The Google ads experts
Google Ads isn’t just a shortcut to the front page. It’s a powerful tactic for improving your brand recognition and driving traffic. We have the industry knowledge and technical expertise to explore all the Google Ads options that are open to you—from selecting words and phrases that will most easily find your audience, to setting bidding amounts to ensure you are getting the best possible return on your investment.
We’re passionate about high-quality work done with speed and efficiency. This requires fast, seamless communication from digital marketing experts who integrate with your business to ensure nothing is lost in translation. When you work with SIXGUN, you’ll notice that we’re a little different. To achieve the best results and ensure that your money is well-spent, our team becomes your team.
Speak directly to your audience
While organic SEO relies on the quality of your content, the relevance of your business and the efficiency of your site structure to push your site up the search engine results, Google Ads is a quick way to the top. By choosing phrases and paying money to Google, your website is elevated to the top of the page when those phrases are searched. Even if your organic ranking is on the second or third page, a paid result will take you to the top.
Our team has many years of industry experience, and a deep understanding of how Google Ads can help you choose the right phrases and words, and how to set a realistic budget. In competitive industries, where the price per word/phrase is high, we think laterally, get inside your audience’s head and devise phrases that will offer greater chance of a return on your investment. This is what makes us a leading Google Ads agency.
Why wouldn’t everyone pay to be at the top?
The short answer is cost. Just like how keywords and phrases are competitive for SEO, the same concept applies for Google Ads. This is where your budget will be determined. If your business is attempting to rank for highly competitive phrases, you’ll need to outbid other businesses to get a spot at the top. Spending the most money is one way to make it to the top, but this approach is only sustainable for the very largest of businesses.
Google also likes to play it fair. They know that not all of the small players can compete with the big dogs so Google uses your ad rank (i.e. Quality Score) as a contributing factor to how often and how high on Google’s SERPs your ad will show. Quality Score is made up of 3 components; ad relevance, expected CTR and landing page experience. We can help you navigate these factors.
24X increase in the overall conversions.
95% reduction in the cost per conversion.
440% increase in the conversion rate.
142% increase in organic revenue.
426% increase in Google Ads revenue.
95% increase in Meta Ads revenue.
36% increase in organic sessions.
86% increase in organic goal completions.
187% increase in Google Ads goal completions.
Increased Google Ads conversions by 61%.
Reduced the Google Ads cost per conversion by 60%.
2,675 keyword position increases for tracked keywords.
Hussmann, a Panasonic owned company, is a leading supplier of commercial refrigeration systems and support services to larger scale enterprises such as supermarkets and independent retailers.
With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.
coreplus is a leading digital practice management software designed for the Allied Health sector.
Google Ads team
Client Services Director
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Performance Media Director
Leading the Performance Media department at SIXGUN, Alan manages a dynamic team of high-performing paid media specialists. The Performance Media team specialises in Google Ads, social media marketing, email marketing, and more.
With nine years of experience in marketing, Alan's journey encompasses diverse roles, from crafting impactful paid media strategies to orchestrating successful marketing events. Alan takes pride in fusing creativity with data-driven tactics, propelling brands to the forefront of the digital landscape, and mentoring his team to excel.
Once upon a time, Alan was a qualified hairdresser who specialised in haircutting. He even entered a few hair competitions (but didn't win an award). That could explain the career change.
Lead Account Manager
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Lead Performance Media Specialist
Dylan is a part of the Performance Media team at SIXGUN, developing strategic paid media campaigns to help clients be seen by their ideal audiences despite the crowded digital landscape.
With more than five years’ experience in digital marketing, Dylan’s expertise has many facets beyond paid media, including analytics, PR, communications, and everything in between.
Like many others at SIXGUN, on the weekends Dylan can be seen hitting a ball with a stick (golf), enjoying a run or visiting one of Melbourne’s many sandwich shops.
Senior Digital Marketing Strategist
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Senior Account Manager
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Senior Account Manager
As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.
Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.
Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.
Performance Media Specialist
Charlotte, working as a Performance Media Specialist at SIXGUN, leverages her design skills and creative mindset to elevate Google Ads, paid media and social campaigns.
