Expert Strategy & Guidance
Google Shopping solutions for every type of product
Online shopping is different to brick-and-mortar retail. Online shoppers like to compare brands and products across a wide range of sites before committing. Google Shopping brings all these elements together, giving users a single place to compare the products they’re interested in—whether they’re looking for something rare or niche, trying to choose the best flat screen TV for their needs, or simply looking for the best price. Instead of just listing your website as a place to browse for the product they’re looking for, users will be able to compare particular products, prices and brands without leaving the search engine.
As a leading Google Shopping agency in Melbourne, SIXGUN has the experience and expertise to craft Google Shopping campaigns that add real value. As part of a complete digital marketing package, Google Shopping is invaluable for placing your products, prices and reputation right up against your competition. We create campaigns that are designed especially for your business and encompass the full range of search engine marketing tactics.
Make the most of Google Shopping with an agency you can rely on
Google Shopping isn’t just another price comparison website. Sure, it helps your audience find the best deal, but it’s so much more than that. Where those sites were independent and compiled a list of prices and vendors, Google Shopping puts you in charge of your listings.
Showcase your best products, promote your sales and special offers, highlight your company’s reputation, and capture the attention of an engaged audience.
When someone uses Google Shopping, they’re actively looking for a product. They’ve reached the research and comparison stage of their journey and they’re now looking for the business that will give them the best value for money. SIXGUN and Google Shopping can help you convince them that’s you.
Google Ads as part of a complete digital marketing strategy
SIXGUN helps sole traders, small businesses and those with a limited marketing budget develop a Google Ads campaign that wrings the most value out of every dollar. We know that every cent counts, and we spend the money you invest with us as if it were our own. Instead of simply throwing money at Google to get a result, we use our guile and creativity to ensure you aren’t over-investing and running at a loss. SIXGUN has a team of dedicated search engine marketing experts, and we use the full scope of our knowledge to help you get the most out of your budget.
Get in touch with the team at SIXGUN to find out more about Google Ads. If you’re just starting out, we can help put you on the right path. Likewise, if you’ve been using Google Ads without much success, we can help you revise and refine your strategy. Call us on 1300 127 361 to speak with a friendly member of our team, or leave your details in our contact form and we’ll get back to you shortly.
24X increase in the overall conversions.
95% reduction in the cost per conversion.
440% increase in the conversion rate.
142% increase in organic revenue.
426% increase in Google Ads revenue.
95% increase in Meta Ads revenue.
36% increase in organic sessions.
86% increase in organic goal completions.
187% increase in Google Ads goal completions.
Increased Google Ads conversions by 61%.
Reduced the Google Ads cost per conversion by 60%.
2,675 keyword position increases for tracked keywords.
Hussmann, a Panasonic owned company, is a leading supplier of commercial refrigeration systems and support services to larger scale enterprises such as supermarkets and independent retailers.
With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.
coreplus is a leading digital practice management software designed for the Allied Health sector.
Google Ads team
Client Services Director
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Performance Media Director
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.
Lead Account Manager
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Lead Performance Media Specialist
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.
Senior Digital Marketing Strategist
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Senior Account Manager
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Senior Account Manager
As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.
Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.
Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.
Performance Media Specialist
Charlotte, working as a Performance Media Specialist at SIXGUN, leverages her design skills and creative mindset to elevate Google Ads, paid media and social campaigns.
In addition to being part of the all-star performance media team at SIXGUN, Charlotte harnesses her graphic design and illustration talents to boost her contributions to social media and enrich her projects within the agency.
Outside of the office, Charlotte can be found painting, doodling, illustrating, or enjoying an iced long black (or three).
Digital Marketing Specialist
Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.
Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.
Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.
Junior Performance Media Specialist
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.
You might be wondering...
01. How does SIXGUN optimise product feeds for Google Shopping?
Optimising product feeds for Google Shopping is an extensive and multi-faceted process that we've mastered here at SIXGUN. Our approach is grounded in the following key strategies:
- Detailed product data: Our first step is to make sure your product data is as detailed as possible. Google's algorithm favours specificity and accuracy, so including comprehensive details like colour, size, material, brand, and more will help your products appear in relevant searches.
- Product titles: We optimise your product titles with high-converting and high-volume keywords. By conducting rigorous keyword research and placing the most important keywords at the beginning of the title, we increase the visibility of your products.
- High-quality images: We know the importance of visual appeal in eCommerce. We ensure that all images are of high quality and accurately represent the product. A/B testing is done to identify the images that generate more clicks.
