SEO Solutions That Scale
The power of superior enterprise SEO
Our strategic, data-driven approach is designed to not only increase your search engine visibility but to also provide long-term, sustainable growth. As SEO becomes increasingly crucial in the digital age, we ensure your business remains competitive and highly visible online. We’ve found that technical SEO aspects like site architecture, load speed, mobile optimisation, and XML sitemaps become even more critical in the enterprise setting.
Realistic expectations. Comprehensive progress reports.
We take pride in delivering transparent and measurable results. As Melbourne’s premier enterprise search engine optimisation agency, we utilise advanced analytics, innovative AI-driven tools, and industry insights to ensure larger scale enterprises stay ahead of the curve.
Choosing us gives you an edge over the competition. We leverage years of experience and an intimate understanding of search engine algorithms to craft custom SEO strategies that yield impressive results. Your success is our success. We go the extra mile to understand your business goals and work tirelessly to achieve them.
142% increase in organic revenue.
426% increase in Google Ads revenue.
95% increase in Meta Ads revenue.
133% increase in organic sessions.
63% increase in organic website conversions.
3,478 increase in ranking performance for tracked keywords.
71% increase in organic conversions.
48% increase in organic website sessions.
1,396 keyword position increases for tracked keywords.
36% increase in organic sessions.
86% increase in organic goal completions.
187% increase in Google Ads goal completions.
Significant UX improvement over the old website.
Decrease in homepage load time from 3.08 seconds to 1.37 seconds.
224% increase in organic users.
183% increase in booking form submissions.
1,465 increase in ranking performance for tracked keywords.
Increased Google Ads conversions by 61%.
Reduced the Google Ads cost per conversion by 60%.
2,675 keyword position increases for tracked keywords.
With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.
Essendon Natural Health
Essendon Natural Health is a natural health practice founded by Robert Gentile specialising in a range of therapies.
McKean McGregor is a locally owned and operated real estate and livestock clearing agency which has been operating in Central Victoria for over 100 years.
coreplus is a leading digital practice management software designed for the Allied Health sector.
Beginning their recruitment journey in 1951, Drake International is a leading Australian and international recruitment agency.
Centre for Clinical Psychology
The Centre for Clinical Psychology is a Melbourne based psychology practice, specialising in the treatment of trauma, perinatal conditions, anxiety, and depression.
Client Services Director
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
SEO & Data Director
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Lead Account Manager
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Lead SEO Specialist
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Senior Digital Marketing Strategist
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Senior Account Manager
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Senior Account Manager
As a Senior Account Manager, Miles brings a professional and calm demeanour to client services, leading marketing campaigns from strategy phase to implementation.
Miles has more than a decade of client service and digital marketing experience across a broad array of industries. From telecommunications to disability services, there are few sectors he hasn’t worked with.
Outside of work, Miles can be usually found with a soccer ball at his feet or a guitar in his hands.
Senior SEO Specialist
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Senior SEO Specialist
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Senior Content Writer
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Digital Marketing Specialist
Raj harnesses the power of SEO and paid performance channels to create tailored marketing solutions for businesses of all sizes, with a strong focus on efficiency and performance.
Raj has a wealth of experience in both the financial and marketing industries. He has worked with organisations ranging from small businesses to global multi-nationals, with several years of experience across different verticals of marketing.
Outside of work, you can find Raj spending quality time with his family and friends around a barbeque.
You might be wondering...
01. How does enterprise SEO differ from standard SEO solutions?
Enterprise SEO and regular SEO share many of the same goals and techniques. Both aim to improve search engine rankings, drive more traffic, and increase conversions. However, there are some important differences between the two due to the scale and complexity of enterprise-level organisations. Here are some key differences:
- Website size: Enterprise-level websites often contain thousands, or even millions, of pages. These sites require a different set of SEO strategies to manage and optimise effectively. Regular SEO may be dealing with smaller sites that have fewer pages, making it easier to apply changes and monitor the impact.
- Organisation size & structure: Enterprise-level organisations are often larger, with more layers of decision-makers. The SEO team needs to coordinate with many other teams (marketing, IT, sales, etc.), making the decision and implementation process more complicated. At SIXGUN, we’ll work closely alongside your in-house teams to get the job done efficiently.
- Resources: Enterprises often have more resources (including budget, tools, and staff) to invest in SEO—you may even have an in-house SEO team. If so, our team will work closely alongside yours to deliver optimal results.
- Brand reputation & authority: Large enterprises often already have strong brand recognition and authority, which can make SEO easier in some respects. However, it also adds pressure to maintain that reputation and meet high customer expectations—we are well-versed in this area.