In addition to being part of the all-star performance media team at SIXGUN, Charlotte harnesses her graphic design and illustration talents to boost her contributions to social media and enrich her projects within the agency.
Outside of the office, Charlotte can be found painting, doodling, illustrating, or enjoying an iced long black (or three).
Digital Marketing Specialist
Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.
Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.
Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.
Junior Performance Media Specialist
Janelle is a digital marketing all-rounder who's dedicated to mixing creativity into her strategies. With experience in social media content creation and SEO, she's now blending her career know-how and diving deep into paid media strategies.
Janelle's digital marketing journey has spanned diverse sectors like education, engineering, finance, beauty, and ecommerce. Her expertise extends to creating and editing video content across YouTube and TikTok.
Outside of work, you can find Janelle cafe-hopping with friends and taking aesthetic pics for the ‘Gram. You might also find her hanging from a piece of fabric in the aerial yoga studio.
Google Ads as part of a complete digital marketing strategy
Get in touch the team at SIXGUN to find out more about Google Ads. If you’re just starting out, we can help put you on the right path, or if you’ve been using Google Ads without much success, we can help you revise and refine your strategy. Pick up the phone and call us on 1300 127 361 to speak with one of our team, or leave your details in our contact form and we will get back to you shortly.
You might be wondering...
01. What industries has SIXGUN managed Google Ads or other digital marketing campaigns for?
We pride ourselves on our experience and expertise in managing Google Ads and digital marketing campaigns for a wide variety of businesses across different industries. This diverse portfolio has allowed us to gather rich insights and develop a unique understanding of specific customer behaviours, seasonal trends, and industry-specific challenges.
- E-commerce: We have experience running product listing ads, dynamic remarketing campaigns, and optimising for ROAS.
- Technology and software: We've worked with SaaS companies and startups, where we’ve focused on driving leads and signups with a strong emphasis on CAC and LTV.
- Financial services: Our experience in this industry spans FinTech, insurance firms, and financial advisory services. We've navigated through the complex compliance landscape to drive results.
- Allied healthcare: We've dealt with the delicate and highly regulated nature of healthcare advertising, driving patient leads for clinics and increasing awareness for allied healthcare companies.
- Travel and tourism: We've managed campaigns for accommodation, travel and tour companies, often dealing with seasonal trends and a highly competitive marketplace.
- Education: From financial literacy programs to online learning platforms, we've driven student leads and course sign-ups.
- Real estate: We've worked with realtors and property developers to drive property enquiries and sales.
- Retail: We've optimised campaigns for both local and multinational retail businesses, focusing on store visits and online sales.
- Automotive: From transport to automotive parts suppliers, we've driven consistent leads and sales.
- Food and beverage: We've worked with both chain restaurants and local bistros, with an emphasis on driving online orders and physical visits.
Each industry has its own unique challenges and opportunities, and we've honed our ability to adapt our strategies to meet these needs. We don't believe in a 'one-size-fits-all’ approach. We always customise our campaigns to align with your specific industry trends and business goals.
02. Can you explain how SIXGUN sets up and tracks conversions in Google Ads?
- Your business goals: The first thing we do is make sure we understand your specific business objectives. What actions on your site represent valuable user behaviour to you? It could be anything from form submissions and purchases to phone calls or page views. We'll use these actions as the basis when defining conversions for your campaigns.
- Setting up Google Ads conversion tracking: Once we've identified your key conversion actions, we'll set up conversion tracking in Google Ads. This involves adding a piece of code, also known as a ‘tag’, to your website. The tag fires whenever a user completes a valuable action, which is then recorded as a conversion in Google Ads.
- Google Tag Manager: For most websites, we suggest using Google Tag Manager. This tool allows us to manage and deploy marketing tags on your website without having to continually modify the code. It adds flexibility and allows us to better track specific interactions on your site.
- Aligning conversion tracking with campaign goals: We make sure to align each conversion action with the relevant campaign. For example, if you're running an eCommerce site, we might track ‘Add to Cart’ actions for a general product awareness campaign, while for a more targeted sales campaign, we'd track “Purchase” conversions.
