An enterprise SEO
agency to help you
operate at scale.

Enterprise SEO and regular SEO share many of the same goals and techniques. Both aim to improve search engine rankings, drive more traffic, and increase conversions. However, there are some important differences between the two due to the scale and complexity of enterprise-level organisations. Here are some key differences:

• Website size: Enterprise-level websites often contain thousands, or even millions, of pages. These sites require a different set of SEO strategies to manage and optimise effectively. Regular SEO may be dealing with smaller sites that have fewer pages, making it easier to apply changes and monitor the impact.
• Organisation size & structure: Enterprise-level organisations are often larger, with more layers of decision-makers. The SEO team needs to coordinate with many other teams (marketing, IT, sales, etc.), making the decision and implementation process more complicated. At SIXGUN, we’ll work closely alongside your in-house teams to get the job done efficiently.
• Resources: Enterprises often have more resources (including budget, tools, and staff) to invest in SEO—you may even have an in-house SEO team. If so, our team will work closely alongside yours to deliver optimal results.
• Brand reputation & authority: Large enterprises often already have strong brand recognition and authority, which can make SEO easier in some respects. However, it also adds pressure to maintain that reputation and meet high customer expectations—we are well-versed in this area.
• Technical SEO: Due to the larger size and complexity of enterprise websites, technical SEO becomes even more critical. Issues like site architecture, load speed, mobile optimisation, XML sitemaps, and optimising a website's crawl budget can have significant impacts on such large websites.
• Data analysis: Enterprises have access to larger amounts of data, which can be both an advantage (in terms of deeper insights and trend spotting) and a challenge (in terms of managing and interpreting all that data). This is where advanced data analysis and business intelligence tools often come into play in enterprise SEO.
• Scalability: Given the scale of operations, the strategies, tools, and techniques used in enterprise SEO need to be scalable. Regular SEO might focus on tactics that can deliver quick results but may not scale effectively for larger organisations.

We understand that seamless integration and collaboration between our teams is crucial to achieving SEO success for your enterprise. Here's how we would facilitate this integration:

• Alignment on objectives and strategy: Our initial phase will involve understanding your business, customers, competitors, and current SEO performance. We will collaborate closely with your team to define clear and measurable SEO objectives that align with your overall business goals.
• Regular communication: We believe in maintaining transparency through frequent and open communication. We'll schedule regular catch-ups, report updates, and strategy meetings to keep your team in the loop. We can use your preferred tools for communication, or we can suggest some proven tools we regularly use.
• Collaborative tools and dashboards: We leverage modern collaboration tools like Slack, Trello, Google Workspace, and SEO-specific tools like Ahrefs. We'll also provide real-time dashboards with key metrics that will allow your team to monitor the progress and effectiveness of our SEO efforts.
• Cross-functional collaboration: We'll work with various departments within your organisation, including sales, marketing, IT, content, and others. This will help ensure alignment and understanding of SEO practices across the board, facilitating a more integrated and effective approach.
• Flexible and custom approach: We understand that every organisation is different, so our integration approach will be tailored to your unique needs. Whether your team is heavily involved or prefers us to take the lead, we're flexible in how we work.
• Consistent reporting and review: We maintain transparency through detailed reports that demonstrate the impact of our efforts on your SEO. These insights can be used to refine strategies, identify opportunities, and drive continuous improvement.

As a leading enterprise search engine optimisation agency in Melbourne, our goal is to function not merely as a separate agency but as an extension of your own team, bringing our expertise to the table while respecting and learning from your in-house knowledge and insights. By fostering a collaborative relationship, we believe we can drive significant SEO performance for your enterprise.

Staying ahead of search engine algorithm changes is indeed a major challenge for any SEO agency, but it's something that SIXGUN has always excelled at. We've developed a comprehensive strategy to stay ahead of these changes. Here's how:

• Continuous learning and training: Our team is committed to ongoing education—we participate in industry conferences, webinars, and training sessions. We also subscribe to industry-leading SEO publications and follow top SEO experts to stay on top of new trends and updates.
• SEO testing: We conduct our own A/B testing to see how minor changes can affect rankings. This gives us firsthand experience and knowledge about what works and what doesn't in SEO.
• Engaging with the SEO community: We actively participate in SEO forums and communities. The collective wisdom and experience of this community often helps in understanding the real-world implications of algorithm changes quicker.
• Data analysis: We use advanced SEO tools and analytics to monitor website performance, track changes, and identify potential impacts of algorithm updates. This helps us adapt strategies based on hard data, not speculation.
• Adopting best practices: Search engine algorithms aim to promote the best content for users. By focusing on best practices, such as creating high-quality, relevant content and providing a good user experience, we remain in line with the core goals of these algorithms.
• Developing a flexible SEO strategy: Our strategies are robust yet flexible. We design our strategies to be resilient against changes and to allow quick shifts in direction if needed.
• Regular auditing: Regular SEO audits help us identify what's working well and where adjustments might be needed. These audits cover everything from technical SEO to content and link profile.

