The Webflow SEO experts
Webflow’s no-code design flexibility makes it a powerful tool for building stunning websites, but its SEO capabilities require careful optimisation to ensure strong search performance. Unlike traditional CMS platforms, Webflow provides complete control over HTML, CSS, and JavaScript without plugins, making technical SEO adjustments more precise but also more complex.
At SIXGUN, we take a data-driven approach to Webflow SEO, ensuring that every aspect of your site is aligned with search engine best practices. We optimise technical elements, content strategy, and site performance, helping you achieve higher rankings and a seamless user experience.
Webflow’s built-in SEO tools, such as clean code, auto-generated sitemaps, and advanced schema markup capabilities, provide a strong foundation—but without proper setup, your website might not reach its full potential.Â
Our SEO specialists ensure your metadata, URL structures, and indexing settings are fully optimised, so your Webflow site is ready to perform in competitive search results.
Webflow SEO from the leading SEO Agency: SIXGUN
A high-ranking website isn’t just about adding keywords—it’s about creating an optimised experience for both users and search engines. SIXGUN’s Webflow SEO strategies ensure your website is structured for search visibility, fast-loading, and mobile-friendly, helping you rank higher and convert more visitors.
- Webflow-specific technical SEO – Webflow generates clean, semantic code, but default site structures may not always be SEO-friendly. We optimise site hierarchy, proper heading tag usage, and custom meta fields to enhance crawlability and ranking potential.
- Content optimisation – Webflow’s CMS allows for dynamic content, but without proper structured content models, search engines can struggle to understand your pages. We refine content strategies to improve relevance, engagement, and keyword targeting.
- Schema markup implementation – Webflow allows for custom code embedding, making schema markup implementation straightforward. We apply structured data enhancements to improve rich snippets and overall visibility in search results.
- On-page and metadata improvements – Webflow offers editable meta titles and descriptions, but crafting them effectively requires SEO expertise. We ensure all metadata is strategically written and properly structured for improved search performance.
If you’re ready to discuss your requirements, call us on 1300 127 361 or book a consultation call to get started.
Meet our
Webflow SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Helping Webflow sites rank higher
Webflow’s unique design capabilities give businesses creative freedom, but SEO requires a strategic approach to ensure every element of your website is optimised for performance. Page speed, structured navigation, and content relevance all play a role in ranking well, and our team ensures that your site meets Google’s best practices.
SIXGUN’s Webflow SEO services focus on improving mobile experience, optimising JavaScript-heavy designs, and ensuring smooth crawlability to help search engines properly index and rank your pages.Â
With ongoing analysis and technical adjustments, we keep your Webflow site performing at its best.
Industry insights
and tips
![Digital Marketing Strategies That Still Work In 2019 [Ultimate Guide]](https://sixgun.com.au/wp-content/uploads/2019/03/Digital-Marketing-Strategies-That-Still-Work-2019-767x500.webp)
Going with the Webflow
Site structure and crawlability
Webflow gives designers complete control over site layouts, but improper structuring can create navigation and indexing issues. We refine your URL structure, heading hierarchy, and internal linking to ensure a logical flow for both users and search engines.
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Performance and page speed optimisation
Webflow sites often feature high-resolution visuals, animations, and dynamic elements, which can impact page speed. We enhance Webflow’s site performance by compressing images, reducing unused CSS and JavaScript, and leveraging Webflow’s built-in asset optimisation features to improve loading times.
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Advanced keyword targeting
Webflow’s CMS is excellent for managing dynamic content, but keyword optimisation needs a structured approach. We create SEO-driven content strategies tailored to Webflow’s unique content management capabilities, ensuring your pages are optimised for visibility.
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Custom SEO strategies for Webflow eCommerce
For Webflow eCommerce sites, we refine product pages, category structures, and checkout experiences to improve search rankings and conversions. Webflow’s default eCommerce setup lacks advanced SEO tools, so we implement customisable URL slugs, structured product data, and unique content strategies to enhance discoverability.
A winning SEO strategy for your Webflow site
SEO is an ongoing process, and SIXGUN’s expertise ensures your Webflow site stays ahead. Whether you’re launching a new site or refining an existing one, we develop tailored strategies for long-term search success.
Call us on 1300 127 361 or contact us to get started.
You might be wondering...
01. How does Webflow compare to other platforms for SEO?
Webflow provides clean code, customisable meta fields, and a built-in CDN, making it strong for SEO. However, it lacks plugin-based automation tools like those found in WordPress, meaning manual optimisations are often required for best results.
02. Can I optimise my Webflow site without custom code?
Yes, Webflow offers SEO-friendly settings, but for more advanced features like structured data and lazy loading, custom code may be required. Our team ensures you get the most out of Webflow’s built-in tools while implementing necessary enhancements.
03. How do I improve Webflow’s page speed for better rankings?
Webflow sites with animations, high-resolution images, and JavaScript-heavy interactions can experience slow loading times. We improve site speed by optimising image compression, minifying CSS and JavaScript, and reducing unnecessary animations.
04. Is Webflow good for eCommerce SEO?
Webflow’s eCommerce functionality is flexible but lacks built-in SEO automation. We optimise product listings, category pages, and checkout flows, ensuring your Webflow store ranks for high-converting keywords and provides a seamless user experience.
05. Where is SIXGUN based?
We operate from Richmond, Melbourne, but help businesses across Australia improve their Webflow SEO, ensuring they achieve strong rankings and long-term success.
