Content Writing Done Well
Good web copy is like a digital handshake between your business and your customers. It’s how you introduce yourself, share what makes you special, and convince visitors to stick around. Plus, it’s not just about sounding good — it’s about showing up where it matters most, like in search results. When your copy includes the right keywords and phrases, it helps boost your website’s visibility and attract more potential customers.Â
But it’s not just about getting noticed; it’s about keeping people interested. Compelling copy grabs attention, keeps visitors engaged, and encourages them to take action, whether it’s making a purchase, signing up for a newsletter, or getting in touch. Ultimately, great website copy builds trust and credibility, showing your audience that you’re a reliable source worth paying attention to.Â
SEO copywriting services in Melbourne
SEO content writing is an important part of the overall path to online visibility. At SIXGUN, our Melbourne-based team not only values great content but understands its pivotal role in SEO. We offer specialised SEO copywriting services to Melbourne businesses, ensuring that your online presence aligns with search engine algorithms. Our writers seamlessly integrate keywords and strategic content, enhancing your website’s ranking and driving targeted organic traffic. From crafting compelling product descriptions to optimising landing pages, our SEO copywriting services are tailored to engage, inform, and convert your audience as effectively as possible.
Learning centres, blog writing and content marketing
A valuable source of industry knowledge, resource hubs can help establish you as the go-to destination for industry insights, building trust and recognition in your sector.  Â
Our expertise extends to creating rich and informative thought leadership style articles for your business, filled with valuable content meticulously crafted to address the queries and concerns of your audience. This not only positions your brand as an industry authority but also drives organic traffic to your site.
Meet our
Content team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Let’s talk about your copywriting project
As part of our dedication to seamless integration with client goals, our team dedicates itself to your success, maintaining the same high standards for your projects as we do for our own.
Get in touch on 1300 127 361 or share your thoughts via our contact form — let’s start a conversation.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
Need copy editing and proofreading in Melbourne?
For businesses seeking to ensure that their content is not only engaging but also error-free, we offer high-quality editing and proofreading services. Our meticulous attention to detail guarantees that your content is polished, professional, and free from grammatical errors or typos.
We take pride in ensuring that your messaging is clear, concise, and flawless, leaving a lasting impression on your audience.
Got a question? Speak with our team now.Â
We care and deliver more
Aiming to go beyond typical agency-client dynamics, we prioritise transparency and open communication, ensuring your budget is well-spent. Our ethos revolves around prompt, responsive communication to support your business whenever you need us.
Our goal is not just to deliver services, but to genuinely invest in achieving the best results for your business. Transparency and honesty sits at the heart of everything we do.
You might be wondering...
01. What’s your position on AI writing tools? Do you use them?
We use a range of AI tools for generating ideas, brainstorming, and other content creation tasks. Our current position is that mindful and careful use of these tools is a net positive. Although generative AI is a fast-developing field with many potential pitfalls, we see major promise in the cooperative-style approach—where AI provides an early structural layer that is then fleshed out and developed further by an expert writer. Leaning on generative AI too heavily in the writing process can lead to plenty of negative outcomes, including factual inaccuracies, mismatches in tone, accidental duplication of content (for example, from elsewhere on a website), and more.
We think that generative AI tools in their current state are best viewed as a powerful tool to increase the productivity and creativity of human writers.
Output from generative AI still depends on the ability of human writers to assess the quality of the content and make changes and adjustments as necessary. This means that it’s generally unwise to skimp on content by using free AI tools without having it reviewed by a professional writer. You wouldn’t trust generative AI to generate code for your new website if you were unable to review it yourself. So why trust it to generate content?Â
02. What is ‘microcopy’? Why is it important?
Microcopy is the small snippets of text found throughout a website or digital product that serve specific functions, such as guiding users, providing instructions, or offering reassurance. These tiny snippets of text can include things like button labels, error messages, tooltips, form field placeholders, and confirmation messages.
While each piece of microcopy may be short, its impact on user experience and interaction can be significant, especially for ecommerce and related fields. Here are some reasons microcopy is important:
- Clarity. Microcopy helps users navigate smoothly through websites and apps. When it's clear and to the point, there's less chance of users feeling lost or frustrated.
- Reassurance. Well-crafted microcopy can reassure users that they are on the right track or that their actions have been successfully completed.
- Brand personality. Microcopy offers an opportunity to inject personality and tone into the user experience, adding a human element to processes like checkout or registration.
- Conversion. Strategic microcopy can help influence user behaviour and drive conversions by encouraging users to take specific actions, such as signing up for a newsletter, completing a purchase, or sharing content.
03. Do you offer content strategy development in addition to writing services?
We can provide content strategy development as part of a standalone writing project, or as part of our SEO services. When putting together a content strategy, we’ll thoroughly research into your industry landscape, competitor content strategies, and audience preferences to formulate a tailored content strategy that lines up with your objectives.Â
This strategy might encompass content themes, formats, channels, and publishing schedules, and feature goals like optimisation of engagement and conversion rates. Whether you need guidance on content ideation, editorial calendars, or something else, we’ll work with you to develop a strategic content roadmap that can drive tangible results.Â
04. Can you assist with content audits and updates for existing website content? What about content gap analysis?
We have plenty of experience with content audits and updates as part of our SEO work, and depending on the nature of the project, much of this will be transferable. After project scoping, we begin with a comprehensive evaluation of your website's content inventory, structure, and quality. Along with your needs and requirements, we analyse factors such as content relevance, accuracy, consistency, and SEO effectiveness to identify areas for improvement. Based on the audit findings, we develop a prioritised action plan to address content gaps, outdated information, and opportunities for enhancement. Our team collaborates with you to implement content updates, revisions, and additions that align with your business goals and audience needs.
For gap analysis, we analyse content performance indicators such as traffic, engagement, and conversion rates to pinpoint gaps and opportunities for content enhancement. Through keyword research and audience insights, we identify topics and themes that resonate with your target audience but are currently underrepresented in your content offerings. We then work with you to develop a rundown of actionable recommendations for filling content gaps, refining existing content, and diversifying your content offerings.Â
Throughout the process, we ensure content integrates seamlessly with your website's design and functionality, maintaining brand consistency and user experience excellence.Â
05. How are your standalone content and copywriting services priced?
Our standalone content and copywriting services are priced based on factors including project scope, complexity, timeframe, and your desired outcomes. We offer transparent and competitive pricing tailored to your specific needs and budget constraints. When pricing your project, we’ll also consider content volume, research requirements (especially for technical material), and audience targeting.Â
Whether you require blog posts, website copy, social media content, or email newsletters, our pricing reflects the quality and expertise invested in crafting compelling and effective content for your brand. We’ll always provide detailed project timeframe estimates and quotes upfront, ensuring clarity and alignment with your expectations. For more information or to request a quote, get in touch with us on 1300 127 361 or send us a message via our contact form.
06. How do you handle revisions and feedback during the content creation process?
Our approach is client-centric and transparent, aiming to align with your vision and requirements at every stage. We’re equally comfortable coming up with a workflow for revisions and feedback, working to your existing processes, or collaborating to arrive at the best approach. When delivering initial drafts or concepts, we encourage open communication for you to provide feedback and suggestions for refinement. We then incorporate revisions and edits to align the content with your expectations and brand guidelines.
When revising, we value efficiency and responsiveness. We often find that a smaller number of substantial edit rounds is more effective and efficient than a higher number of rounds. Throughout the process, we keep you informed of progress and address any concerns or queries promptly.Â
