The Hobart SEO experts
At SIXGUN, we create targeted SEO strategies designed to help businesses in Hobart achieve meaningful results. We don’t believe in quick fixes—our approach is focused on long-term growth, continuous optimisation, and adapting to ever-changing search engine algorithms. From refining your website structure and improving user experience to increasing your authority through strategic link building, every aspect of your campaign is carefully planned to maximise visibility and engagement.
Our team works closely with businesses to develop tailored strategies that align with specific goals, whether that’s increasing local search visibility, improving site performance, or driving more conversions. With a data-driven approach and a commitment to ethical SEO practices, we ensure your business is always positioned for long-term success.
An SEO agency with strategies tailored for Hobart businesses
SEO is not just about increasing traffic—it’s about attracting the right audience and turning them into loyal customers. Our SEO company develops custom SEO solutions that help businesses in Hobart build authority, improve search rankings, and create a strong digital presence.
We take the time to understand your business, industry, and competition before crafting a strategy that aligns with your objectives. Whether you need a local SEO boost, eCommerce optimisation, or a full-scale digital marketing agency approach, our strategies are designed for maximum impact.
- Local search optimisation – We help businesses rank higher in Hobart-based searches by optimising Google Business Profiles, enhancing local citations, and creating targeted location-based content.
- Scalable growth strategies – Our SEO solutions evolve with your business, ensuring you maintain visibility as your brand grows and market conditions change.
- Data-backed improvements – We track key performance indicators, analyse user behaviour, and make continuous refinements to ensure your SEO campaign delivers measurable results.
- Complete SEO support – From technical audits and keyword optimisation to link building and user experience enhancements, we cover every aspect of SEO to strengthen your online presence.
Meet our
Hobart SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping Hobart businesses thrive online with strong SEO
A high-performing website is more than just a great design—it needs to be structured for search engines and optimised for user experience. We ensure that every page of your website is working hard to attract and convert visitors, refining content, improving navigation, and enhancing technical performance.
SIXGUN takes a collaborative approach, working closely with your team to develop an SEO strategy that adapts to changes in search algorithms, industry trends, and customer behaviour. Our team is dedicated to helping businesses in Hobart grow by building strong foundations for long-term online success.
Industry insights
and tips
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Serving up Hobart SEO know-how
Google Business Profile management
Local search success starts with your Google Business Profile. We optimise your listing with accurate details, keyword-rich descriptions, and strategic updates to ensure your business appears prominently in local search results and Google Maps.
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SEO-driven content strategy
Content plays a crucial role in SEO and customer engagement. We create targeted, high-quality content that attracts visitors, builds brand authority, and enhances your rankings in search results.
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Building authority with quality backlinks
Link building remains one of the most effective ways to improve search rankings. We help you secure high-quality, relevant backlinks that enhance your website’s authority and credibility.
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Fixing technical SEO issues
A slow or poorly structured website can hurt your rankings. We conduct detailed SEO audits to identify and fix performance barriers, ensuring your site is fully optimised for search engines and users.
An SEO agency that supports your Hobart business
SEO is not just about getting traffic—it’s about ensuring that visitors turn into customers. SIXGUN’s strategic, data-driven approach ensures your business doesn’t just rank well, but thrives in an evolving digital landscape.
Give us a call on 1300 127 361 or contact us to get started.
You might be wondering...
01. How long does SEO take to show results?
SEO is a long-term strategy, and results depend on factors like competition, industry trends, and website history. Most businesses start seeing meaningful improvements within three to six months.
02. What makes local SEO different in Hobart?
Local SEO is about making your business visible to nearby customers. This involves optimising Google Business Profiles, creating location-specific content, and ensuring accurate business listings across online directories.
03. Can slow websites affect rankings?
Yes, site speed is a ranking factor. A slow website can lead to poor user experience, high bounce rates, and lower rankings. We optimise site speed and performance to ensure search engines and users have a seamless experience.
04. Should I focus on SEO or paid ads?
SEO provides long-term traffic and leads, while paid ads (like Google Ads for example) offer immediate visibility. A balanced approach that includes both can deliver the best results, depending on your goals and budget.
