LEADING ECOMMERCE Seo
SEO is a powerful tool, but it’s not a one-size-fits-all solution. Each ecommerce business is unique, with its own set of opportunities and challenges. Understanding this, we take a tailored approach, using data and insights to drive our strategies.
Our goal is to be more than just an agency. We aim to be a partner to your business, providing clear, transparent services that help you understand and navigate the complex terrain of ecommerce SEO.
Specialised ecommerce SEO services
Our suite of services covers all areas of ecommerce SEO, from technical audits and on-page SEO to content strategy and local SEO. As a Melbourne-based ecommerce search engine optimisation agency, we understand the local market, and we use this knowledge to design strategies that align with your audience’s needs and preferences.
The world of SEO is ever-changing, and we’re committed to staying up-to-date with the latest trends and algorithm updates. Our team invests time in continuous learning and development, ensuring that our strategies remain current and effective.
Over the years, we’ve had the privilege of working with numerous ecommerce businesses, from start-ups to established brands. Our ecommerce SEO strategies have consistently delivered measurable results, including improved search visibility, increased traffic, and enhanced conversion rates.
Getting started with ecommerce SEO
If you’re ready to explore the potential of SEO for your ecommerce business, we invite you to reach out. As a leading ecommerce SEO agency in Melbourne, we’re here to answer your questions, provide insights, and help you chart the path forward.
We believe in a collaborative process, where your goals and vision drive the strategy. Get in touch with us today, and let’s start the conversation about your ecommerce SEO journey. You’re not just another client to us—you’re a partner. Welcome to SIXGUN—Melbourne’s premier digital marketing agency.
142% increase in organic revenue.
426% increase in Google Ads revenue.
95% increase in Meta Ads revenue.
133% increase in organic sessions.
63% increase in organic website conversions.
3,478 increase in ranking performance for tracked keywords.
71% increase in organic conversions.
48% increase in organic website sessions.
1,396 keyword position increases for tracked keywords.
36% increase in organic sessions.
86% increase in organic goal completions.
187% increase in Google Ads goal completions.
Significant UX improvement over the old website.
Decrease in homepage load time from 3.08 seconds to 1.37 seconds.
224% increase in organic users.
183% increase in booking form submissions.
1,465 increase in ranking performance for tracked keywords.
Increased Google Ads conversions by 61%.
Reduced the Google Ads cost per conversion by 60%.
2,675 keyword position increases for tracked keywords.
With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.
Essendon Natural Health
Essendon Natural Health is a natural health practice founded by Robert Gentile specialising in a range of therapies.
McKean McGregor is a locally owned and operated real estate and livestock clearing agency which has been operating in Central Victoria for over 100 years.
coreplus is a leading digital practice management software designed for the Allied Health sector.
Beginning their recruitment journey in 1951, Drake International is a leading Australian and international recruitment agency.
Centre for Clinical Psychology
The Centre for Clinical Psychology is a Melbourne based psychology practice, specialising in the treatment of trauma, perinatal conditions, anxiety, and depression.
Client Services Director
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
SEO & Data Director
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Lead Account Manager
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Lead SEO Specialist
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Senior Digital Marketing Strategist
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Senior Account Manager
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Senior Account Manager
As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.
Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.
Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.
Senior SEO Specialist
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Senior SEO Specialist
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Senior Content Writer
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Digital Marketing Specialist
Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.
Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.
Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.
You might be wondering...
01. What kind of ROI can we expect from your ecommerce SEO services?
As a digital marketing agency that specialises in ecommerce SEO solutions, we understand that the key to a successful partnership is clear expectations and tangible results. While it's challenging to guarantee exact ROI figures (given that SEO results depend on several factors such as industry competition, the current state of your website, target audience, and your overall marketing strategy), we strive to provide a measurable impact to our clients.
Remember that SEO builds upon itself over time, unlike other forms of digital marketing like Google Ads. This means that your investment in SEO now can continue to pay dividends long into the future, even if you decrease your SEO spending.
When monitoring your campaign progress, we will provide you with regular reports highlighting key performance metrics, including organic traffic, keyword rankings, and conversion rates. This way, you'll be able to clearly see the return on your investment in our ecommerce SEO services.
Finally, it's worth noting that while SEO is about improving visibility and driving more traffic, our strategy doesn't stop there. We aim to attract qualified traffic, focusing on those consumers who are most likely to make a purchase, thus improving not just traffic, but also conversion rates.
