Melbourne’s leading
SEO agency. We live
and breathe digital.

• Keyword rankings: We track the performance of targeted keywords in search engine rankings. If our SEO strategy is successful, you'll see your website moving up the ranks for these key search terms over time.
• Organic search traffic: The primary measure of SEO success is an increase in organic search traffic, which refers to visitors who reach your website through search engine results rather than through paid advertising. We use sophisticated analytics tools to track this data.
• Bounce rate: We measure the percentage of visitors who leave your website after viewing just one page. If the bounce rate is high, it can indicate that the content is not relevant or engaging to the visitors. SEO success should ideally reduce this rate.
• Conversion rate: SEO isn't just about driving more traffic to your site, but also about increasing the percentage of visitors who take a desired action, whether that's making a purchase, filling out a form, or signing up for a newsletter. This is called the conversion rate, and it's a key indicator of SEO success.
• Page loading time: Website speed is a critical factor in SEO. Thus, we measure the load time of your website and work to reduce it, offering a better user experience and helping your site rank higher in search results.
• Backlinks: The nature of the links pointing to your site can significantly impact your ranking performance—we monitor the number of backlinks and their quality.
• User engagement metrics: We assess user engagement, considering metrics like pages per session and average session duration. These indicate how well your audience finds your content valuable.
• Local visibility: If your business has a local component, we will also measure your visibility in local search results, tracking how well you're doing in Google's local listings.
• Mobile responsiveness: Mobile-friendliness is a significant factor in Google's ranking algorithm. Mindful of the ever-increasing use of smartphones for search, we ensure your site is mobile-ready.
• ROI: Ultimately, the best measure of SEO success is return on investment. We keep a close eye on your ROI, ensuring that your investment in SEO is delivering a profitable return.

We continuously monitor these metrics and adjust our strategies based on what the data is telling us. Our focus is always on delivering meaningful results that contribute to your business goals.

As a leading search engine optimisation agency in Melbourne, we utilise a suite of SEO tools to conduct comprehensive analysis, planning, and execution for our campaigns. Here are some of the key tools we use:

• Ahrefs: A powerful tool used for backlink analysis, competitor analysis, keyword research, and tracking keyword rankings.
• Google Analytics 4 (GA4): An indispensable tool for understanding website traffic, user behaviour, and conversions. We also use it to gauge the effectiveness of our SEO strategies over time.
• Google Search Console: We use this tool to understand how Google's search bots are interacting with your website, to identify crawl issues, and to submit sitemaps for indexing.
• Google My Business: A crucial tool for managing your online presence across Google, including Search and Maps. We can help you leverage this platform to its full potential, so that you can engage with customers, optimise your business profile, and gather insight about how people find your local business online.
• Screaming Frog SEO Spider: This is a website crawling tool that we use for technical SEO audits. It helps us to identify issues like broken links, duplicate content, and other potential problems.

Each of these tools is applied in different ways throughout the various phases of an SEO campaign, including the initial audit, strategy development, execution, and ongoing optimisation and reporting. It's our combined use of these tools, backed by our expertise in SEO strategy and execution, that allows us to drive successful results for our clients.

Absolutely. As your digital marketing partner, our main goal is to ensure that you are empowered and informed at every step of your campaign's progression. Transparency is a crucial pillar of our business—so we insist that all our clients have direct access to any tracking or ad platforms we may use.

Here's what you can expect:

• Complete ownership: You will own your accounts, not us. It's your business, and the data generated belongs to you.
• Full access: You will have 24/7 access to your data. This means you can check the performance of your campaigns, audience metrics, traffic sources, and more, at any time.
• Regular reporting: We'll provide comprehensive reports on a regular basis—typically, monthly, or more frequently if required. These reports will highlight the key metrics, trends, and our interpretation of the data, to help you understand what is working and what can be improved.
• Collaborative analytics: We believe in working collaboratively with our clients. So, we'll be more than happy to walk you through your data, provide insights, and discuss strategies during regular review meetings.
• Continual education: As part of our service, we'll help you understand the data. This might include coaching on how to read your Google Analytics and Google Ads data, the meanings behind various metrics, and how to tie those into your overall business objectives.
• Data-driven decision making: While you will always have access to your data, our team will use this data to drive the strategy. This means making adjustments to campaigns, informing our recommendations, and ultimately, driving towards the best ROI possible for your business.

At SIXGUN, we view our clients as partners, and a partnership only works with trust and transparency. We look forward to working collaboratively with you to achieve your business goals.

The counterpart to on-page SEO, off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Off-page SEO is a crucial part of any comprehensive SEO strategy, extending beyond the confines of your website to build its reputation and authority in the wider digital world.

This section of SEO is primarily concerned with establishing and nurturing the presence and perception of your website in the online community. Pillars of a good off-page strategy might include any or all of the following.

