Award-winning SEO, from Adelaide to the world
Whether you’re after a complete digital marketing plan, seeking to enhance your in-house efforts, or something else, our team will slot in alongside yours to make it happen, addressing key SEO nuances and long-term ambitions to suit your unique digital needs.
The heart of our operation is our team of experts. Hand-picked for their exceptional skills, each team member brings comprehensive, specialist SEO and digital marketing expertise. As a young and growing agency, our success is intertwined with the flourishing of your business. We want your Adelaide-based business to grow, because we’re chasing the same thing. That means you’re partnering with a passionate Adelaide focused SEO agency committed to getting the best value for your investment.
At SIXGUN, we customise our strategies to fit any business, big or small. Whether you’re a global corporation, a local shop, or an online store, we have the skills to boost your online presence. Locally, we focus on improving your visibility in specific areas, using targeted tactics to reach customers nearby. This could be from Aldinga Beach to Salisbury and Elizabeth. For international clients, we create detailed SEO plans to tackle the challenges of global markets. And for e-commerce businesses, we use specialised SEO methods to increase traffic, conversions, and sales. We understand the unique needs of each industry and tailor our strategies to match your goals. With our comprehensive approach, we help Adelaide businesses thrive online, delivering real results that drive growth and success.
Get in touch with the Adelaide SEO experts
Embark on your SEO journey with us, starting with a meticulous SEO audit that unveils the current landscape of your website. At SIXGUN, we steer clear of empty ranking guarantees. Instead, we offer a long-term solution designed to continuously support and improve your business, with the focus on sustained growth. Kickstart the conversation and book a discovery call now. Your digital transformation awaits.
Meet our Adelaide
SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Who is SIXGUN? A company that has your back.
Melbourne-based and Australian-owned, we’re an agency deeply rooted in understanding the intricate dynamics of digital marketing and SEO on a global scale.
Recognising the diversity in markets, we deliver relevant SEO solutions for businesses in Adelaide while maintaining an international outlook for larger enterprises with ambitions to expand into diverse markets.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
HTTPS — does it relate to Adelaide SEO?
The adoption of HTTPS (Hypertext Transfer Protocol Secure) is more than just a technical checkbox for websites; it holds significant importance in the realm of SEO. HTTPS serves as a secure version of HTTP, encrypting data exchanged between a user’s browser and the website’s server. This encryption ensures a secure and private connection, safeguarding sensitive information from potential cyber threats and enhancing user trust. From an Adelaide SEO perspective, search engines, particularly Google, consider HTTPS as a positive ranking factor.Â
Google has explicitly stated that it uses HTTPS as a signal in its ranking algorithm, giving secure websites a boost in search results. Implementing HTTPS not only aligns with best security practices but also enhances your site’s credibility and, ultimately, its search engine visibility. In a digital landscape where trust and user experience are paramount, the significance of HTTPS in SEO cannot be overstated — it’s a cornerstone for a secure and optimally performing online presence.
For more on HTTPS and all other aspects of Adelaide focused SEO and strategy, book a discovery call with us now.Â
The transparency Adelaide businesses deserve
Is your Adelaide SEO agency telling the truth? At SIXGUN, transparency represents a cornerstone of our ethos. We believe in open communication and honesty at every stage of partnership. From the initial consultation to ongoing campaign management, we provide full visibility into our processes, strategies, and results.Â
Our clients have access to comprehensive reports and regular updates, empowering them to make informed decisions about their digital marketing efforts. With SIXGUN, you can trust that we’ll always be transparent, ensuring clarity, trust, and mutual success throughout our journey together.
You might be wondering...
01. How frequently should website content be updated for optimal Adelaide SEO?
Optimising your website's content is an ongoing process rather than a one-time task. While there's no one-size-fits-all answer, a regular content update schedule is crucial for optimal SEO.
Fresh, relevant content signals to search engines that your site is active and valuable to users. Aim for regular updates, whether it's weekly, bi-weekly, or monthly, based on your industry and audience engagement.
02. How do voice searches and digital assistants affect SEO strategies for Adelaide?
The rise of voice searches, thanks to digital assistants like Siri and Alexa, has transformed the SEO landscape in Adelaide.
Voice searches tend to be conversational, impacting keyword usage, so optimising for long-tail keywords, natural language, and featured snippets becomes crucial—along with understanding user intent and providing concise, informative answers, key for SEO success in the age of voice search.
03. How can structured data enhance SEO performance?
Structured data, often implemented through Schema Markup, provides search engines with additional context about your content. This enhances the way search engines understand and present your information in results.
Rich snippets, like star ratings and product details, are possible with structured data, increasing visibility and click-through rates. Utilising structured data helps search engines deliver more relevant results to users.
04. What are the common challenges in executing an international SEO strategy?
Executing an international SEO strategy comes with unique challenges. Managing diverse languages, cultures, and search engine preferences requires a tailored approach.
Localised keyword research, understanding regional search trends, and adapting content to different markets are crucial. Overcoming technical hurdles, such as hreflang tags for language targeting, and staying abreast of global SEO algorithm changes are essential for success.
