Cutting-Edge
Social Media Marketing
There are many ways to approach social media marketing. You could be actively engaged and use the different platforms to promote your products with targeted ad campaigns, or take a more passive angle and use social media to slowly build an audience through regular blog posts and updates.
Whatever the strategy, social has become a vital part of brand building, promoting products, engaging with customers, and improving search engine performance. We have years of experience helping businesses build and maintain an effective social media presence. In the fast moving, sometimes volatile world of social media, SIXGUN is with you every step of the way, helping you steer in the right direction.
A Melbourne-based social media advertising agency with a difference
When you work with SIXGUN, you aren’t simply hiring a social media advertising agency and outsourcing your marketing. SIXGUN is a social media marketing agency in Melbourne that operates as an in-house department for your business, which enables us to provide high-quality, effective work, quickly and seamlessly.
We achieve this by being more than just a company you call for updates once a month. If you need to speak with us, we’re always here for you. This unique approach is underpinned by our commitment to what we do—we’re passionate about helping businesses reach their full potential.
Our team has the expertise to help you build the right social media accounts, whether you’re interested in using all the available channels, or simply want a quick and simple way to show off your business to potential clients with a well-designed and maintained Facebook page.
Working together toward social media marketing success
Our collaborative approach means that we work closely with you to understand your brand identity and voice, ensuring that every post and interaction aligns seamlessly with your overall marketing strategy. Whether you’re looking to increase brand awareness, drive website traffic, or generate leads, we’re here to support you throughout your social media journey, delivering tangible results and helping you stand out in a crowded digital landscape.
Unleash the power of social media for a modern marketing solution
Regardless of your thoughts on social media, it’s a fact of doing business these days that you need to be connected to keep up with your competitors. Social media serves as a direct line to your customers. Channels like LinkedIn, Facebook and Instagram give you the power to communicate with them quickly, with an immediacy that isn’t possible through traditional marketing channels.
Another key difference between the traditional marketing channels (such as print, radio and television) and social media, is that your customers and audience can respond to you in the same direct way. You receive unfiltered appraisals of your business and products, the quality of your service, and even ideas for what you can do in the future. A lot is written about the negative sides of this ability to communicate, however, when used well, social media can create brand loyalty and recognition that goes deeper than simply knowing a logo or company name.
It’s said that a person who has a good experience with a company will tell three people, while someone who has a bad experience will tell 10. What if everyone and anyone could see someone’s experience with your company? That’s where the power of social media marketing lies.
SIXGUN can help you both tame and harness social media, ensuring that your business and brand are represented in the best possible light at all times. As a leading digital marketing agency in Melbourne, we’ll help you craft exceptional campaigns, and we’ll always be on hand to help you respond to customer queries or complaints in the most effective way possible.
Meet our
social media team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Alan Trinh
Performance Media Director
About
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
Experience
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
Fun Fact
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Dylan Charisis
Lead Performance Media Specialist
About
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
Experience
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
Fun Fact
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Janelle Wong
Junior Performance Media Specialist
About
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
Experience
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
Fun Fact
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.
Take your social further by getting in touch with our team today
Discover what SIXGUN can do for your social media presence by getting in touch with our Melbourne based team today. We will be happy to discuss your requirements and tailor a social media marketing solution that suits your business.Â
Call us on 1300 127 361 to speak with a member of our friendly team, or drop us a line in our contact form and we’ll get back to you as soon as we can.
Industry insights
and tips
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Optimise your Facebook presence
In the realm of social media marketing, Facebook remains a powerhouse. Our technical expertise extends to optimising and maintaining a well-designed Facebook page for your business.
We focus on strategic content creation, ensuring your page serves as an effective showcase to potential clients. Clear language, engaging visuals, and timely updates contribute to a dynamic Facebook presence. By harnessing the specific features and algorithms of Facebook, we enhance your brand’s visibility, fostering meaningful connections with your audience.
To discuss specifics, get in touch with us now.
Our team and values
Our social media marketing prowess is driven by a team passionate about your success. We aim to transcend the typical agency-client relationship, operating as an in-house department for your business.
Our commitment goes beyond monthly updates – we’re always here for you, ready to discuss strategies, concerns, or any aspect of your social media journey. This unique approach is rooted in our values, emphasising not just high-quality work but a genuine dedication to helping businesses thrive.
You might be wondering...
01. What types of businesses does SIXGUN typically handle social media marketing for?
At SIXGUN, we pride ourselves on our diverse portfolio of clients. We cater to a wide range of industries including but not limited to e-commerce, technology, finance, retail, healthcare, and hospitality. Our expertise lies not in specific industries, but in our ability to understand unique business goals, distinct audience behaviours, and nuanced market dynamics, which enable us to develop and implement effective social media marketing strategies for any business, regardless of its industry.
However, our versatility doesn't mean we use a one-size-fits-all approach. Each of our clients receives a bespoke strategy tailored to their specific needs and goals. We delve into understanding your brand, your target audience, and your competitors, in order to craft a unique social media voice for your business that resonates with your audience and sets you apart from your competitors.