- Implementing conversion tracking across platforms: We also consider cross-platform conversions, including mobile apps, if that's relevant for your business. Google Ads also allows for call tracking conversions which can be set up if your business heavily relies on calls.
- Setting up conversion value: This involves assigning a monetary value to each conversion type, which helps in evaluating the true ROI of your campaigns. This value can be the same for all conversions or it could be different, depending on the type of conversion.
- Track, analyse, and optimise: Once everything is set up, we constantly monitor and analyse the performance of your campaigns. We pay attention to metrics such as ‘Cost per conversion’, ‘Conversion Rate’, and ‘Value/Cost’. These insights allow us to optimise your campaigns, ad groups, and keywords for better conversion rates and ROI. We believe in data-driven decision making, so we let these metrics guide our strategy.
- Reporting: We provide regular and comprehensive reports, ensuring you're informed about your campaign's performance. We report not just on conversion data, but also on the actionable insights we've gained and how we're using this information to continually refine and improve your campaigns.
03. How does SIXGUN approach remarketing in Google Ads?
Our approach to remarketing in Google Ads is holistic, strategic, and data-driven, designed to maximise your return on investment. We start by understanding your business, products, target audience, and objectives—this way, we can ensure that we are tailoring the remarketing strategy to your unique needs.
- Audience segmentation: We don't just remarket to everyone who has visited your site; we carefully segment your audience based on their interaction with your site. This includes, for example, visitors who have added items to their cart but didn't purchase, visitors who stayed on the site for a certain amount of time, visitors who visited certain pages, or a combination of such behaviours. Each of these segments gets its own unique set of remarketing ads.
- Tailored ad creatives: We design our remarketing ads based on what we know about the audience segment they are targeted at. We believe in personalisation, so your audiences will see ads for products or services they have shown interest in, potentially encouraging them to return and complete their purchase.
- Multi-channel remarketing: While Google Ads is a powerful platform, your customers aren't only on Google. We can utilise Google's Display Network and YouTube to ensure your remarketing ads reach your audience in more places online.
- Dynamic remarketing: By utilising Google's dynamic remarketing capabilities, we can ensure that the ads people see are directly related to the pages or products they have interacted with on your website. This approach can drastically improve conversion rates because it reminds users of exactly what they left behind.
- Conversion tracking and Analytics: We continuously monitor and analyse your remarketing campaigns' performance using Google's powerful Analytics tools. This data allows us to adjust our strategies and tactics as needed to ensure optimal performance.
- Privacy compliance: We prioritise user privacy and ensure that all our remarketing activities comply with data protection regulations and Australian law.
By taking this comprehensive and nuanced approach to remarketing, we aim to boost your conversions and enhance customer loyalty. Our focus is not just on bringing visitors back to your site, but also enticing them to complete their purchases and becoming repeat customers. This approach brings an improved return on ad spend and overall business growth.
04. Can SIXGUN manage both Search and Display campaigns?
As a leading Google AdWords Agency in Melbourne, SIXGUN adopts a comprehensive, data-driven approach to managing Search and Display campaigns for our clients.
- Strategic planning: Firstly, we conduct an in-depth understanding of your business, your target audience, and your marketing objectives. This allows us to develop a strategy that suits your unique needs.
- Keyword research and selection: For search campaigns, we conduct comprehensive keyword research using industry-standard tools, and we tailor your ad copy and landing pages to these keywords for maximum relevance.
- Audience segmentation: In display campaigns, we segment your audience based on demographics, interests, and behaviours. This approach allows us to target ads more effectively and improve ad engagement.
- Ad creation and optimisation: We create compelling, engaging ads, and we routinely A/B test different elements to identify what works best. We also optimise landing pages to improve Quality Scores and conversion rates.
- Bid management: We use both automated bidding strategies and manual adjustments to ensure we're obtaining the best possible return on your ad spend. We monitor these bids regularly and make changes as necessary based on market trends and campaign performance.
- Monitoring and Analytics: We continually monitor campaign performance and make data-informed decisions. Our team leverages Google Analytics, alongside Google Ads, to gain a comprehensive view of user behaviour.
- Regular reporting and communication: We believe in total transparency. We provide regular reports detailing your campaign performance, including key metrics like click-through rates, conversion rates, and return on ad spend. We also maintain open lines of communication to ensure you're always in the loop about your campaigns.
