Big strategies
Success in eCommerce isn’t just about having great products—it’s about ensuring customers can find them. BigCommerce offers strong out-of-the-box SEO functionality, but without careful optimisation, your store may struggle to rank against competitors.
Search engines favour fast, well-structured, and content-rich eCommerce websites, meaning your BigCommerce store needs more than just basic optimisations. At SIXGUN, we take a comprehensive approach to BigCommerce SEO, refining every element from technical performance and site structure to product page optimisation and conversion rate improvements.
BigCommerce’s built-in SEO tools, such as customisable URLs, automated sitemaps, and mobile-friendly design, provide a solid foundation, but deeper technical enhancements are needed to stand out in search rankings. Our award-winning SEO agency will focus on enhancing product discoverability, improving site speed, and ensuring category pages are fully optimised to drive organic traffic and sales.
SEO strategies built for BigCommerce stores
BigCommerce gives you full control over your eCommerce store, but maximising its SEO potential requires an expert approach. We refine every aspect of your website to increase rankings, improve user experience, and drive more conversions.
- Optimising category and product pages: We create high-quality, SEO-driven product descriptions and structured category pages to improve rankings and attract qualified customers.
- Technical SEO for BigCommerce: Â We fix duplicate content issues, optimise URL structures, and ensure Google-friendly indexing to prevent ranking penalties.
- Enhancing site speed and performance: Faster load times improve both search rankings and customer retention, leading to higher conversions.
- Conversion-focused strategies: SEO is more than just traffic. We optimise checkout flows, product page layouts, and site navigation to turn visitors into customers.
Meet our
BigCommerce SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
The leading SEO agency helping BigCommerce stores rank and convert
A well-optimised BigCommerce store does more than attract visitors—it converts them into paying customers. Search engines prioritise fast, well-structured, and mobile-friendly sites, and our SEO strategies ensure that every aspect of your BigCommerce store is optimised for performance.
Our data-driven approach covers things like tracking key SEO metrics, user behaviour, and conversion rates to refine your strategy over time. From category-level optimisations and internal linking strategies to advanced technical improvements, we help BigCommerce stores achieve long-term visibility and sustainable revenue growth.
Industry insights
and tips
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Steps to BigCommerce SEO success
Improving product visibility
Search engines need clear, structured product information to rank eCommerce stores effectively. We optimise product titles, meta descriptions, and structured data to improve discoverability and ranking potential.
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Fixing duplicate content issues
BigCommerce’s default settings can sometimes create duplicate content across product variations and category pages, which can negatively impact rankings. We implement canonical tags, refined category structures, and unique content strategies to eliminate these issues.
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Site speed and mobile performance
A slow-loading store frustrates users and harms SEO. We improve BigCommerce’s page speed by optimising images, refining code, and leveraging browser caching, ensuring a seamless shopping experience across all devices.
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Advanced SEO for BigCommerce Enterprise
For large-scale eCommerce brands, we implement enterprise-level SEO strategies that focus on scalability, automation, and high-volume traffic management, ensuring your store maintains strong rankings as it grows.
Let’s optimise your BigCommerce store for long-term success
SIXGUN’s expertise ensures your BigCommerce store ranks higher, attracts the right audience, and maximises conversions. We don’t just improve search visibility—we create a complete eCommerce SEO strategy that delivers real business results.
Call us on 1300 127 361 or contact us to get started.
You might be wondering...
01. How does BigCommerce compare to Shopify for SEO?
Both platforms offer strong SEO capabilities, but BigCommerce provides more flexibility for larger stores. Shopify relies on third-party plugins for advanced SEO, while BigCommerce has built-in features that make optimisation more seamless. Beyond this, it’s difficult to make definitive statements, as individual needs vary greatly.
02. Can I improve rankings without changing my store design?
Yes, SEO enhancements can be made through better product descriptions, metadata improvements, technical fixes, and performance optimisations without requiring a redesign.
03. How important is site speed for BigCommerce SEO?
Site speed is a major ranking factor. A slow-loading store can lead to high bounce rates and lost sales, so optimising load times is critical for both SEO and conversions.
04. Is BigCommerce good for large-scale eCommerce stores?
Yes, BigCommerce is designed for scalability, making it an excellent choice for enterprise-level eCommerce businesses that need customisable SEO solutions and high-performance capabilities.
05. Where is SIXGUN located?
We operate from Richmond, Melbourne, and work with businesses across Australia, including BigCommerce stores looking to improve their SEO strategy and drive more sales.