- Technical SEO: Due to the larger size and complexity of enterprise websites, technical SEO becomes even more critical. Issues like site architecture, load speed, mobile optimisation, XML sitemaps, and optimising a website's crawl budget can have significant impacts on such large websites.
- Data analysis: Enterprises have access to larger amounts of data, which can be both an advantage (in terms of deeper insights and trend spotting) and a challenge (in terms of managing and interpreting all that data). This is where advanced data analysis and business intelligence tools often come into play in enterprise SEO.
- Scalability: Given the scale of operations, the strategies, tools, and techniques used in enterprise SEO need to be scalable. Regular SEO might focus on tactics that can deliver quick results but may not scale effectively for larger organisations.
02. How will your team integrate with our in-house marketing team to drive SEO performance?
We understand that seamless integration and collaboration between our teams is crucial to achieving SEO success for your enterprise. Here's how we would facilitate this integration:
- Alignment on objectives and strategy: Our initial phase will involve understanding your business, customers, competitors, and current SEO performance. We will collaborate closely with your team to define clear and measurable SEO objectives that align with your overall business goals.
- Regular communication: We believe in maintaining transparency through frequent and open communication. We'll schedule regular catch-ups, report updates, and strategy meetings to keep your team in the loop. We can use your preferred tools for communication, or we can suggest some proven tools we regularly use.
- Collaborative tools and dashboards: We leverage modern collaboration tools like Slack, Trello, Google Workspace, and SEO-specific tools like Ahrefs. We'll also provide real-time dashboards with key metrics that will allow your team to monitor the progress and effectiveness of our SEO efforts.
- Cross-functional collaboration: We'll work with various departments within your organisation, including sales, marketing, IT, content, and others. This will help ensure alignment and understanding of SEO practices across the board, facilitating a more integrated and effective approach.
- Flexible and custom approach: We understand that every organisation is different, so our integration approach will be tailored to your unique needs. Whether your team is heavily involved or prefers us to take the lead, we're flexible in how we work.
- Consistent reporting and review: We maintain transparency through detailed reports that demonstrate the impact of our efforts on your SEO. These insights can be used to refine strategies, identify opportunities, and drive continuous improvement.
As a leading enterprise search engine optimisation agency in Melbourne, our goal is to function not merely as a separate agency but as an extension of your own team, bringing our expertise to the table while respecting and learning from your in-house knowledge and insights. By fostering a collaborative relationship, we believe we can drive significant SEO performance for your enterprise.
03. What strategies does SIXGUN use to keep up with the constantly changing search engine algorithms?
Staying ahead of search engine algorithm changes is indeed a major challenge for any SEO agency, but it's something that SIXGUN has always excelled at. We've developed a comprehensive strategy to stay ahead of these changes. Here's how:
- Continuous learning and training: Our team is committed to ongoing education—we participate in industry conferences, webinars, and training sessions. We also subscribe to industry-leading SEO publications and follow top SEO experts to stay on top of new trends and updates.
- SEO testing: We conduct our own A/B testing to see how minor changes can affect rankings. This gives us firsthand experience and knowledge about what works and what doesn't in SEO.
- Engaging with the SEO community: We actively participate in SEO forums and communities. The collective wisdom and experience of this community often helps in understanding the real-world implications of algorithm changes quicker.
- Data analysis: We use advanced SEO tools and analytics to monitor website performance, track changes, and identify potential impacts of algorithm updates. This helps us adapt strategies based on hard data, not speculation.
- Adopting best practices: Search engine algorithms aim to promote the best content for users. By focusing on best practices, such as creating high-quality, relevant content and providing a good user experience, we remain in line with the core goals of these algorithms.
- Developing a flexible SEO strategy: Our strategies are robust yet flexible. We design our strategies to be resilient against changes and to allow quick shifts in direction if needed.
- Regular auditing: Regular SEO audits help us identify what's working well and where adjustments might be needed. These audits cover everything from technical SEO to content and link profile.
Ultimately, we believe that an effective SEO strategy is not about chasing algorithms, but understanding what search engines value—delivering the most relevant and high-quality results to users. By focusing on this, we create SEO strategies that not only respond to the latest updates but anticipate where search might be heading in the future. We aim to future-proof your business against changes in the SEO landscape.
04. How does SIXGUN address technical SEO in an enterprise setting?
When it comes to enterprises, addressing technical SEO involves a multilayered approach. It's much more than just on-page optimisations—here is an overview of our method:
- Website audit: We initiate the process by conducting a comprehensive technical SEO audit of your website. This process helps us identify any issues related to site speed, mobile-friendliness, indexing, canonicalisation, redirects, 404 errors, XML sitemaps, robots.txt files, duplicate content, and more.