Ultimately, we believe that an effective SEO strategy is not about chasing algorithms, but understanding what search engines value—delivering the most relevant and high-quality results to users. By focusing on this, we create SEO strategies that not only respond to the latest updates but anticipate where search might be heading in the future. We aim to future-proof your business against changes in the SEO landscape.

When it comes to enterprises, addressing technical SEO involves a multilayered approach. It's much more than just on-page optimisations—here is an overview of our method:

• Website audit: We initiate the process by conducting a comprehensive technical SEO audit of your website. This process helps us identify any issues related to site speed, mobile-friendliness, indexing, canonicalisation, redirects, 404 errors, XML sitemaps, robots.txt files, duplicate content, and more.
• Website architecture: In an enterprise setting, websites often have thousands or even millions of pages. We focus on creating a logical and SEO-friendly site structure that not only aids users but also helps search engine bots easily crawl, understand, and index all your pages. This also involves implementing a solid internal linking structure.
• Page speed optimisation: We understand the importance of page load speed in the user experience and SEO. Our team works to optimise images, leverage browser caching, minify CSS, JavaScript, and HTML, and enable compression to increase site speed.
• Mobile SEO: With Google's mobile-first indexing, we prioritise mobile optimisation to ensure your site performs excellently on mobile devices.
• Structured data markup: We use Schema.org and JSON-LD for structured data markup to help search engines better understand your content and enhance your visibility in search results with rich snippets, leading to better click-through rates.
• Security: As part of technical SEO, we ensure your website is secure (HTTPS) and users' data is protected.
• International SEO: If your business operates in multiple countries, we can devise and implement SEO strategies to ensure your content is seen by the right audiences.
• Scalable SEO techniques: We have a skilled team capable of handling and optimising the vast amount of content typically present on enterprise websites. This includes efficient management and optimisation of meta tags, headers, and on-page SEO elements across numerous pages.
• Monitoring and reporting: Finally, we use advanced tools and data analytics to monitor technical SEO performance, identify potential issues early, and provide clear, detailed reports. We use these insights to continually refine and adjust our strategies as needed.

Remember, the specifics can vary greatly depending on the unique needs of your business. As a leading enterprise SEO agency in Melbourne, we believe in providing customised solutions, so this is more of a broad overview of how we handle technical SEO.

Our approach to managing global, multilingual SEO for enterprises operating in multiple regions is comprehensive, scalable, and tailored to the unique needs of your business.

• Understanding your market and target audience: We start with a deep dive into understanding your brand, products/services, and your target audience in each specific region.
• Localisation: SEO is not just about translation, but localisation. We localise the content, keywords, meta-tags, and other on-page SEO elements to match the local language nuances, culture, and search behaviour.
• Website structure: We follow Google's best practices for setting up international sites. Depending on the specific needs of your business, we may recommend using ccTLDs (country-code top-level domains), sub-domains, or subdirectories with gTLDs (generic top-level domains).
• Hreflang tags: We ensure correct implementation of hreflang tags—these tags help Google understand the language and geographical targeting of a webpage.
• International keyword research: We can conduct comprehensive keyword research for each target country. We can help you understand the search habits of your target audience in different regions and adapt your SEO strategy accordingly.
• Content creation: We produce high-quality content that resonates with your local audience, taking into consideration regional language variations, cultural differences, and local trends.
• Performance tracking: We'll closely monitor the performance of your site in each region using tools like Google Analytics and Google Search Console. We’ll provide you with regular detailed reports on key metrics like organic traffic, rankings, and conversions.
• Continuous optimisation: SEO is not a one-time task; it's an ongoing process. We’ll continue to optimise your site based on data analysis, algorithm updates, and changing market trends.

This is a high-level overview of our process—we’d be happy to discuss our strategy in more detail, tailored to your specific requirements.

Absolutely. We’re well-equipped to manage SEO for websites of any size, including those with thousands or even millions of pages. Our team’s experience in handling enterprise-level SEO allows us to efficiently scale our strategies to accommodate larger websites.

We've developed a sophisticated technical SEO infrastructure that involves advanced crawl tools and a set of defined processes and protocols. These resources help us to understand and manage complex site architectures, ensuring every valuable page is appropriately indexed and optimised.

In addition to our technical SEO capabilities, our content strategies are designed for scale. We understand that, with larger sites, the risk of duplicate or thin content can increase dramatically. That's why we've developed robust content management and optimisation strategies that prevent these issues while also improving your site's organic search performance.

Another key aspect of SIXGUN’s approach is an effective internal linking structure. We utilise advanced methods to create efficient link networks within your site, ensuring that all pages are effectively linked and that your site's link equity is distributed appropriately.

Moreover, our team is experienced in working with large datasets, which is crucial when dealing with sites of your size. We can handle complex analytics, tracking the performance of millions of pages to identify trends and make data-driven improvements.

Lastly, we provide comprehensive reports that are tailored to your needs. These will provide you with a clear view of your SEO performance, breaking down the data into actionable insights.

We understand that managing SEO for a site of this scale is a massive task, but we're confident in our ability to deliver results that align with your business goals and improve your overall online visibility.