A LinkedIn marketing agency
that will help you reach an
engaged, professional audience

A comprehensive LinkedIn marketing strategy can be multi-faceted, and is designed to meet your unique business objectives. Here's an outline of what it typically involves:

• Goal-setting: First and foremost, we define objectives. These could be brand awareness, lead generation, thought leadership, etc. The objectives form the foundation of our strategy and guide our tactical approach.
• Target audience analysis: Next, we identify and understand your target audience on LinkedIn. We'll look at their job titles, industries, company sizes, and other key demographic information. We also analyse their content preferences and engagement behaviours.
• Competitor analysis: We analyse your competitors' activities on LinkedIn, from their content strategy to engagement, to understand their strengths and weaknesses and identify potential opportunities for your brand.
• Personal branding and company page optimisation: It’s essential to have a robust company profile and personal profiles for key team members. We ensure they are fully optimised with SEO-friendly descriptions, compelling images, and complete information.
• Content strategy: We develop a robust content strategy that involves creating and curating high-quality, relevant content. This can range from blog posts and articles to infographics, videos, and more. We also ensure that the content aligns with LinkedIn's best practices and is tailored to drive engagement from your target audience.
• LinkedIn advertising: We utilise LinkedIn's powerful advertising tools to reach a broader audience. This can involve sponsored content, message ads, dynamic ads, or text ads, depending on your goals and budget.
• Engagement strategy: Beyond posting content, we actively engage with your audience. This could mean responding to comments, participating in relevant group discussions, or even hosting live events or webinars.
• Lead generation: We leverage LinkedIn's unique features such as Lead Gen Forms and LinkedIn Sales Navigator for highly targeted lead generation efforts.
• Measurement & reporting: Finally, we closely track key metrics such as reach, engagement, conversions, and ROI to measure the effectiveness of our strategy. This information is used to continuously refine and improve our approach.

Remember, a comprehensive LinkedIn marketing strategy is about more than just being active on the platform. It’s about leveraging LinkedIn’s unique features and capabilities to build relationships, establish thought leadership, and ultimately drive your business objectives. Our dedicated team is experienced in navigating this platform and will work to ensure your LinkedIn presence is not just optimised, but continually adapting to LinkedIn's evolving landscape.

The timeline for seeing tangible results from LinkedIn marketing efforts depends on a variety of factors such as your current LinkedIn presence, your target audience, the type of campaign you're running, and your specific goals.

At SIXGUN, our focus is on achieving long-term, sustainable results for your business. In the first few months, we'll also be testing different ads, analysing the results, and continuously refining your strategy based on the data we collect, ensuring we deliver the best possible ROI.

However, we believe in transparency and results, so you will be provided with regular performance reports, where we outline the metrics most relevant to your campaign goals, whether it's lead generation, brand awareness, or website traffic. If you'd like to Learn More about how we can tailor a LinkedIn marketing strategy to your specific needs and objectives, we'd be more than happy to set up a consultation.

There are several key reasons why LinkedIn is a unique and incredibly effective platform for marketing, and these qualities align perfectly with our specialised approach.

• Professionalism: LinkedIn is a platform primarily for professionals, businesses, and job seekers. The level of conversation and engagement here is more refined, focused, and industry-centric compared to other social media platforms. This professional environment facilitates more direct business and B2B conversations, making it the perfect place for a focused marketing strategy.
• Audience quality: The demographic on LinkedIn comprises educated professionals and decision-makers in a wide array of industries. According to LinkedIn's own data, four out of five LinkedIn members drive business decisions, and LinkedIn's audience has 2x the buying power of the average web audience. Thus, marketing on LinkedIn potentially reaches more influential and high-value prospects.
• Advanced targeting options: LinkedIn's ad platform provides us with advanced targeting options, going far beyond basic demographics. We can target audiences based on job title, function, industry, and more. This allows us to create highly tailored campaigns to reach your exact target market.
• Content diversity: On LinkedIn, you have a mix of professional content types—from long-form articles, shared blog posts, whitepapers, case studies, to webinars. This content diversity allows us to leverage different types of content in our marketing strategies, making our approach more dynamic and engaging.
• High organic reach: While other platforms have decreased the organic reach of posts over time, LinkedIn still maintains a high level of organic reach. This makes it an effective platform for content marketing and thought leadership, allowing us to potentially reach a broad audience even without paid advertising.
• Strong analytics: LinkedIn provides robust analytics that provide us with detailed insights about who's viewing and engaging with your content. This data is invaluable for refining our strategy and ensuring that we're reaching the right people with the right messages.

Overall, SIXGUN’s specialisation in LinkedIn marketing allows us to leverage these unique aspects of the platform to effectively reach and engage with your target audience, drive high-quality leads, and ultimately, grow your business. We look forward to the opportunity to create a customised LinkedIn marketing strategy that meets your specific business goals.

Yes, we indeed offer LinkedIn retargeting as a core component of our Melbourne agency’s LinkedIn marketing solutions. Let us explain what it is and how it could be beneficial for your business.