• Content marketing: Contributing high-quality content to other reputable sites can be a powerful off-page SEO technique. This not only exposes your brand to a broader audience but also allows you to gain valuable backlinks. It's essential to focus on creating valuable, informative content that aligns with the interests of the audience and the standards of the host site.
• Social media engagement: While social media signals are not a direct ranking factor in most search engines, they play a crucial role in off-page SEO. Active engagement on social media platforms can increase your content's reach and visibility, leading to more traffic to your site and potentially more backlinks. It's about creating shareable content and fostering a community around your brand.
• Backlink strategy. A cornerstone of off-page SEO is building a strong profile of backlinks. These are links from other websites that direct users to your site. Each backlink acts as a 'vote of confidence' from one site to another, signaling to search engines that your content is valuable and trustworthy. However, it's not just about quantity; the quality of backlinks matters significantly. Links from reputable and relevant sites carry more weight and contribute more positively to your site's SEO.
• Online reputation management: How your brand is perceived online can significantly impact your SEO. This includes managing reviews and feedback across various platforms, including Google My Business, Yelp, and industry-specific review sites. Positive reviews can improve your brand's credibility and authority, contributing positively to your SEO efforts.
• Local SEO tactics: For businesses with a physical presence, local SEO is a vital part of off-page optimisation. This includes optimising your Google My Business profile and getting listed in local directories. Local backlinks and reviews can significantly enhance your visibility in local search results.

Off-page SEO is designed to complement on-page SEO efforts and is essential for a well-rounded SEO strategy. This multi-faceted approach lets us ensure that your website not only appeals to search engines but also resonates with your audience, ultimately driving organic traffic and elevating your online presence.

There isn’t a hard-and-fast answer to this question. SEO represents a deliberate, long-term investment in your business’s marketing, and it tends to be about incremental gains over instant results. Variables like the general condition of your website, the industry you’re operating in, the competitive landscape, and the keywords targeted all come into play. 

To figure out what needs to be done, we start with a comprehensive examination of your website. This audit informs all our later strategy and recommendations and includes a thorough scan for technical issues, a review of your content to ensure alignment with SEO best practices, a detailed competitor analysis, and thorough keyword research and selection.

After this phase is complete, the focus moves to an ongoing approach of monitoring and optimisation, including creation and fine-tuning of content, backlinking, and the ongoing application of technical SEO strategies. 

Initially, you may see small boosts to your rankings and organic traffic, but it’s important not to judge the entire campaign on these initial indicators. The compounding and incremental nature of SEO often means that the true rewards come later. 

To close the information gap while your campaign is running, SIXGUN provides regular, comprehensive reports containing key performance metrics and in-depth analysis. The data at the core of these reports is the same data we use to inform any fine-tuning to the campaign along with any recommendations we may have. As part of our commitment to transparency, we also run regular work-in-progress meetings, giving you an opportunity to discuss any aspects of the campaign.

SEO isn’t a quick fix—instead, it aims to provide results in the longer term, securing better visibility for your website, pulling in better-quality traffic, and driving increases to sales, leads, and any other core KPIs you may have.  

When you work with SIXGUN, you're gaining a full team of dedicated, in-house digital marketing professionals for your business. This includes a dedicated account manager, SEO experts and content creators. We believe in the value of having an in-house Melbourne-based SEO team because it ensures a higher level of communication, faster response times, and a consistent, high-quality service.

We start by conducting a thorough audit of your website to understand your current performance. Then, we do in-depth keyword research, competitor analysis, and content strategy development. Our SEO experts will work on your on-page and off-page SEO, while our content team will create valuable, SEO-optimised content that not only ranks but also engages and converts your target audience.

At the same time, we ensure that your website is fast, secure, and mobile-friendly—all critical factors for SEO. Our team then monitor and measure your SEO performance and make data-driven decisions to continuously improve your rankings and online visibility.

While our preference is to do all of this in-house, there may be times when we might collaborate with trusted partners for very specialised tasks. However, you can rest assured that these partners are thoroughly vetted and have been proven to meet our high standards.

You will be kept in the loop at every stage, with regular updates and reports to make sure you know exactly how your SEO strategy is progressing. Our goal is to become an extension of your team, working closely alongside you to achieve your business objectives.

We believe in transparency, results, and long-term partnerships—our team is excited to work with you and help your business grow.

Absolutely. We understand how stressful a Google penalty can be for your business, and our team is well-equipped to help you recover from it. Here is how we would approach your situation:

• Penalty analysis: We would start with a thorough examination of the type of penalty incurred and the cause behind it. This could range from duplicate content, to cloaking, thin content, or other issues. Understanding the reason behind the penalty helps us build a tailored recovery strategy.
• Developing a recovery strategy: Based on the analysis, we'd create a recovery plan. If you're dealing with a manual penalty, for instance, the recovery strategy would involve rectifying the issue and submitting a reconsideration request to Google. For algorithmic penalties, our team would strategise steps to improve your website to align with Google's algorithms.
• Backlink removal: If the penalty is due to toxic or low quality backlinks, we would use advanced tools to identify them. We also have experience in contacting the webmasters of the linking sites to request removal, or if necessary, using Google's disavow tool.
• Improving website quality: Part of our recovery process would be to enhance your website’s overall quality. This could mean creating unique, relevant, and high-quality content, optimising page speeds, making the site mobile-friendly, improving user experience, and implementing other SEO strategies.
• Monitoring and reporting: We would closely monitor the effects of our recovery actions using advanced analytics and reporting back to you regularly with updates and improvements. This would also help us tweak our approach if necessary.
• Future-proofing: Lastly, we won't just get you out of the penalty—we’ll also ensure you have a robust, long-term SEO strategy in place to minimise such penalties in the future. This includes continuous education and staying updated on any changes in Google's algorithms and policies.

We have Google penalty recovery specialists on our team who have helped numerous businesses get back on track after penalties, so you can be confident that we’ll handle your situation with the utmost expertise and diligence.