To get a more accurate picture of potential ROI for your specific situation, we would be happy to conduct a detailed audit of your site and create a customised SEO strategy proposal.
02. How long will it take to see results from SIXGUN’s ecommerce SEO solutions?
SEO is a strategic, long-term investment and it's important to understand that it's not a quick fix. The exact timeline can depend on several factors including the current state of your website, your industry, competition, the keywords we're targeting, and the strategies implemented.
We begin conducting a comprehensive audit of your website to identify any areas that need improvement. This includes checking for technical issues, reviewing your content for SEO best practices, researching and selecting keywords, and analysing your competition.
After the initial setup and optimisation, we move into the continuous optimisation phase. This includes creating and optimising content, building backlinks, and ongoing technical SEO for your ecommerce site.
During the first few months, you might see small improvements in your search rankings and organic traffic, but the real growth often happens after that. SEO is a compound process; the work we do in the first months will continue to build and drive results as time goes on.
What sets SIXGUN apart is that we provide regular, detailed reports with key metrics and analysis, so you can track progress over time and see how our efforts are positively impacting your business. We believe in transparency and ensuring our clients understand the value of the work we're doing.
Remember, SEO is not just about quick results. It's about setting up your website for sustained success in the long run, by improving visibility, driving quality traffic, and ultimately increasing sales.
03. How does ecommerce SEO differ from standard SEO?
Ecommerce SEO and regular SEO share a lot of commonalities, as they both aim to optimise websites for better visibility and rankings in search engines. However, due to the specific nature of ecommerce sites, there are certain unique aspects that differentiate ecommerce SEO. Here are some of them:
- Product descriptions: Ecommerce sites typically contain many product pages. Each of these product pages needs a unique, keyword-optimised description. This differs from regular SEO, where you might focus more on optimising informational content. Ecommerce SEO requires creating relevant, engaging, and keyword-rich descriptions for potentially hundreds or thousands of individual products. Category or collection page content is also a focus.
- Product schema markup: Ecommerce SEO often involves implementing Product Schema markup. This is a type of structured data that helps search engines understand the details of the product, such as price, availability, reviews, etc. Regular SEO might use different types of Schema, depending on the nature of the website.
- User experience (UX): While UX is important in all SEO, it's particularly critical in ecommerce—if the site is hard to navigate, customers are likely to leave. UX in ecommerce includes elements like site search, filter options, clear navigation to different product categories, and a straightforward checkout process.
- Customer reviews: Ecommerce SEO places a lot of emphasis on customer reviews, as they can significantly impact click-through rates (CTR) from the SERPs. Encouraging customer reviews and incorporating them into product pages can also help generate unique content for those pages, helping them rank better.
- High-intent keywords: Unlike many informational sites, ecommerce sites usually aim to rank for transactional, high-intent keywords. These are phrases that indicate the searcher is close to making a purchase, like "[product] for sale" or "buy [product]".
- Image optimisation: Ecommerce sites typically have many more images than other sites, and these images need to be optimised effectively. This includes using descriptive file names, alt text, and ensuring the image file size isn't too large, which could slow down page load times.
- Managing out-of-stock products: Unlike regular websites, ecommerce sites often have to deal with discontinued or out-of-stock products. These require specific SEO strategies to either preserve the page's SEO value or correctly redirect it to a relevant, in-stock product.
- Security: While this is important for all websites, security is especially crucial for ecommerce sites, as they handle sensitive customer information. Having a secure (HTTPS) site is a ranking factor in Google, and it can also impact customer trust.
Remember, the underlying principles of SEO remain the same, whether it's for ecommerce or a regular site—create high-quality, user-focused content, make sure your site is technically sound and easy to navigate, and earn high-quality backlinks. But the strategies used to achieve these goals can differ based on the specific requirements and challenges of ecommerce SEO.
04. Does SIXGUN also offer local SEO for businesses with physical stores?
Absolutely. In fact, as an award-winning SEO agency in Melbourne, our approach to local SEO is rooted in a deep understanding of the unique needs of brick-and-mortar businesses. This comes from our experience working with a diverse range of businesses, including those operating in the ecommerce sector as well as traditional retailers.
Local SEO is all about helping your business become more visible in local search results on Google. This includes optimising your Google My Business profile, improving your on-page SEO by updating your website with local keywords, and managing your reputation through online reviews.
We recognise that every business is unique, so our local SEO strategies are always tailored to the specific needs and objectives of each client. Our process begins with a comprehensive audit of your current local SEO efforts, followed by a detailed strategy creation and finally, execution and continuous optimisation. This ensures we're always ahead of the ever-evolving SEO trends and that your business is well-positioned in the local search results.