Our results-driven approach has allowed us to successfully work with startups seeking to establish their brand presence, mid-sized companies aiming for growth, and global corporates looking for innovative ways to connect with their audiences. This breadth of experience across business sizes and sectors has provided us with a rich understanding of diverse markets, making us well-equipped to deliver a strong return on investment for your social media marketing endeavours.
Our commitment to innovation, proven marketing methodologies, and deep understanding of social media platforms make SIXGUN the ideal choice for any business looking to leverage the power of social media marketing. We look forward to discussing how we can create a bespoke social media strategy to help you meet your business goals.
SIXGUN is a social media agency in Melbourne, but conducts marketing campaigns both nationally and internationally for a range of organisations.
02. What social media platforms does SIXGUN specialise in?
As a premier social media marketing agency in Melbourne, we pride ourselves on specialising in a variety of social media platforms, as we believe that a diverse digital marketing strategy is essential to effectively engage your target audience. Some of the platforms we specialise in include:
- Facebook: With close to three billion monthly active users worldwide, we use Facebook to reach a broad audience and build a community for your brand. We leverage Facebook's sophisticated ad targeting, viral capabilities, and versatile content formats to deliver your message in an engaging manner.
- Instagram: Given its popularity amongst younger audiences and its focus on visual content, we employ Instagram to build your brand image and aesthetics, leverage influencer partnerships, and create interactive Stories and Reels that attract attention.
- LinkedIn: Our team leverages LinkedIn for B2B marketing, professional networking, and content marketing, especially when the aim is to establish industry credibility and generate leads.
- TikTok: Recognising the rising importance of this platform, we create and distribute engaging, user-generated style content on TikTok to connect with younger, trend-savvy audiences.
- YouTube: We help ensure your video content is tailored to your brand's messaging and objectives on YouTube, optimising for SEO and utilising its ad platforms to reach a wide audience.
Remember, our goal at SIXGUN is to tailor our strategies to your specific needs. While we specialise in all these platforms, we focus our efforts based on your target audience, industry, and specific social media marketing objectives. We analyse the data and continuously optimise our strategies to ensure that every social media campaign we execute on your behalf delivers tangible results.
03. How long does it take to see results from a social media marketing campaign?
The timeline for seeing results from a social media marketing campaign can vary significantly based on numerous factors including your business goals, the industry you're in, your target audience, the existing social media presence and engagement levels, among other things. However, it's crucial to remember that effective social media marketing is a strategic, long-term commitment. It's not typically about quick wins.
Social media marketing often yields exponential, not linear results—meaning the growth and success of your campaign can significantly amplify over time as content and engagement begin to compound.
What we excel at as a leading social media advertising agency in Melbourne is providing you with regular reports and analyses. This way, we can show you the progress in real metrics that matter to your business, such as reach, engagement, conversion rates, etc. We also adapt our strategies based on these results to ensure that we're constantly moving in the direction of your business goals.
The key is persistence, consistency, and adaptability. Social media is a platform where trends change frequently and consumer behaviour shifts rapidly. We stay on top of these changes, adjust our strategies accordingly, and work tirelessly to ensure that your business achieves its digital marketing objectives in the most effective and efficient way possible.
04. How do you measure success in a social media campaign?
Measuring the success of a social media campaign is multifaceted and depends on the specific goals we set before the campaign's launch. Let us break down the main components for you:
- Setting SMART goals: To measure success, we first need to define what success looks like for your specific campaign. This could be increasing brand awareness, driving traffic to your website, or converting followers into customers. Our goals are SMART—specific, measurable, achievable, relevant, and time-bound.
- Key performance indicators: Based on your goals, we define specific KPIs. For instance, if the goal is to increase brand awareness, we might look at metrics like the number of shares, likes, comments, and new followers. If the goal is lead generation, we'd monitor conversion rates, lead signups, and cost per lead (CPL).
- Custom reporting and analytics: We use a variety of analytic tools such as Google Analytics, Facebook Insights, and proprietary software to track these KPIs. We create custom dashboards to visualise data and monitor real-time progress.
- Performance benchmarking: We compare your campaign's performance against industry benchmarks and your previous campaigns to understand where we stand and how we can improve.
- Engagement: True success isn't only about numbers. It's also about quality of interaction. High engagement rates indicate that your audience is finding value in your content and developing a deeper connection with your brand.
- Sentiment analysis: Beyond quantitative data, we assess the qualitative aspects of your social media presence. By analysing the sentiment behind the comments and messages you receive, we gain insights into how your audience perceives your brand.
- Return on investment (ROI): Ultimately, we need to link our efforts back to your bottom line. This can be direct (measured through sales) or indirect (measured through saved costs like customer service inquiries reduced due to proactive social engagement).
- Iterative improvement: Success isn't a one-time measurement. We're committed to continuous improvement, so we use our findings to optimise ongoing and future campaigns. We're also agile enough to pivot during a campaign if the data suggests a different direction might yield better results.
In conclusion, we believe that successful social media marketing isn't a 'one-size-fits-all' strategy. It's a tailored approach, a dialogue between your brand and your customers, driven by data and refined through ongoing learning and improvement.
