Need SEO Expertise?
The digital landscape is constantly evolving, and competition is fierce—but that’s where SIXGUN comes in. As a trusted SEO agency, we craft data-driven strategies to help Ballarat businesses rank higher in search results, connect with their target audience, and drive sustainable growth. Whether you’re looking to dominate local SEO in Ballarat, expand your reach, or improve conversions, our tailored approach ensures measurable results.
Proven SEO strategies tailored for the Ballarat market
Effective search engine optimisation in Ballarat isn’t just about improving rankings—it’s about ensuring your business is found by the right people at the right time. Our SEO strategies focus on long-term visibility and measurable business growth, helping local businesses stay ahead in an increasingly competitive digital landscape.
Here’s how SIXGUN can support your SEO success in Ballarat:
- Ballarat-focused strategies: We specialise in local SEO, eCommerce SEO, and national SEO, ensuring your business connects with the right customers in Ballarat and beyond.
- Customised solutions: Every business is different, which is why our SEO campaigns are tailored to your specific goals and industry needs.
- Data-backed decisions: Our strategies are built on in-depth analytics and performance insights to maximise results.
- Comprehensive SEO support: From technical audits and content optimisation to link building and conversion tracking, we cover all aspects of SEO to help your business grow.
Have a chat with the Ballarat's leading SEO agency
Want to explore how SIXGUN’s expert Ballarat SEO services can drive more traffic and increase conversions? Book a free discovery session with our team today.
Meet our
Ballarat SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
How we help your Ballarat business grow online
Your website is one of your most valuable assets—but only if it’s optimised for both search engines and users.Â
At SIXGUN, we go beyond just rankings; we refine your search engine optimisation (SEO) strategy in Ballarat to enhance website performance, improve user experience, and maximise conversions. From technical SEO fixes to content strategy and site speed optimisation, we ensure your website is structured, fast, and search-friendly—giving you a competitive edge in Ballarat’s digital landscape.
As a trusted SEO company serving Ballarat businesses, we work as an extension of your team, delivering a collaborative, data-driven approach that ensures long-term success. Whether you’re looking to outrank local competitors or improve your website’s ability to convert visitors into customers, we create tailored strategies to meet your goals.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
How we can help your Ballarat business
Google Business Profile management: A well-optimised Google Business Profile is crucial for increasing local SEO visibility in Ballarat. We fine-tune your listing, optimise keyword targeting, and ensure your business details remain accurate—helping you rank higher in local search results and on Google Maps.
SEO-driven content that engages and converts: Great content does more than just improve rankings—it connects with your audience and drives conversions. SIXGUN’s expert content team creates SEO-optimised content designed specifically for Ballarat businesses, ensuring your brand stands out and positions you as an industry leader.
Strategic link building for lasting authority: High-quality backlinks remain one of the most influential ranking factors in search engine optimisation (SEO). We implement ethical link-building strategies, securing relevant, high-authority backlinks that improve your website’s credibility and boost your search rankings.
Technical SEO fixes to enhance performance: A slow, unstructured website can hold you back. Our team conducts in-depth technical SEO audits, identifying and fixing issues like slow load times, poor indexing, and mobile usability problems—ensuring your website meets Google’s performance standards and enhances user experience.
Let’s create a winning SEO strategy for your Ballarat business
SEO isn’t just a short-term fix—it’s an investment in your business’s long-term success. At SIXGUN, we take a data-driven, transparent approach to SEO, ensuring your Ballarat business ranks well today and continues to grow in the future. Whether you need to enhance your local SEO in Ballarat, improve your website’s performance, or build a stronger digital presence, we’re here to help. Let’s create a strategy that delivers real, measurable results.
Call us on 1300 127 361 or contact us today to get started.
You might be wondering...
01. How long does SEO take to work?
SEO is a long-term strategy, and results don’t happen overnight. Some improvements can be seen quickly, but most businesses start noticing growth within three to six months, depending on industry competition and existing website performance.
02. Why is local SEO important for Ballarat businesses?
If your business relies on local customers, local SEO in Ballarat is essential. It ensures your business appears in location-based searches, Google Maps, and local directories—making it easier for customers in Ballarat to find you when they need your services.
03. Can a slow website hurt my rankings?
Yes! Google prioritises fast-loading, mobile-friendly websites. A slow website leads to high bounce rates and lower search rankings. We optimise site speed, mobile usability, and technical SEO to ensure better performance and improved rankings.
04. Should I invest in SEO or paid ads?
Paid ads generate immediate traffic, but SEO offers long-term visibility that keeps bringing in leads without ongoing ad spend. The best strategy? Usually a combination of both for sustainable digital growth.
05. Where is SIXGUN based?
Our headquarters are in Richmond, Melbourne, but we work with businesses in Ballarat, throughout Victoria, and right across Australia to deliver tailored SEO strategies that drive success.