LinkedIn retargeting is a form of online advertising that allows you to serve personalised ads to LinkedIn users who have already engaged with your brand in some capacity. This could be someone who has visited your website, interacted with your content on LinkedIn, or has shown an interest in your brand or products in some other way. Essentially, retargeting is about re-engaging these individuals with tailored advertising, enhancing the probability of conversion.

Retargeting is particularly effective because it focuses on people who have already demonstrated an interest in what you offer. By reminding them of their past engagement and presenting them with customised content based on their browsing behaviour or interests, we're able to make the most of the initial touchpoint, ultimately driving a higher return on ad spend (ROAS).

As your LinkedIn advertising partner, our agency’s process involves setting up a LinkedIn Insight Tag on your website, which is a lightweight piece of JavaScript code that allows us to track conversions and retarget website visitors. We would then segment these audiences based on the actions they've taken on your site. For example, we might have separate retargeting campaigns for people who viewed your pricing page but didn't purchase, versus those who read your blog content.

From there, our team would create compelling LinkedIn ads designed to appeal specifically to these segments. Our team is experienced in crafting engaging LinkedIn content that resonates with professional audiences. Through our reporting, we would continually optimise these campaigns, testing different messaging, imagery, and calls-to-action to identify what drives the highest engagement and conversion.

LinkedIn retargeting is a powerful tool that, when implemented correctly, can drive significant ROI by re-engaging high-interest leads. At SIXGUN, we have both the experience and the expertise to effectively utilise this tool to help achieve your business objectives.

LinkedIn Sponsored Content is a form of native advertising that appears directly in the LinkedIn feeds of the professionals you want to reach. These ads seamlessly blend with the rest of the content in the feed, giving your promotions a less intrusive feel. Sponsored Content can take the form of single image ads, video ads, and carousel ads, giving you a range of options to suit your marketing objectives.

The benefits of Sponsored Content are numerous:

• Targeting capabilities: LinkedIn's granular targeting allows you to reach the decision-makers and influencers in your industry, from CEOs and other top executives to senior engineers and purchasing agents. You can target by job title, function, industry, company size, and more.
• Brand awareness: Because Sponsored Content is displayed directly in the feed, it's an excellent tool for increasing brand visibility among key stakeholders in your target markets.
• Lead generation: LinkedIn's user base is full of professionals and business decision-makers. Sponsored Content with a clear, compelling call to action can drive these individuals to your website or landing page, helping to generate high-quality leads.

LinkedIn Sponsored InMail is another potent tool in your arsenal. It allows you to send personalised messages to the LinkedIn inboxes of your target audience. These are not typical emails; they feel personal and direct, encouraging recipients to engage with your message.

InMail also offers distinct benefits:

• Personalised outreach: InMails can be personalised based on a recipient's profile data, making them highly relevant and likely to capture attention.
• Direct contact: InMails are delivered directly to the user's LinkedIn inbox, ensuring visibility. They're only delivered when users are active on LinkedIn, further increasing the chances of engagement.
• Higher conversion rates: Sponsored InMails typically see higher open and click-through rates than traditional emails. This means more potential customers are reading your messages and taking the desired action.

By leveraging both Sponsored Content and Sponsored InMails, you can extend your reach, boost brand awareness, generate high-quality leads, and foster personalised relationships with potential customers. Our team at Melbourne’s leading LinkedIn marketing agency has the expertise and experience to craft effective strategies around these tools to help your business succeed.

At SIXGUN, we consider ourselves to be innovative navigators of the ever-evolving digital landscape, with LinkedIn being a prime platform. Our approach to managing LinkedIn algorithm changes is rooted in a deep, ongoing commitment to learning, analysis, and agile adaptation. Here's how we handle it:

• Proactive learning: We stay abreast of the latest updates and trends by following official LinkedIn announcements and credible SEO & Digital Marketing sources. We're active participants in relevant communities where professionals share observations, allowing us to have a grasp of potential shifts before they are even officially confirmed.
• Testing and verification: Once we identify a possible algorithm change, our team conducts systematic testing across various profiles and content types. This helps us understand the specifics of the change, and its potential impacts.
• Data-driven adaptation: We're staunch believers in data. The insights we glean from our analytics allow us to refine our strategies to align with the changes. If a new content format is favoured or if engagement patterns shift, we adjust our content strategy accordingly.
• Ongoing optimisation: We continuously optimise our clients' LinkedIn profiles, posts, and engagement strategies. This involves A/B testing and iterative improvements to ensure optimal visibility and engagement.
• Education and communication: We ensure our clients are never in the dark about the changes impacting their LinkedIn presence. We keep you informed about significant changes and the steps we're taking to adapt.
• Resilient strategies: While we do adapt to algorithm changes, our strategies are built to be resilient. We focus on providing valuable, engaging content to your target audience, and this approach ensures that despite any algorithm changes, your content remains relevant and impactful.

Remember, every algorithm change is an opportunity for businesses that are quick to adapt. At SIXGUN, we view these changes as a chance to reassess, refine, and ultimately strengthen our strategies, ensuring your LinkedIn presence remains robust and effective.