05. What happens if a social media campaign isn’t performing as expected?
Digital marketing, and particularly social media marketing, is a dynamic field that requires constant monitoring, analysis, and optimisation. If a campaign isn't performing as expected, it doesn't mean failure, but rather an opportunity for improvement and learning. Here's how we handle such situations at SIXGUN:
- Performance analysis: The first step is to conduct an in-depth analysis of the campaign performance metrics to understand what exactly isn't working. Social media platforms offer advanced analytics that can provide insights into user engagement, conversion rates, customer journey, demographics, and much more.
- Identifying the issue: Once we've done the analysis, we'll try to identify the root cause of the problem. This could be related to the creative elements, targeting, messaging, or even external factors like changes in market trends or platform algorithms.
- A/B testing: If we are unsure about the cause, we employ A/B testing, changing one variable at a time to better understand what influences campaign performance. This systematic approach allows us to tweak the campaign until we see improvements.
- Adaptation and optimisation: Based on our findings, we adjust and optimise the campaign. This could include refining the target audience, revamping ad creatives, adjusting ad copy, or modifying the campaign strategy.
- Continuous monitoring: After making these changes, our team continually monitors the campaign to assess its performance and make further adjustments if necessary. Digital marketing is an iterative process that requires ongoing optimisation.
- Transparency: We believe in full transparency with our clients. You'll receive regular reports on campaign performance, including the challenges we've encountered and the steps we're taking to address them.
- Learning and improvement: Every campaign, successful or not, provides valuable data and insights that we use to improve future campaigns. We believe in continuous learning and use our experiences to refine our strategies and approach.
Remember, not all campaigns will be a home run from the get-go, and that's okay. It's about learning, adjusting, and improving until we reach the desired results. Our goal is not only to help you succeed but also to learn and grow with you.
06. How do you stay up-to-date with the constantly changing algorithms of social media platforms?
The dynamic nature of social media algorithms significantly impacts marketing strategies. As these algorithms evolve, it's essential for marketers to adapt their methods to maintain effectiveness in reaching and engaging audiences. To navigate these changes, continuous research and learning are vital parts of the culture at SIXGUN. Here are some other strategies we use to keep on top of the latest in social media marketing. Â
Collaboration with industry experts
Networking with other professionals and industry leaders is another crucial aspect. By sharing insights and experiences, we gain a deeper understanding of the latest algorithm changes and how they impact social media marketing.
Testing and experimentation
The landscape of social media is one of constant change, making testing and experimentation key components of our approach. By experimenting with various content types and posting schedules, we can discern the preferences of current algorithms, adapting our strategies to maximise effectiveness.
Client feedback and engagement metrics
Feedback from clients, coupled with engagement metrics, provides valuable insights into the performance of our strategies. This data helps us understand the impact of algorithm changes and guides our adjustments to ensure continued success in our campaigns.
Training and development
To ensure our team remains at the forefront of social media marketing, regular training sessions and workshops are a staple. These sessions focus on the latest trends and changes in social media algorithms, equipping our team with the knowledge to excel.
07. How do you integrate social media marketing with SEO and other strategies?
Where appropriate, we’ll always integrate your social media marketing with SEO and other digital marketing strategies, as this is a proven tactic to enhance the overall effectiveness of our marketing efforts. Here are some examples of typical steps we may take.
- We harmonise your social media content with your SEO strategy. This means your social media posts should reflect the same themes, use similar keywords, and convey the same brand messaging as your website content. This alignment ensures consistency in your brand's online presence, making it easier for your audience to recognise and engage with your content across various platforms.
- We utilise social media platforms to drive traffic to your website. By sharing links to your blog posts, product pages, and other key website content on social media, you not only increase your website traffic but also indirectly improve your SEO rankings. This is because increased traffic, especially from high-engagement platforms like social media, is a positive signal to search engines about the relevance and quality of your website.
- We build backlinks by encouraging the sharing of your website content on social media. Each share can potentially lead to new backlinks if your content is republished or referenced on other websites. These natural, organic backlinks are highly valued by search engines and can significantly boost your SEO efforts.
- We leverage social signals. While likes, shares, and comments (collectively known as social signals) are not direct ranking factors for search engines, they contribute to increased online visibility and website traffic. High engagement on social media posts can lead to wider content distribution, indirectly benefiting your SEO.
- We implement cross-channel promotion, integrating your social media marketing efforts with other channels such as email marketing, pay-per-click (PPC) advertising, and even offline marketing campaigns. A cohesive cross-channel strategy ensures that your message reaches a broader audience and provides multiple touchpoints for customer engagement.
- We keep an eye on your analytics to track and measure the performance of your social media and SEO strategies. Using tools like Google Analytics, we analyse metrics such as website traffic from social media, conversion rates, bounce rates, and the performance of specific keywords to chase valuable insights. These insights can help in refining our strategies, ensuring that your marketing efforts are data-driven and optimised for the best possible results.
By effectively integrating your social media marketing with SEO and other digital strategies, we create a synergistic effect that enhances your overall digital marketing performance. This integrated approach not only ensures consistency in messaging across different channels but also leverages the strengths of each channel to maximise your marketing impact.