- Product categories and types: By accurately categorising and assigning product types, we increase the chances of your products appearing in relevant search results. We go beyond Google’s basic categories and create custom labels for even more targeted campaigns.
- Pricing strategy: We continually monitor the competitive landscape to optimise pricing strategy. We use dynamic pricing tools that adjust the product prices based on various factors like competitor pricing, demand, and inventory.
- Promotions: If you run promotions, we ensure they are included in the feed to increase click-through rates. A/B testing is done to identify the most effective promotional messages.
- Product descriptions: We craft descriptions that not only contain keywords but also provide valuable information to the customer, following Google's best practices.
- Feed updates: Google values fresh data, so we regularly update the feed, ensuring that all information, such as availability and prices, is up to date.
- Google Shopping feed health: We regularly monitor the feed to check for any errors or warnings that may affect the performance of your ads. We troubleshoot and rectify them promptly.
- Performance analysis and ongoing optimisation: Using data analytics tools, we constantly monitor the performance of your Google Shopping campaigns. We analyse click-through rates, conversion rates, and other key metrics, and make adjustments as needed to optimise performance.
Our approach is a blend of technical precision, strategic planning, and creativity. We understand that each business is unique, so we tailor our feed optimisation strategy to your specific products, target audience, and business goals.
02. What is SIXGUN’s strategy for managing bids on Google Shopping?
As a leading Melbourne-based Google Shopping agency, we leverage a sophisticated and multi-faceted approach to bid management, underpinned by advanced technology, deep expertise, and an understanding of our client's unique needs.
Our bidding strategy is heavily data-driven. We collect and analyse vast amounts of data using machine learning algorithms to identify patterns and trends that can optimise performance. We continuously monitor key metrics like click-through rates, conversion rates, and return on ad spend (ROAS), among others.
Our agency uses Google's automated bidding strategies to optimise for conversions or conversion value. However, we don't solely rely on Google's automation. We understand that every business is unique, and what works for one might not work for another.
Our expert team will frequently evaluate the effectiveness of these strategies and adjust them based on the specific needs of your campaign. For instance, during peak shopping seasons, we may increase our bids to compete more effectively. For products with low profit margins, we might lower the bid to ensure profitability.
Additionally, we make extensive use of the bid modifiers. These allow us to adjust our bids based on factors like the time of day, the user's device, location, and more. This ensures that we're not spending your budget indiscriminately, but rather targeting the people most likely to convert.
Our bid management process is iterative and agile. We constantly test, learn, and refine our bidding strategies to make sure we are maximising your return on investment. We also offer transparent reporting and communication, so you're always aware of how your budget is being spent and what kind of results you're getting.
And finally, we make sure our bidding strategies align with your overall business goals. Whether you're aiming to increase brand awareness, boost sales, or break into a new market, the SIXGUN team tailors our approach to match these objectives. We consider your budget, product margin, inventory, competitive landscape, and other factors in crafting and executing our strategy.
03. How does SIXGUN segment products and create product groups in Google Shopping?
Our approach to product segmentation and grouping is strategic, data-driven, and customised to align with your specific business objectives. We utilise a multistep process to ensure the highest potential for your campaign's success.
- We begin with an in-depth analysis of your product catalogue. We study product attributes such as category, brand, product type, price range, product condition, and custom labels, amongst other factors. This analysis forms the basis of our segmentation strategy.
- Based on this analysis, we create initial product groups. We typically segment products by their performance potential. For example, we might group your top-selling products separately from those that require more visibility and promotional effort.
- We don't stop at just one level of segmentation, either. We dive deeper and create sub-groups based on more detailed product attributes. For instance, within a product group of your top-sellers, we might create sub-groups based on the price range or brand. This granular approach allows for highly targeted bidding strategies and ad placements.
- From here, we integrate the insights derived from Google Analytics and other data sources to further refine our product groups. We assess the performance of the groups based on metrics such as conversion rate, cost per click, and ROI. This continuous feedback loop helps us tweak and optimise the segmentation in real-time.
- Lastly, we harness the power of machine learning algorithms to optimise these product groups dynamically. Our models learn from the campaign's performance data, ensuring that the product segmentation strategy evolves over time and adjusts to the changes in the market.
With this methodology, we create highly strategic and dynamic product groups that not only enhance the visibility of your products, but also improve your ROI and conversion rates. However, it's important to note that this is just a standard approach, and we can tailor it to your specific requirements and business objectives.
