Real Estate Agency SEO
In the highly competitive real estate industry, visibility is everything. Whether you’re an independent agent or part of a large agency, a strong online presence ensures that when buyers, sellers, and investors search for real estate services in your area, your business appears at the top.
Effective real estate search engine optimisation goes beyond rankings—it’s about connecting with motivated clients at the right time. At SIXGUN, we specialise in real estate SEO, refining your website, Google Business Profile, and content strategy to generate quality leads and establish your authority in the market. From improving local search visibility to optimising site speed and usability, we ensure your digital presence works as hard as you do.
A smarter approach to real estate SEO
A strong real estate SEO strategy isn’t just about increasing website traffic—it’s about driving enquiries from buyers and sellers actively looking for your services. The key is to position your agency where clients are searching and ensure that your online presence builds trust and credibility.
Since real estate is a location-driven industry, real estate search engine optimisation must prioritise local SEO. We optimise your Google Business Profile, enhance your local landing pages, and target high-intent, geo-specific keywords to ensure your agency appears in searches for property services in your area.
But visibility alone isn’t enough. A poorly structured website with slow load speeds or difficult navigation can turn potential clients away before they ever reach out. As a premier real estate SEO agency, SIXGUN improves your website’s performance, enhances mobile usability, and streamlines the user journey, making it easy for visitors to explore listings, schedule consultations, and connect with your team.
Content also plays a vital role in attracting and converting leads. From detailed service pages to insightful blog posts on market trends, buyer guides, and seller tips, we craft content that strengthens your credibility and positions you as an industry expert. With a comprehensive real estate SEO strategy, your agency won’t just attract more visitors—it will convert them into serious clients.
Call us today on 1300 127 361 or send a message to book a discovery call.
Meet our
Real Estate SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping real estate agents generate more leads through SEO
For real estate professionals, ranking well in search results directly impacts the number of enquiries, property viewings, and successful transactions. A tailored real estate SEO strategy ensures that when buyers and sellers search for an agent or agency, your business stands out as a trusted choice.
One of the biggest challenges in real estate is ranking for high-intent searches like “real estate agent near me” or “sell my house in [your city].” These searches often indicate a ready-to-act client, meaning the agencies that appear first are the ones getting the initial calls.
By improving real estate search engine optimisation, refining service-specific content, and strengthening your online authority, we position your business exactly where it needs to be—at the top of local search results.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
Fixing broken strategies
Homebuyers and sellers don’t spend hours researching multiple agencies—they choose a professional they trust. As a trusted real estate SEO agency, SIXGUN ensures your business is visible, credible, and easy to find when people need real estate services.
A key focus of our strategy is local SEO. Real estate is all about location, and your agency needs to rank well for searches in your specific service areas. We refine your location-based pages, optimise your Google Business Profile, and strengthen customer reviews to help your business appear in Google’s Local Pack—one of the most influential ranking spots for attracting new clients.
Website structure and performance also influence how well a real estate agency ranks. A slow, unresponsive site or a complicated user experience can result in potential clients leaving before they ever book an appointment. We fine-tune your website’s SEO performance, improving page speed, mobile optimisation, and lead conversion pathways to turn more visitors into serious enquiries.
But real estate SEO isn’t just about rankings—it’s about getting real, qualified leads. By enhancing contact forms, implementing clear calls to action, and optimising service pages for conversions, we help turn online searches into valuable client interactions. Whether you specialise in residential sales, commercial real estate, or property management, our real estate SEO strategies ensure your business connects with the right audience at the right time.
Let’s build a powerful SEO strategy for your real estate agency
Ranking at the top of search results is just the beginning. SIXGUN helps real estate professionals convert online traffic into tangible business growth.
Whether you’re looking to attract more home sellers, increase property enquiries, or grow your agency’s market share, our expert real estate search engine optimisation strategies can help you achieve your goals. Call us on 1300 127 361 or fill out our contact form now to get started.
You might be wondering...
01. How long does real estate SEO take to generate leads?
SEO is a long-term investment, and while some improvements can yield faster results, most real estate agencies start seeing noticeable increases in traffic and enquiries within three to six months. The timeline depends on factors like your competition, service area, and the current state of your website’s SEO performance.
02. Why is local SEO important for real estate agents?
Most buyers and sellers search for real estate professionals in their local area, using terms like “real estate agent near me” or “best agency in [your city].” A strong real estate SEO strategy ensures your business appears at the top of these searches, increasing your visibility and credibility.
03. What kind of content helps a real estate agency rank higher?
High-quality, relevant content is key to real estate search engine optimisation. This includes:
- Well-structured service pages detailing your expertise.
- Blog posts answering common real estate questions.
- Neighbourhood guides that highlight local insights.
- Client testimonials and case studies showcasing successful sales and happy buyers.
By consistently providing valuable content, your agency builds trust with both potential clients and search engines.
04. How do I make my real estate website more user-friendly?
A good real estate SEO agency doesn’t just focus on rankings—it ensures your website delivers an excellent user experience. Your site should:
- Load quickly on desktop and mobile.
- Offer intuitive navigation, making it easy to find property listings and services.
- Feature clear calls to action (e.g., “Book a free consultation” or “View our listings”).
- Include SEO-optimised images to enhance visual appeal without slowing down load times.
By optimising these elements, your website keeps visitors engaged and increases the likelihood of enquiries.
05. Where is SIXGUN based?
SIXGUN operates from Richmond, Melbourne, but we work with real estate businesses across Australia, helping them rank higher, attract more clients, and grow their agency with real estate SEO.
