop well-researched, engaging content that educates visitors, improves search rankings, and positions your practice as a trusted expert.
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Optimising appointment scheduling and lead generation
A well-optimised website doesn’t just attract traffic—it converts visitors into clients. We improve booking functionality, call-to-action placement, and mobile accessibility to make scheduling appointments seamless.
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Technical SEO and site performance
A slow website or poor mobile experience can drive potential clients away. We optimise page speed, mobile usability, and technical SEO elements, ensuring your website meets best practices and loads quickly.
Let’s optimise your psychology practice for search success
SEO isn’t just about ranking higher—it’s about connecting with the right audience at the right time. SIXGUN ensures your website is optimised to attract, engage, and convert visitors, helping your practice grow.
Call us on 1300 127 361 or send us a message now to book a discovery call.Â
You might be wondering...
01. How long does SEO take to bring in new psychology clients?
SEO is a long-term strategy, and while some improvements can be seen within a few weeks, most practices see noticeable increases in rankings, traffic, and inquiries within three to six months. The timeframe depends on factors like competition, website age, and local search demand.
02. Why is local SEO important for psychologists?
Most clients search for psychologists near them, so Google Business Profile optimisation, local citations, and geo-targeted keywords are essential for reaching local clients. Appearing in the Google Map Pack and local search results increases inquiries and ensures that potential clients find you before competitors.
03. What type of content helps psychology websites rank higher?
Psychologist websites can benefit from informative, educational content that answers client questions and demonstrates credibility. Blogs on topics like anxiety management, therapy approaches, and mental health tips help establish trust and improve rankings. Detailed service pages with clear descriptions also enhance search visibility.
04. How can I make my psychology website more engaging?
A high-ranking website isn’t just about SEO—it also needs to engage visitors and encourage inquiries. We improve site speed, mobile responsiveness, appointment booking functionality, and user-friendly navigation, ensuring visitors stay on your site and take action.
05. Where is SIXGUN based?
We operate from Richmond, Melbourne, but work with businesses across Australia to improve their SEO, increase client inquiries, and grow their online presence. No matter where your psychology practice is located, our strategies help you reach the right audience.
