Stronger rankings, more patients
If your dental practice isn’t appearing at the top of search results, potential patients may choose a competitor instead. While word-of-mouth referrals still matter, dental search engine optimisation is now one of the most effective ways to attract new patients. If your website isn’t optimised for local searches, you could be losing appointments to competitors every day.Â
Dental clinic search engine optimisation requires a combination of local SEO, website performance enhancements, and authoritative content to ensure your practice stands out. At SIXGUN, we specialise in SEO strategies that improve dentists’ Google Business Profile, increase visibility in local directories, and enhance your website’s user experience. Our goal is to make it easier for prospective patients to find your practice and schedule an appointment.
From refining your website’s mobile usability and page speed to ensuring your contact information is consistent across the web, our SEO approach to dental clinics is designed to help you grow. Let’s make sure your practice stands out in local search results and becomes the top choice for patients in your area.
Custom SEO strategies for dental clinics
Dental search engine optimisation isn’t about aggressive marketing—it’s about ensuring your practice is visible, trustworthy, and easy to find when patients need your services. Our approach to SEO for dental clinics focuses on attracting high-intent traffic, ensuring that visitors to your website are more likely to become long-term patients. To strengthen your local search presence, we optimise your Google Business Profile, refine service pages with location-specific keywords, and secure listings in trusted online directories. These efforts help your practice rank higher in searches when potential patients look for dentists in their area.
A well-planned content strategy is also essential for engagement. We create educational blog posts, FAQs, and service pages that answer common patient questions while improving your rankings. High-quality content not only builds credibility but also increases the likelihood of your website appearing in search results when people search for treatments like teeth whitening, dental implants, or emergency dental care.
Beyond content, your website’s technical performance plays a major role in both search rankings and patient experience. A slow-loading or difficult-to-navigate website can drive potential patients away. We optimise page speed, mobile usability, and overall site structure, ensuring that visitors can quickly find the information they need and book an appointment.
A well-optimised website also needs to convert visitors into patients. By improving appointment scheduling, refining call-to-action buttons, and enhancing contact forms, we ensure your site removes barriers to booking. These strategies create a seamless online experience that not only attracts new patients but also encourages them to take action.
If you’re ready to improve your search rankings and attract more patients, contact SIXGUN—Australia’s leading dentist SEO agency—on 1300 127 361 or send us a message today.
Meet our
Dentist SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping dental practices thrive online with meticulous SEO delivery
Your website is one of the most important touchpoints for potential patients searching for a trusted dentist. If your site isn’t engaging, informative, and optimised for dental search engine optimisation, you could be losing valuable patient enquiries.
Many dental websites suffer from outdated content, slow loading speeds, and poor navigation, which can negatively impact both search rankings and user experience.
As a leading SEO agency for dental clinics, SIXGUN ensures your website is well-structured, easy to navigate, and fully optimised so that search engines understand your services and patients can find the information they need effortlessly.
Industry insights
and tips
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SEO firepower for your dental practice
A well-optimised website does more than just attract visitors—it helps convert them into long-term patients. As a premier SEO company for dental clinics, our team focuses on improving every aspect of your digital presence, ensuring your practice is highly visible in search results and easy for patients to engage with.
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Improving local search rankings
Most patients look for a dentist near them, which is why local SEO is critical for dental clinics. We optimise your Google Business Profile, refine location-based content, and improve your presence in trusted directories to ensure your practice ranks higher in local searches.
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Building trust with high-quality content
Dental patients want to feel confident in their choice of provider. SIXGUN develops informative blog articles, FAQs, and service pages that answer common patient concerns, educate visitors, and reinforce your credibility—helping you rank higher while establishing trust.
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Optimising appointment scheduling and lead generation
Attracting visitors to your website is only the first step. Our dental search engine optimisation strategy ensures your website is designed to convert, with clear call-to-actions, seamless booking functionality, and a user-friendly mobile experience that encourages visitors to schedule an appointment with ease.
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Enhancing technical SEO and site performance
A slow or difficult-to-navigate website can drive potential patients away. Our dental clinic SEO services include optimising page speed, improving mobile usability, and refining technical SEO elements, ensuring your website loads quickly and performs well on all devices.
Our SEO skills, and your dental practice
SEO isn’t just about rankings—it’s about ensuring your practice connects with the right audience at the right time. SIXGUN can help you attract, engage, and convert visitors, ensuring long-term growth for your practice.Â
Call us on 1300 127 361 or send us a message today to book a discovery call.
You might be wondering...
01. How long does SEO take to bring in new dental patients?
SEO is a long-term investment, and while some improvements can be seen within a few weeks, generally most dental clinics notice a significant increase in search rankings, website traffic, and appointment enquiries within three to six months. The timeline depends on factors like competition, website structure, and local search demand.
02. Why is local SEO important for dentists?
Most patients search for dentists near them, which is why local SEO is crucial for dental practices. Dental clinic search engine optimisation focuses on optimising your Google Business Profile, building local citations, and targeting geo-specific keywords, ensuring your practice appears in Google’s Map Pack and local search results. This helps attract more patients in your area.
03. What type of content helps dental websites rank higher?
Dental search engine optimisation is about more than just keywords—it’s about providing valuable, informative content that answers patient questions and builds trust. Blogs on topics like teeth whitening options, dental implant procedures, and oral hygiene tips not only position you as an authority but also improve search rankings. Well-structured service pages with clear, concise information also play a key role in boosting dental SEO performance.
04. How can I make my dental website more engaging?
A well-optimised website isn’t just about ranking higher—it also needs to keep visitors engaged and encourage them to book an appointment. As a leading SEO agency for dental clinics, SIXGUN enhances site speed, mobile responsiveness, appointment scheduling functionality, and user-friendly navigation, ensuring that potential patients can quickly find the information they need and take action.
05. Where is SIXGUN based?
We’re based in Richmond, Melbourne, but work with dental clinics across Australia, helping them improve their online visibility, attract more patient enquiries, and grow their practice. No matter where your dental clinic is located, our dentist SEO agency can create a strategy that helps you stand out in search results.