- Website architecture: In an enterprise setting, websites often have thousands or even millions of pages. We focus on creating a logical and SEO-friendly site structure that not only aids users but also helps search engine bots easily crawl, understand, and index all your pages. This also involves implementing a solid internal linking structure.
- Mobile SEO: With Google's mobile-first indexing, we prioritise mobile optimisation to ensure your site performs excellently on mobile devices.
- Structured data markup: We use Schema.org and JSON-LD for structured data markup to help search engines better understand your content and enhance your visibility in search results with rich snippets, leading to better click-through rates.
- Security: As part of technical SEO, we ensure your website is secure (HTTPS) and users' data is protected.
- International SEO: If your business operates in multiple countries, we can devise and implement SEO strategies to ensure your content is seen by the right audiences.
- Scalable SEO techniques: We have a skilled team capable of handling and optimising the vast amount of content typically present on enterprise websites. This includes efficient management and optimisation of meta tags, headers, and on-page SEO elements across numerous pages.
- Monitoring and reporting: Finally, we use advanced tools and data analytics to monitor technical SEO performance, identify potential issues early, and provide clear, detailed reports. We use these insights to continually refine and adjust our strategies as needed.
Remember, the specifics can vary greatly depending on the unique needs of your business. As a leading enterprise SEO agency in Melbourne, we believe in providing customised solutions, so this is more of a broad overview of how we handle technical SEO.
05. How does SIXGUN handle multilingual or global SEO for enterprises operating in multiple regions?
Our approach to managing global, multilingual SEO for enterprises operating in multiple regions is comprehensive, scalable, and tailored to the unique needs of your business.
- Understanding your market and target audience: We start with a deep dive into understanding your brand, products/services, and your target audience in each specific region.
- Localisation: SEO is not just about translation, but localisation. We localise the content, keywords, meta-tags, and other on-page SEO elements to match the local language nuances, culture, and search behaviour.
- Website structure: We follow Google's best practices for setting up international sites. Depending on the specific needs of your business, we may recommend using ccTLDs (country-code top-level domains), sub-domains, or subdirectories with gTLDs (generic top-level domains).
- Hreflang tags: We ensure correct implementation of hreflang tags—these tags help Google understand the language and geographical targeting of a webpage.
- International keyword research: We can conduct comprehensive keyword research for each target country. We can help you understand the search habits of your target audience in different regions and adapt your SEO strategy accordingly.
- Content creation: We produce high-quality content that resonates with your local audience, taking into consideration regional language variations, cultural differences, and local trends.
- Performance tracking: We'll closely monitor the performance of your site in each region using tools like Google Analytics and Google Search Console. We’ll provide you with regular detailed reports on key metrics like organic traffic, rankings, and conversions.
- Continuous optimisation: SEO is not a one-time task; it's an ongoing process. We’ll continue to optimise your site based on data analysis, algorithm updates, and changing market trends.
This is a high-level overview of our process—we’d be happy to discuss our strategy in more detail, tailored to your specific requirements.
06. Can your agency handle SEO for a website with thousands of pages?
Absolutely. We’re well-equipped to manage SEO for websites of any size, including those with thousands or even millions of pages. Our team’s experience in handling enterprise-level SEO allows us to efficiently scale our strategies to accommodate larger websites.
We've developed a sophisticated technical SEO infrastructure that involves advanced crawl tools and a set of defined processes and protocols. These resources help us to understand and manage complex site architectures, ensuring every valuable page is appropriately indexed and optimised.
In addition to our technical SEO capabilities, our content strategies are designed for scale. We understand that, with larger sites, the risk of duplicate or thin content can increase dramatically. That's why we've developed robust content management and optimisation strategies that prevent these issues while also improving your site's organic search performance.
Another key aspect of SIXGUN’s approach is an effective internal linking structure. We utilise advanced methods to create efficient link networks within your site, ensuring that all pages are effectively linked and that your site's link equity is distributed appropriately.
Moreover, our team is experienced in working with large datasets, which is crucial when dealing with sites of your size. We can handle complex analytics, tracking the performance of millions of pages to identify trends and make data-driven improvements.
Lastly, we provide comprehensive reports that are tailored to your needs. These will provide you with a clear view of your SEO performance, breaking down the data into actionable insights.
We understand that managing SEO for a site of this scale is a massive task, but we're confident in our ability to deliver results that align with your business goals and improve your overall online visibility.