04. Can SIXGUN help us set up and optimise Google Merchant Center?
We specialise in not only setting up but also optimising Google Merchant Center for our clients. Our approach is comprehensive and tailored to the unique needs of your business. Here are some key aspects we focus on:
- Product feed creation & optimisation: We ensure that your product feed meets all Google's standards and that all necessary attributes are filled accurately. We enhance your product titles, descriptions, and images to ensure they are search-friendly and attractive to users.
- Data quality management: We monitor your product feed for any errors, warnings or disapprovals to ensure the smooth running of your Google Shopping campaigns. We can also integrate your feed with your ecommerce platform to automate inventory updates.
- Google's special programs: Depending on the nature of your products and business, we can enable special programs like ‘Buy on Google’, ‘Merchant Promotions’ or ‘Local Inventory Ads’ to maximise your visibility and sales.
- Analytics and performance monitoring: We set up Google Analytics for you to track ecommerce transactions and other important metrics. We'll monitor and analyse these metrics to make data-driven decisions and to continually optimise your shopping campaigns.
- Advanced campaign setup: We don't stop at just setting up Google Merchant Center. We make sure that your Google Ads account is correctly linked and that the Shopping Campaigns are structured effectively to maximise ROI. We also ensure that all relevant ad extensions are added.
- Ongoing optimisation: Optimisation is an ongoing process. We continuously work on improving your product feed, campaign structure, bidding strategy and much more. Our goal is to ensure you are getting the best possible return on your ad spend.
We also believe in transparency and hence provide regular, detailed reports so you can clearly see where your money is going and the results that it's bringing in.
05. How does SIXGUN handle competitor analysis in Google Shopping?
Competitor analysis is an essential component of our strategy at SIXGUN. Our process involves a comprehensive, multi-faceted approach:
- Product segmentation analysis: We start by examining the product portfolio of our clients and segmenting them based on various categories. These can include product type, price range, brand, etc. By doing so, we can identify direct competitors for each product segment.
- Benchmarking: We then compare your product listings with those of your competitors. We benchmark metrics like price, reviews, ratings, and shipping times to understand where you stand in the market.
- Keyword analysis: Using SEO tools and techniques, we analyse the keywords that your competitors are ranking for. This allows us to understand their strategy and potentially discover new, valuable keywords that your listings could target.
- Market trends and seasonality: By observing market trends and the seasonality of products, we're able to forecast potential competitor behaviour and adjust your strategy accordingly.
- Ad spend analysis: We also look at your competitor's ad spend, whenever possible, to understand their advertising strategy and adjust yours for optimal results.
- Automated bidding strategy: Leveraging Google's AI and Machine Learning, we use Smart Bidding strategies to adjust your bids in real time based on a multitude of signals, including the level of competition in auctions.
- Performance monitoring and adjustments: We don't stop at the analysis. We continuously monitor your performance in relation to competitors, adjusting strategies as needed to ensure that you're always a step ahead.
As a leading Google Shopping agency in Melbourne, we believe that competition analysis is not just about understanding what competitors are doing, but also about leveraging this knowledge to drive strategic decision making, improve your Google Shopping performance, and ultimately, increase your sales. By staying abreast with market changes and competitor tactics, we can pivot your strategy as necessary and ensure sustained growth for your business.
06. How does SIXGUN handle product feed issues like disapprovals or errors?
- Proactive monitoring: We utilise comprehensive tools and automated alerts to monitor your product feed. This ensures we identify any errors or disapprovals as soon as they occur. We understand that preventing an issue is always better than having to resolve one.
- Swift identification and resolution: Upon receiving an alert or identifying an issue manually, we move quickly to diagnose the problem. Our team has extensive knowledge of Google Shopping's policies and requirements, enabling us to pinpoint and understand the issue rapidly.
- Communication and collaboration: We believe in keeping our clients in the loop. If there's an issue with your product feed, we’ll communicate it to you immediately, explaining what has happened and how we're planning to resolve it. If necessary, we’ll collaborate with you to ensure we have all the required information to fix the problem.
- Expert technical support: Our team comprises seasoned e-commerce professionals and technical experts who are proficient in various feed formats and e-commerce platforms. This allows us to handle a wide range of issues, from simple data errors to complex coding problems.
- Error prevention: Once we've resolved a problem, we make sure it doesn't recur. We analyse every error and disapproval to understand its root cause and take steps to prevent similar issues in the future. This involves optimising your feed, ensuring compliance with Google Shopping policies, and even providing recommendations for changes in your e-commerce platform if necessary.
- Continual learning: Google Shopping's algorithms, rules, and policies are continually evolving. We keep ourselves updated with these changes, ensuring our techniques and strategies are always relevant and effective.