What's more, we believe in transparent reporting. We'll keep you updated on the progress and results of your local SEO campaign, so you always know where you stand and can see the tangible value we're adding to your business.
It's also worth noting that Local SEO and ecommerce SEO can complement each other very well. The insights and data we gather from your local SEO efforts can inform strategies for your ecommerce site, and vice versa. This holistic approach to digital marketing can help ensure you're reaching and engaging your target audience effectively across all platforms and touchpoints.
05. Can SIXGUN’s services be integrated with your current ecommerce platform (Shopify, Magento, WooCommerce etc.)?
Our technical team has extensive experience working with a variety of ecommerce platforms including Shopify, Magento, and WooCommerce, among others. Our strategies and solutions are not only platform-agnostic but can be specifically tailored to leverage the unique SEO features and capabilities that each platform has to offer.
- For Shopify users, we take full advantage of its seamless integration with Google Shopping, Facebook, and other powerful marketing channels. We also optimise your product pages, collections, and leverage Shopify's blogging feature to attract organic traffic.
- For WooCommerce users, we leverage the powerful SEO capabilities of WordPress, ensuring each product and category page is fully optimised. We also take advantage of numerous SEO plugins to enhance your site's visibility on search engines.
- In addition to these, our team conducts comprehensive website audits, competitor analysis, keyword research, and uses analytics to continuously track and improve your site's performance. We also ensure that our strategies align with the changing algorithms of search engines for sustained organic growth. We believe in a holistic approach to SEO, where we not only improve your website's ranking but also focus on improving user experience and conversion rates.
Whichever platform you're using, we can seamlessly integrate our ecommerce SEO services with it, providing a personalised strategy that is specifically designed to boost your online visibility, drive more organic traffic, and ultimately, increase sales.
06. If my website needs technical changes for better SEO, will SIXGUN be able to assist with that?
Our team is fully equipped to assist with all aspects of technical SEO for your ecommerce site. We are able to make detailed, precise recommendations to your site developer or tech team, walking them through the requirements if necessary.
We begin with a comprehensive technical SEO audit. This process involves analysing your website’s structure, performance, and current SEO strategies to identify any areas of concern or room for improvement. Our audit covers aspects such as website speed, mobile responsiveness, XML sitemap, robots.txt file, URL structure, internal linking, and more.
Once the audit is completed, our team of experienced SEO specialists and web developers will address the identified issues. This could range from optimising your site's speed and performance, improving mobile usability, to refining the site architecture for better crawlability and indexing. We’ll also work on enhancing meta-tags, correcting 404 errors, and fixing duplicate content issues if required.
We also know how vital it is for an ecommerce site to have a robust schema markup. Our team will implement structured data to improve your products' visibility in search engine results pages and increase the likelihood of clicks.
Additionally, we understand that SEO is not a one-time task but a continual process. We provide ongoing technical SEO maintenance and updates as search engine algorithms evolve and your business grows.
At SIXGUN, we firmly believe that strong technical SEO forms the foundation of your site’s success, and we're committed to achieving this for you. So yes, you can absolutely count on us to make the necessary technical changes to enhance your website's SEO.
07. Does SIXGUN provide content creation as part of our ecommerce SEO solutions?
Content creation is a crucial part of SIXGUN’s holistic ecommerce SEO strategy. We believe that successful SEO isn't just about optimising keywords, but also involves creating high-quality, engaging content that speaks directly to your audience's needs and interests, thus driving organic traffic and improving conversions.
As a leading ecommerce SEO agency in Melbourne, we work closely with our clients to understand their brand, products, and target audience. This in-depth understanding enables us to create a tailored content strategy that aligns with your brand's personality and goals, and resonates with your audience.
Our content creation services encompass various formats, including but not limited to product descriptions, blog posts, category page content, and buyer guides. These are optimised not only for search engines but also for users. We leverage data-driven insights to create content that captures attention, provides value, and inspires action.
You can also count on us to stay on top of evolving SEO trends, adapting your content strategy as needed to respond to changes in search engine algorithms. We regularly monitor and analyse content performance to identify areas for improvement, ensuring your content consistently achieves its objectives.
Remember, effective SEO requires time and commitment, and content is no exception. Rest assured, we're dedicated to investing the necessary time and resources into your project to help your ecommerce business reach its full online potential.