Leading SEO agency for plumbers
As you’re probably aware, the plumbing industry is highly competitive. Without a strong online presence, your business can struggle to stand out. Homeowners and businesses searching for emergency repairs or scheduled maintenance are looking for fast, reliable service. If your website isn’t ranking well, those potential customers are calling someone else.
A well-structured SEO strategy ensures that your business is seen by the right people at the right time. SIXGUN works with plumbers to improve search rankings, increase online inquiries, and generate consistent leads. From optimising service pages and Google Business Profiles to refining site speed and local search visibility, we ensure your website is built to drive real business growth.
A smarter approach to SEO for plumbers
A successful plumbing SEO strategy needs to do more than just get your website on Google—it has to attract local customers, convert visitors into leads, and position your business as a trusted service provider.
Since plumbing is a location-based industry, strong local SEO is critical. We optimise your Google Business Profile, ensuring your contact details, services, and customer reviews are structured in a way that boosts local rankings. By refining your service area pages and targeting geo-specific keywords, we help your business appear in searches when people in your region are looking for a plumber.
Having a well-optimised website can also make all the difference. A slow or outdated site can drive potential customers away before they even call. We improve website speed, mobile usability, and navigation, making it easy for visitors to find what they need and contact you.
Content also plays a significant role in SEO success. Plumbing services often require quick decision-making, and customers want reassurance that they’re choosing the right provider. We create informative service pages and blog content that answer common plumbing questions, explain your expertise, and build trust with potential clients. With better rankings and stronger messaging, your business stays ahead of the competition.
To discuss your requirements, give us a call now on 1300 127 361 or send us a message to book a discovery call.
Meet our
Plumber SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping plumbing businesses get more leads with SEO
For a plumbing business, visibility in search results directly impacts the number of calls, inquiries, and job bookings. A strong SEO strategy ensures that when someone searches for plumbing services, your business appears as a trusted option.
A major challenge for plumbing businesses is ranking well for high-intent searches like “emergency plumber near me” or “hot water system repair.” These searches happen when potential customers need immediate help, meaning that businesses ranking at the top get the first calls.
By improving your local SEO, refining service-specific content, and building a stronger online reputation, we position your business where it needs to be—right in front of customers ready to book a job.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
Patching up leaky strategies
Plumbing customers don’t have time to research for hours—they want fast solutions from reliable providers. Our SEO strategies ensure that your business appears first when they search.
One of the key areas we focus on is improving local visibility. Most plumbing jobs are booked by people searching for services in their area, which means ranking well in local search results is essential. By refining location pages, strengthening your Google Business Profile, and managing customer reviews, we increase your chances of appearing in Google’s Local Pack, where many customers make their decisions.
Website structure and speed also impact how well a plumbing business performs online. A slow-loading or difficult-to-navigate site can cause potential customers to leave before they even call. We fine-tune your website’s performance, ensuring that it loads quickly, displays well on mobile devices, and provides a clear path for visitors to request a service.
SEO isn’t just about rankings—it’s about converting visitors into real leads. By improving contact forms, adding clear calls to action, and optimising service pages, we help turn online searches into booked jobs. Whether it’s emergency repairs, gas fitting, or routine plumbing maintenance, our approach makes sure the right customers find your business when they need it most.
Let’s build a strong SEO strategy for your plumbing business
Ranking higher in search results is just the beginning. SIXGUN helps plumbing businesses generate real leads by ensuring that potential customers not only find your website but also take action.
Call us on 1300 127 361 or fill out our contact form now to get started.
You might be wondering...
01. How long does SEO take to bring in more plumbing leads?
SEO is a long-term strategy, and while some improvements can happen quickly, most plumbing businesses start seeing noticeable increases in calls and inquiries within three to six months. The results depend on factors like competition, service area, and website history.
02. Why is local SEO important for plumbers?
Most customers searching for a plumber need a solution quickly, and they often choose businesses that appear in their local area. A strong local SEO strategy ensures your business shows up for searches like “plumber near me” or “blocked drain repair in [your city].”
03. What kind of content helps a plumbing business rank higher?
Creating service pages that clearly explain your offerings, writing blog posts that address common plumbing problems, and maintaining a well-optimised Google Business Profile all contribute to higher rankings. We ensure your website has strong, relevant content that connects with potential customers.
04. How do I make my plumbing website more user-friendly?
A well-optimised plumbing website should load quickly, display well on mobile devices, and make it easy for visitors to book a service. We improve your site speed, navigation, and call-to-action placement so potential customers don’t just visit your website—they contact you.
05. Where is SIXGUN located?
We operate from Richmond, Melbourne, but work with plumbing businesses across Australia, helping them rank higher, attract more customers, and grow their business with SEO.