Our primary objective is to make sure that your Search and Display campaigns not only increase visibility but also drive conversions and sales for your business. We're dedicated to continually optimising your campaigns to maximise your ROI.
05. How does SIXGUN stay updated with the changes in Google Ads platform and industry trends?
Our team fully understands the importance of staying up to date with the ever-evolving landscape of digital advertising and the Google Ads platform. As such, we have several strategies in place to ensure we're consistently in line with the latest developments:
- Direct Google Partnership: As a Google Partner agency, we have a direct line to Google. This relationship provides us with early access to new features, products, and updates before they're released to the general public, enabling us to stay ahead of the curve.
- Continuous learning: Google offers numerous educational resources, including the Google Ads certification program, Google Skillshop, and other specific learning modules. Our team is required to participate in these programs regularly to ensure we are up to date with the latest advancements and best practices in Google Ads.
- Industry conferences and events: We regularly attend key digital marketing conferences, workshops, and webinars. These events are a fantastic source of the latest trends, insights, and strategies from thought leaders and industry experts.
- Regular audits: We conduct regular audits of our campaigns and strategies. This practice ensures that we're always employing the most effective and efficient methods available, aligning with updates in the Google Ads platform and industry trends.
- Peer and community learning: We're active participants in digital marketing and Google Ads specific forums and communities online. This allows us to exchange ideas, discuss trends, and share knowledge with other professionals in the field.
- Subscriptions and newsletters: We subscribe to leading digital marketing publications, blogs, and newsletters. These resources allow us to stay in touch with any changes in the industry as soon as they occur.
- Test and learn approach: We always allocate a portion of our campaign budgets to test new features, strategies, and ideas on Google Ads. This allows us to assess the effectiveness of these new elements firsthand and keep our clients' campaigns at the forefront of what's possible.
By employing these strategies, we ensure that our clients' campaigns are always using the latest and most effective techniques on the Google Ads platform. This not only keeps us updated with the changes in the Google Ads platform and industry trends, but also helps us provide the best results possible for our clients.
06. How will SIXGUN integrate Google Ads with our overall marketing strategy?
Here's how we integrate Google Ads into the broader marketing landscape:
- The marketing objective: We first make a thorough assessment of your business, your competition, and your industry. We spend time understanding your overall marketing objectives, whether they're improving brand awareness, lead generation, customer acquisition, or customer retention.
- Data-driven decisions: We leverage data from various sources such as your website analytics, CRM data, and even third-party data. Using this, we optimise your Google Ads campaigns by targeting the right audience, choosing the most relevant keywords, and crafting compelling ad copy.
- Cross-channel integration: If you need Google Ads integrated with other marketing channels, we can ensure your ads work in tandem with other marketing channels like social media, SEO, email marketing, content marketing, and offline marketing. This means that if your needs require it, we can create a unified messaging and brand experience for your customers, regardless of the channel they engage with your brand on.
- Retargeting and remarketing: Google Ads allows for sophisticated retargeting and remarketing strategies. We take advantage of these capabilities to align with your customer lifecycle marketing. For example, customers who abandoned a shopping cart on your website can be retargeted with personalised ads, bringing them back to complete the purchase.
- Attribution modelling: We use advanced attribution modelling to understand how Google Ads contribute to customer journeys and conversions. This way, we can see how Google Ads interact with other touchpoints and adjust your marketing strategy to maximise ROI.
- Testing and optimisation: A key part of our strategy is continuous testing and optimisation. This helps us understand what works and what doesn't, so we can refine and improve your Google Ads over time. We analyse campaign performance, carry out A/B tests, and use machine learning algorithms to continuously improve your campaigns.
- Reporting and communication: We believe in transparency and provide regular, comprehensive reports detailing the performance of your Google Ads campaigns in the context of your overall marketing strategy. We highlight key wins, learnings, and areas of improvement, keeping you in the loop at all times.
By integrating Google Ads campaigns with your larger marketing strategy in this way, we ensure a seamless customer experience, create multiple touchpoints to engage with your audience, and ultimately drive better results.