Targeted SEO for Physiotherapists
Physiotherapy is a competitive field, and patients searching online won’t scroll endlessly—they’ll choose a clinic that appears reputable and easily accessible. If your website isn’t ranking well, you’re losing patients to competing clinics. A strong SEO strategy ensures that when people search for physiotherapy services, your clinic appears where it matters most—at the top of search results.
SEO for physiotherapists isn’t just about increasing website traffic; it’s about connecting with the right patients at the right time. Whether you specialise in sports injury recovery, chronic pain management, or post-surgical rehabilitation, your website needs to reach people actively looking for your expertise. SIXGUN focuses on local SEO, website optimisation, and conversion strategies to help your clinic attract more patients and grow sustainably.
A strategic approach to physiotherapy SEO
Building a strong online presence ensures your clinic is highly visible when potential patients search for physiotherapy services. As a leading physiotherapy SEO agency, SIXGUN takes a targeted approach to improving your search rankings, increasing website traffic, and driving more patient enquiries.
We begin by optimising your Google Business Profile, refining service pages with high-intent keywords, and enhancing your website’s speed and user experience—all critical factors in physiotherapy search engine optimisation. Since most physiotherapists serve a local patient base, our physio SEO strategy prioritises local search rankings. By targeting location-based search terms, strengthening online citations, and structuring your website for regional searches, we help your clinic stand out in your area. Appearing in Google’s Local Pack and at the top of organic search results increases enquiries and builds patient trust.
Beyond local physiotherapy SEO, we refine your website’s structure, mobile usability, and technical performance to ensure a seamless user experience. A slow-loading or poorly structured website can frustrate visitors, leading them to choose another clinic. We streamline site navigation, improve load speeds, and ensure a mobile-friendly design so potential patients can easily find the information they need.
Your service pages also play a crucial role in physio SEO success. While word-of-mouth referrals are valuable, having clear, detailed pages about your physiotherapy specialties significantly improves search rankings and credibility. SIXGUN optimises these pages with compelling content, structured data, and strong calls to action, making it easy for patients to book an appointment.
Meet our
Physio SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping physiotherapists rank higher and grow their patient base
Physio SEO isn’t just about increasing visibility—it’s about turning searches into actual patient appointments. When someone looks up “physiotherapist near me” or “sports injury physio,” they’re actively seeking treatment. If your website isn’t optimised for these high-intent searches, they’re booking with a competitor instead.
Many physiotherapy websites struggle with slow load times, outdated layouts, and poorly optimised service pages—all of which can negatively impact search rankings and conversion rates.
As a trusted physiotherapy SEO agency, SIXGUN fine-tunes every aspect of your website to ensure it’s structured correctly, loads quickly, and provides the right information to encourage bookings.
Industry insights
and tips
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Optimising your physiotherapy SEO strategy
Most physiotherapy appointments are booked through local search, making physiotherapy search engine optimisation essential for growing your clinic. At SIXGUN, we develop tailored SEO strategies that increase your practice’s visibility, credibility, and conversion potential—helping you stand out in a competitive healthcare landscape.
One of the most effective ways to drive patient enquiries is through well-optimised service pages. Whether you specialise in sports physiotherapy, rehabilitation, chronic pain management, or post-surgical recovery, clear and detailed service pages help both search engines and potential patients understand your expertise. As a leading physio SEO agency, we create high-performing content that enhances your rankings while making it easier for patients to find and book the right treatment.
Website speed and mobile usability are also critical; a slow or outdated site can frustrate users and drive them to another clinic. Our physiotherapy SEO strategies include optimising page speed, mobile responsiveness, and site navigation, ensuring your website delivers a seamless experience across all devices.
But attracting visitors isn’t enough—your website must also convert them into patients. That’s why we focus on conversion-driven SEO, refining appointment booking processes, improving contact forms, and strategically placing calls to action throughout your site. By making it as easy as possible for visitors to book an appointment, we help turn website traffic into long-term patient relationships.
Let’s create a physiotherapy SEO strategy that strengthens your practice
Ranking higher in search results is just the beginning. SIXGUN helps physiotherapists attract more patients and grow their clinics by ensuring that website visitors don’t just browse—they book.
Call us on 1300 127 361 or book a discovery call to get started.
Online reputation & physio SEO
Online reputation also plays a key role in physiotherapy search engine optimisation. Reviews and patient testimonials build trust and signal credibility to both Google and potential clients. We help you manage and enhance your online presence by improving your Google Business Profile, encouraging patient reviews, and optimising your listings for better local search performance. A strong reputation not only boosts physio SEO rankings but also increases conversion rates, helping you attract more patients consistently.
