Why SEO matters for chiropractors
With more people turning to Google to find healthcare providers, having a strong online presence is essential for chiropractors. Whether patients are searching for relief from back pain, sports injuries or general wellness care, they’re likely to choose a clinic that appears at the top of search results. If your website isn’t ranking well, you’re missing out on valuable patient enquiries.
A well-executed SEO strategy ensures your practice is seen by the right people at the right time. SIXGUN partners with chiropractors to improve search rankings, increase appointment bookings, and drive long-term business growth. From optimising service pages and improving local search visibility to enhancing website performance, we make sure your online presence supports your business goals.
A results-driven approach to SEO for chiropractors
Simply having a website isn’t enough—your practice needs to rank well in search results, attract local patients, and establish credibility in the healthcare space. SIXGUN’s chiropractor SEO strategies focus on increasing visibility while ensuring that potential patients can easily find and connect with your clinic.
Since chiropractic care is a location-based service, chiropractor search engine optimisation must prioritise local rankings. We optimise your Google Business Profile, refine service pages, and implement geo-targeted keywords so your practice appears when patients search for chiropractic care in their area. Whether they’re looking for “chiropractor near me” or “sports injury chiropractor in [your city],” we ensure your business is front and centre.
A slow website or confusing navigation can deter visitors before they even book an appointment. That’s why our team optimises site speed, mobile usability, and user experience—making it easy for potential patients to find the information they need and schedule a consultation.
Content is another key factor in SEO success. Patients want to feel confident in their choice of chiropractor, and well-crafted service pages and blog content can build that trust. We create informative articles that address common concerns like posture correction, spinal health and injury recovery, positioning your practice as an authority in the field.
To learn how SIXGUN can grow your practice, call us on 1300 127 361 or send us a message to book a discovery call.
Meet our
Chiropractor SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping chiropractors attract more patients with SEO
For chiropractors, online visibility directly impacts patient enquiries and appointment bookings. A strategic chiropractor SEO campaign ensures that when potential patients search for chiropractic care, your practice appears as a trusted provider.
One of the biggest challenges chiropractors face is ranking for high-intent searches like “best chiropractor for back pain” or “sports chiropractor near me.”
These searches indicate that someone is actively looking for treatment, meaning that the practices at the top of the results are getting the first bookings. As a leading SEO agency for chiropractors, SIXGUN focuses on improving local search rankings, optimising service-specific content, and strengthening your clinic’s online reputation—so your practice stands out where it matters most.
Industry insights
and tips
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Cutting edge SEO for Chiropractors
Patients searching for a chiropractor don’t have time to sift through endless options—they want a reliable provider nearby who can help them feel better fast. If your practice isn’t ranking well, those potential patients are choosing competitors instead. A key focus of our chiropractor SEO strategy is improving local visibility. Most chiropractic appointments come from people searching for services in their area, making chiropractor search engine optimisation crucial for ranking in location-based results. We fine-tune your Google Business Profile, enhance local landing pages, and help manage patient reviews—boosting your chances of appearing in Google’s Local Pack, where many patients make their decisions.
Beyond local search, website structure plays a major role in conversions. If your site is slow, outdated, or difficult to navigate, potential patients may leave before booking an appointment. We optimise website speed, mobile usability, and call-to-action placement, ensuring visitors can quickly find what they need and schedule a consultation.
Effective chiropractor SEO isn’t just about rankings—it’s about turning online searches into actual patient appointments. By refining contact forms, strengthening service pages, and enhancing site usability, we help convert website traffic into real leads. Whether your practice specialises in spinal adjustments, posture correction, or sports injury recovery, we make sure the right patients find your business when they need it most.
Let’s build a powerful SEO strategy for your chiropractic clinic
Climbing the search rankings is just the beginning. SIXGUN’s SEO campaigns help chiropractic clinics generate real patient leads by ensuring potential clients not only find your website—but also take action.
Call us on 1300 127 361 or fill out our contact form to get started.
You might be wondering...
01. How long does SEO take to deliver results for chiropractors?
SEO is a long-term investment, and while some improvements can be seen quickly, most chiropractic clinics start noticing an increase in patient enquiries within three to six months. The timeline depends on factors such as competition, website history, and the strength of your existing chiropractor SEO strategy.
02. Why is local SEO important for chiropractors?
Most patients searching for a chiropractor want a clinic that’s close to home or work. A strong chiropractor search engine optimisation strategy ensures your practice appears in local searches, helping you rank for terms like “chiropractor near me” and “[your city] chiropractic clinic.” By optimising your Google Business Profile and strengthening local content, we help drive more patient bookings.
03. What type of content helps a chiropractic clinic rank higher?
Content plays a crucial role in SEO success for chiropractors. Informative service pages that clearly outline treatments, blog posts answering common patient concerns, and FAQs addressing chiropractic care all contribute to better rankings. As a trusted chiropractor SEO agency, SIXGUN ensures your website has high-quality, relevant content that builds trust and encourages appointments.
04. How can I make my chiropractic website more user-friendly?
A well-optimised website should load quickly, display properly on mobile devices, and make it easy for visitors to book an appointment. We improve site speed, enhance navigation, and refine call-to-action placement—so potential patients don’t just visit your site, they take action.
05. Where is SIXGUN based?
SIXGUN operates from Richmond, Melbourne, but we partner with chiropractic clinics across Australia. Whether you run a small local practice or a multi-location clinic, we can help you rank higher, attract new patients, and grow your business online.
