Impress with WordPress SEO
With its flexibility and extensive plugin ecosystem, WordPress is a leading choice for businesses, but its default SEO settings aren’t always optimised for performance. Common WordPress SEO issues include slow page speeds, duplicate content, indexing errors, and bloated code from excessive plugins, all of which can prevent your site from ranking effectively.
At SIXGUN, we take a technical, content-driven, and strategic approach to WordPress SEO. We optimise your website’s structure, metadata, page load speed, and content strategy, ensuring search engines can properly index your site while delivering a seamless experience for visitors. Whether you use Yoast SEO, Rank Math, or a custom-built WordPress setup, we refine every aspect to improve your site’s visibility and engagement.
We are an SEO agency with WordPress at our core
WordPress SEO is more than just installing a plugin—it requires technical adjustments, strategic content development, and ongoing optimisation to stay ahead of the competition.
- Site structure and navigation improvements – Optimising URL hierarchies, internal linking, and page depth to improve crawlability and rankings.
- Speed and performance enhancements – Implementing caching, lazy loading, script minification, and image compression to improve load times.
- Advanced keyword optimisation – Crafting high-quality, intent-driven content that attracts visitors and improves engagement.
- Technical SEO fixes – Enhancing XML sitemaps, structured data, indexability, and mobile responsiveness for search success.
Meet our
WordPress SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
We help WordPress sites rank and perform better
WordPress sites are highly customisable, but many themes and plugins introduce SEO challenges that require expert refinement. Our team ensures that your website is optimised for both search engines and users, balancing performance, usability, and search visibility.
A common issue with WordPress SEO is theme bloat, where excessive code from third-party themes slows down page speed and creates indexing challenges.Â
We audit your website’s core structure, remove unnecessary scripts, and refine CSS and JavaScript execution, ensuring a streamlined, fast-loading experience that Google rewards.
Industry insights
and tips
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Expert SEO WordPress strategies
A WordPress website’s potential is only as strong as its SEO strategy. Our approach ensures that your site is well-structured, fast-loading, and delivering valuable content that ranks and converts.
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Fixing common WordPress SEO issues
Many WordPress sites face crawl errors, duplicate content, and slow loading times due to poor configuration. We diagnose and resolve these issues, ensuring a clean and efficient site structure.
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Advanced keyword targeting and content strategy
We develop SEO-driven content plans, ensuring that your pages, blogs, and landing pages target high-converting search queries.
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Plugin and theme optimisation
Not all themes and plugins are SEO-friendly. We optimise page speed, structured data, and technical elements to reduce unnecessary load times. Another challenge is plugin overload—while tools like Yoast, Rank Math, and All in One SEO provide valuable guidance, over-reliance on plugins can create conflicts, slow performance, and limit customisation. We optimise plugin usage, reduce unnecessary dependencies, and implement direct code enhancements where needed to improve rankings and efficiency.
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SEO for WordPress eCommerce (WooCommerce)
WooCommerce is a powerful eCommerce tool, but it requires specific SEO enhancements to compete in search results. We optimise product pages, category structures, and schema markup to increase organic sales.
A WordPress SEO company that can deliver
WordPress SEO isn’t a one-time task—it’s an evolving strategy that requires continuous refinement. SIXGUN ensures that your site remains optimised, competitive, and primed for long-term success.
Speak to us on 1300 127 361 or send us a message to get started.
You might be wondering...
01. Is WordPress good for SEO?
Yes, WordPress is one of the most SEO-friendly platforms, but optimisations for speed, structure, and content strategy are still required for best results.
02. How can I speed up my WordPress site for better rankings?
We implement caching, script minification, lazy loading, and database optimisations to improve performance and reduce load times.
03. Does WordPress SEO require plugins?
Plugins like Yoast SEO and Rank Math can help, but manual optimisations, technical SEO improvements, and site structure adjustments are also critical.
04. Can WordPress SEO work for eCommerce sites?
Yes, WooCommerce SEO requires structured product pages, optimised category layouts, and technical enhancements for better rankings and sales.
05. Where is SIXGUN based?
We operate from Richmond, Melbourne, and help businesses across Australia optimise their WordPress sites for better search visibility and long-term growth.
